Cathy Boyce Phillips Email & Phone Number

Cookeville, Tennessee, United States

Knoxville, Tennessee Area

Cookeville, Tn

Established in 1971, Averitt Express is a leading provider of freight transportation and supply chain management with international reach to more than 100 countries. Averitt specializes in delivering customized solutions for service offerings that include climate controlled, cross border/domestic offshore, dedicated, expedited, intermodal, international ocean/air, local customization, less-than-truckload, PortSide®, retail distribution services, transportation management, truckload (dry van, flatbed, brokerage) and warehousing services. Averitt's technology offerings include a full suite of web-based shipping tools, electronic data interchange (EDI), and transportation and operations management systems. For more information, call 1-800-AVERITT (283-7488) or visit AverittExpress.com.

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors.Maintained online database and prepared basic television research reports using online software (Nielsen National TV Toolbox, Star Media, NBC TVROCS). Provided departmental support for staff of 13 and primary administrative support for Research SVP and VP. Screened calls and managed calendars. Planned and set up for meetings (including catering and arrangements for off-site functions.) Coordinated business travel and processed expense reports. Reconciled invoices, submitted monthly accruals and partnered with Finance team to manage $11MM annual budget. Ordered office supplies. Scheduled candidate interviews and onboarded new employees. Interacted with all levels of internal management and staff, as well as outside clients and vendors. Observed strict confidentiality in all matters.

Provided end-to-end Ad Operations support for New York based sales team. Primary contact point for agencies with regard to all aspects of digital campaign management: Creative specs, trafficking, troubleshooting, optimization, 3rd party reporting and end-of-month invoicing. Clients included The Home Depot, Walmart, Microsoft, Coca-Cola and Pfizer.

Cox Media is the advertising product and sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country. Best known for pioneering the bundle of television, internet, and communication services, Cox is widely acclaimed for its excellence in customer care and commitment to diversity.Internet Account Coordinator/Ad Trafficker for digital campaigns across family of 18 cable websites. Ability to create, modify and troubleshoot most ad types within DART (DFP). Advise/consult with internal departments regarding advertising inventory, availability forecasting, and campaign performance. Interface with research/product management team to coordinate new ad packages, sponsorships and ad solutions being offered. Supply finance team with projections, delivery reports and end of the month reporting. Temporarily assigned for 2 months as Account Coordinator to VOD Advanced Advertising sales team. Successfully learned broadcast products/processes and Strata/TIM/Novar order entry system in 2 weeks.

RentPath (formerly PRIMEDIA) consisting of leading real estate websites including, Apartment Guide, Rent.com, Rentals.com, RentalHouses.com and NewHomeGuide.com, helps millions of consumers nationwide find apartments, houses for rent or new homes for sale through our category-leading online and mobile platforms.Co-led a departmental migration from MOJO Publisher to DART (DFP) ad serving platform in Sept 2009. Over 100+ campaigns and 200+ creative files were successfully transitioned. Set up all DART sites & zones and outlined customized targeting values to pass thru ad tags. Generated ad tags for placement by web developers. Oversaw test campaigns and QA process during migration. Trafficked online banner ads across family of 5 real estate websites. Communicated technical specs to sales, clients and agencies. Executed change requests and revisions to ad campaigns. Monitored ad inventory and suggested optimization tactics to ensure campaign delivery objectives. Recommended operational process improvements.

The Atlanta Journal-Constitution is the leading source of print/online news and advertising for metropolitan Atlanta, reaching a total audience of more than 2 million people each week. The ajc.com, including accessAtlanta.com and ajcjobs.com, gets over 100 million pages views per month. Gained trafficking experience with multiple online product types: display, mobile, video pre-roll and search engine marketing (SEM). Highly adaptable at managing multiple campaigns/clients/products. Implemented a variety of creative file types: static gif/jpg, flash, 3rd party tags, video files. Launched campaigns within tight deadlines. Analyzed campaign performance and took appropriate action to maintain positive results for clients. Prepared variety of reports for internal management team and external clients. Read and interpreted industry publications and blogs to maintain knowledge base. Proficient with tools/processes on DART (DFP), Brightcove Video, Google AdWords and & Yahoo! Search (SEM), Yahoo APT, and Microsoft Office. Qualified Google Advertising Professional (Adwords).

Processed advertising contracts. Served as primary point of contact for advertising client after contract was signed. Worked with client, agency and internal creative department to produce ads. Managed proof/approval process. Scheduled online ads in DART (DFP). Monitored campaign delivery and adjusted as necessary. Produced monthly campaign summaries. Reconciled monthly billing. Provided technical support to website users. Resolved routine and complex inquiries. Managed functionality/bug list with outside vendor. Performed daily Q/A of website. Provided clerical support to 3 account executives, including printing, faxing and presentation building. Awarded the Online Advertising Operations “Employee of the Year” 2005.