Cathy Peterson Email & Phone Number

Washington, DC, US

Sterling, Virginia, US

Through the implementation of strategic marketing, sales optimization, automation, and effective team management, our company has successfully driven a 20%+ YOY increase in sales and revenue. My approach combines a commitment to quality service with innovative business practices, enabling us to build long-term client relationships and enhance our.

• Independent marketing consultant working with clients and agency's with developing and implementing performance, digital, search, and product marketing strategies.
• Manages 40+ search campaigns for six utility clients for commercial and residential energy programs.
• Oversees sales and marketing for a DC chimney company, resulting in 25% YOY revenue growth.
• Consulted on an RFP for a DC based agency for a national tutoring company’s local search marketing.
• Managed and optimized a lead generation pilot program for a financial institution loan program.

Roanoke, VA, US

Responsible for overseeing and executing marketing strategies and ensuring brand consistency across all customer touchpoints. My role involved managing internal teams and external vendor partnerships to deliver cohesive, effective marketing communications. The scope covered a wide range of marketing functions, from digital strategy and customer retention.

Vienna, Virginia, US

Led the daily operations and strategic planning for the paid advertising program responsible for delivering leads for 700+ SMB customers. Achieved revenue growth and retention targets by delivering results for our customers. Cultivated a more data-driven, efficient, and performance-focused advertising program through standardization, innovation, and.

Reston, Virginia, US

Expertise: Search engine marketing subject matter expert for B2B and B2C energy, healthcare, government, and education clients’ awareness, lead generation, and sales campaign strategies. Advisory: Provides guidance and insights to the paid media team including audience targeting; identifying and fixing problems or deficiencies; improving campaign.

Reston, Virginia, US

Created lead generation and nurture strategies including acquisition marketing, customer journeys, channel optimizations, and marketing funnel performance improvements.Strategy: Developed and implemented search, display, and social media campaigns that contributed to YOY growth in website users by 40%.Focus: Conducted segmentation, search and lead.

Washington, District Of Columbia, US

Oversaw the digital marketing program, and focused budget on delivering member retention and growth. Managed initiatives across cross-functional internal teams and external agencies. Owned creation and execution across creative/media production, planning/buying, and campaign management.

New York, NY, US

Managed the development and execution of the customer retention and acquisition marketing strategies for AOL’s Paid Services and AOL.com products. Directly responsible for strategy, research, campaign build, operations, testing, analysis, optimization, and reporting for acquisition and CRM campaigns for AOL’s security, portal, and communications product.

New York, NY, US

Directed the marketing team responsible for the strategy and execution of the go-to-market product launches for AOL’s security, PC utility, and communications products. Responsible for driving results through digital marketing campaigns including SEM, SEO, display/retargeting, partners, and distribution sites. Established the customer experience audit and.

Led go-to-market strategy, product, ecommerce website, and integrated marketing campaign development, launch, and management for a new Consumer VOIP phone service.Other position include:Senior Manager, Business MarketingGM/Director of Marketing, UK Consumer MarketingDirector, International Consumer Marketing (US, UK, and NL)Product Manager

Master’S Degree, Business Administration And Management, General

Bachelor’S Degree, Bachelors In Business Administration, Marketing

High School