Cathy Peterson Email & Phone Number

Washington, Dc, Us

Sterling, Virginia, Us

Through the implementation of strategic marketing, sales optimization, automation, and effective team management, our company has successfully driven a 20%+ YOY increase in sales and revenue. My approach combines a commitment to quality service with innovative business practices, enabling us to build long-term client relationships and enhance our operational efficiency.

Independent marketing consultant working with clients and agency's with developing and implementing performance, digital, search, and product marketing strategies.• Manages 40+ search campaigns for six utility clients for commercial and residential energy programs.• Oversees sales and marketing for a DC chimney company, resulting in 25% YOY revenue growth.• Consulted on an RFP for a DC based agency for a national tutoring company’s local search marketing.• Managed and optimized a lead generation pilot program for a financial institution loan program.

Roanoke, Va, Us

Responsible for overseeing and executing marketing strategies and ensuring brand consistency across all customer touchpoints. My role involved managing internal teams and external vendor partnerships to deliver cohesive, effective marketing communications. The scope covered a wide range of marketing functions, from digital strategy and customer retention to public relations and new customer acquisition.

Vienna, Virginia, Us

Led the daily operations and strategic planning for the paid advertising program responsible for delivering leads for 700+ SMB customers. Achieved revenue growth and retention targets by delivering results for our customers. Cultivated a more data-driven, efficient, and performance-focused advertising program through standardization, innovation, and automation activities. * Strategy: Collaborated with the product, customer success, and sales/marketing teams to bring to market the digital advertising service for hundreds of advertising customers with thousands of campaigns.* Leadership: Collaborated with executives, cross-functional team leads, and partners on product development, technology implementation, financial, acquisition, and retention initiatives that contributed to company’s growth.* Management: Built, trained, and led a talented 12-person digital advertising team responsible for campaign development and management, new customer onboarding, and customer support. * Expertise: Leveraged experience and insights from research, competitive analysis, and results to develop the strategy, campaigns, best practices, communications, training, marketing for legal, accounting, home improvement, auto and health B2C customers.* Innovation: Created in-house, proprietary account assessment/audits, budget management, account health performance, benchmark, industry level and platform-based campaigns, productivity tracker, retrospectives, POVs for emerging technology/techniques/best practices.* Collaboration: Developed the product requirements document and collaborated with the technology, marketing, sales, and customer success teams to build digital advertising packages, platforms reporting, strategic campaign templates, and campaign management tools for self-serve and managed services customers. * Storytelling: Developed presentations and reports to share insights to executives, customer success teams, and customers for acquisition and retention initiatives.

Reston, Virginia, Us

Expertise: Search engine marketing subject matter expert for B2B and B2C energy, healthcare, government, and education clients’ awareness, lead generation, and sales campaign strategies. Advisory: Provides guidance and insights to the paid media team including audience targeting; identifying and fixing problems or deficiencies; improving campaign effectiveness and efficiency; leveraging bidding and optimization technology; standardizing processes; implementing best practices and introducing emerging technologies.Results: Developed and managed search advertising campaign that helped increase YOY leads by 100% while decreasing cost by 50% for a national healthcare client’s open enrollment in 19 local markets.

Reston, Virginia, Us

Created lead generation and nurture strategies including acquisition marketing, customer journeys, channel optimizations, and marketing funnel performance improvements.Strategy: Developed and implemented search, display, and social media campaigns that contributed to YOY growth in website users by 40%.Focus: Conducted segmentation, search and lead generation activities for improved targeting and campaign performance for ICF’s energy business.Innovation: Evaluated, implemented, and used marketing automation technology for lead generation and nurturing program

Washington, District Of Columbia, Us

Oversaw the digital marketing program, and focused budget on delivering member retention and growth. Managed initiatives across cross-functional internal teams and external agencies. Owned creation and execution across creative/media production, planning/buying, and campaign management.

New York, Ny, Us

Managed the development and execution of the customer retention and acquisition marketing strategies for AOL’s Paid Services and AOL.com products. Directly responsible for strategy, research, campaign build, operations, testing, analysis, optimization, and reporting for acquisition and CRM campaigns for AOL’s security, portal, and communications product portfolios. Coordinated with business development, product owners, marketing analysts, designers, and external partners to trial innovative marketing programs, technology, and products. Served as SEM/SEO subject matter expert and campaign manager for the Paid Services Team.

New York, Ny, Us

Directed the marketing team responsible for the strategy and execution of the go-to-market product launches for AOL’s security, PC utility, and communications products. Responsible for driving results through digital marketing campaigns including SEM, SEO, display/retargeting, partners, and distribution sites. Established the customer experience audit and voice of the consumer programs to gain insights for quick fixes, product enhancements, and idea generation.

Led go-to-market strategy, product, ecommerce website, and integrated marketing campaign development, launch, and management for a new Consumer VOIP phone service.Other position include:Senior Manager, Business MarketingGM/Director of Marketing, UK Consumer MarketingDirector, International Consumer Marketing (US, UK, and NL)Product Manager

Master’S Degree, Business Administration And Management, General

Bachelor’S Degree, Bachelors In Business Administration, Marketing

High School