One of the main focuses of my current role is creating the overarching strategy for my client accounts across paid, digital and traditional media channels. I build stories that are relevant, helping our clients to create awareness of problems and educate on solutions, while staying true to their vision. I am also a key stakeholder within the agency itself, helping to develop Spark’s go-to-market strategy, training programmes, and business development. I am passionate about helping my… Show more One of the main focuses of my current role is creating the overarching strategy for my client accounts across paid, digital and traditional media channels. I build stories that are relevant, helping our clients to create awareness of problems and educate on solutions, while staying true to their vision. I am also a key stakeholder within the agency itself, helping to develop Spark’s go-to-market strategy, training programmes, and business development. I am passionate about helping my staff to progress and lead by example with media pitching, content development and tactical implementation of communications strategy. Responsibilities:• Strategic counsel, story creation, and global campaign direction across traditional media and digital• External agency management, in particular across the US and Europe• Content creation, including: storyboarding/messaging, whitepapers, bylined articles, research reports, infographics, feature pitches, blogs, award entries, and social content • External communication and coordination, including: crisis comms, media training, news hi-jacking and issues response, roundtables, analyst and media relations, launches, and securing speaker opportunities• Team and agency development, including: company messaging, hiring, line management and coaching, office culture, and on the job training • New business development and pipeline managementClients: My current portfolio includes clients in a variety of sectors and sizes. Some of my clients are large corporate clients and market leaders, others are challenger brands and some are more niche or specialist technology and service providers. Specialisms: Cybersecurity, AI, Internet of Things (IoT), mainframe, fintech, big data analytics, telecoms, government, digitalisation, personalisation, robotics, machine learning, and customer experience. Show less

As Account Director for C8 Consulting I am charged with the overarching strategy for my client accounts. I also work with the business to develop a new business pipeline and expand the C8 network through contact building.

As part of this role i was in charge of launching two new seminar courses. I created a sales plan for the launch, researched and created a new database of contacts in sectors where the company did not have contacts, and conducted outreach to secure delegates.

As an Account Manager for C8 i was charged with the day to day management of C8's strategic accounts. This involved generating monthly activties, directing the team on upcoming actions,liaising with clients and ensuring we delivered exceptional results in line with agreed deliverables.