Dynamic and entrepreneurial leader in marketing innovation with 30 years of service, specializes in AI-driven strategies, digital transformation, customer acquisition, multi-channel storytelling and global market expansion. I'm a creative yet analytical strategist adept at developing robust plans to build brands, expand audiences, diversify offerings and future-proof revenue streams. I'm passionate about employee engagement and inspiring high performing teams by fostering a culture of professional growth, inclusivity and proactive engagement. Currently serving as CEO, Marketing Innovation of 1,100+ global marketing communications consultancy Allison Worldwide. I've co-authored our Generative AI Enterprise Strategy, including our policies, use cases, workflow integrations and monetization initiatives. Influencer marketing continues to be a core focus area, driving the agency's proprietary research and resulting methodologies. I'm also the architect and force behind the launch and successful buildout of the Marketing Innovation Team, which encompasses brand strategy, integrated marketing, research, content, creative, digital, and analytics into a cohesive service for clients. As a result of these efforts, I've been honored to be named to the Innovator 25 and the inaugural list of Champions in PR. My expertise spans all facets of marketing, business development and operations and impacted clients including Toyota, Lexus, The Economist, Motorola, International Game Technology, Best Western, AAA, Dignity Health, Dexcom and more. Specialties: Product launches, Generative AI, influencer marketing, brand positioning, scaling businesses, content marketing, digital, social media, merger communications, strategic planning, lead generation, change management, crisis communications, executive visibility programs, corporate communications.