Cathy Planchard Email & Phone Number

Scottsdale, Az, Us

San Francisco, Ca, Us

Drive innovation across the 1,100+ person global marketing communications consultancy through development of key IP, agency positioning and differentiation, evolution of offerings, and customer acquisition strategies. Key driver of organization's AI enterprise strategy, including policy development, client counsel, internal rollouts, productization for client offerings, use case and workflow mapping and training globally. Built and oversee the integrated teams (brand, research and analytics, integrated marketing, influencer engagement, digital, creative) globally with accountability for revenue targets, staff management and retention, client acquisition and organic growth.

San Francisco, Ca, Us

Serve as global president and partner in 1000-person communications firm that works with such clients as Samsung, Toyota, Sony, Qualcomm, Dexcom, Progressive, and Budweiser. Established the agency's offerings in content strategies, multicultural outreach, research and analytics and its guidelines for Generative AI. Drove the growth of the AZ office from 2 to 30+ employees and $5 million in annual revenue, making it the largest PR agency in the area. In 2015, built and launched All Told (now known as Marketing Innovation Team), which encompasses the agency's global research, content, digital, creative, research and analytics functions in one center of excellence. Trained offices globally in new agency offerings and established All Told team members across EUR and APAC. Drove the agency's IP for influencer engagement approach and strategies globally. Firm was named midsize Agency of the Year by PR Week and Digital Agency of the Year by The Holmes Report. Based on my contributions I was named to the inaugural list of the Champions of PR and the Innovator 25.Specialties include consumer marketing, influencer engagement content strategies, corporate communications, digital, healthcare, social impact, and research. Serve as senior counsel on teams including Toyota, The Economist, AAA, Best Western, Vistage Worldwide, and Dignity Health.

Tempe, Az, Us

Established the agency's PR practice and grew it to the largest PR team in the Southwest area. Oversaw strategic communications, including product launches, executive communications, national media relations, speakers bureaus, event planning, and product positioning. Particular emphasis on hospitality, education, healthcare, professional services and non-profit clients. Implemented issues management and media relations initiatives, securing numerous national and international awards and driving business for clients via high profile placements in outlets like CNN, USA Today, NY Times and more. Received IABC Gold Quill for launch of magazine devoted to business ethics.

Us

Oversaw marketing and corporate communications function for software company providing secure online meetings. Lead team of ten covering advertising, agency oversight, lead generation, digital and public relations activities. Established company as a new breed of technology in the collaboration market with contract vehicles with US Treasury, online court hearings, and government and legal professionals.

Chicago, Illinois, Us

Oversaw the marketing communications function for Motorola Computer Group, the embedded systems business division. Responsibilities included lead generation, product launches, industry thought leadership, PR and events.

Oversaw all corporate communications activities for 1200 hotels. Led communications effort for company's merger and resulting selection of new CEO. Ongoing support for corporate initiatives and primary crisis communications spokesperson.

Philadelphia, Pa, Us

Led the strategic communications efforts surrounding the launch of this innovative leader in the meetings industry. Crafted all messaging, media outreach, launch planning and material development. Organization grew to 3 million attendee registrations a year and over $7.5 billion in revenue opportunities annually to meeting suppliers. Organization was later sold to Active Network.

Lead the government relations and PR activities surrounding the company's expansion of its casino gaming division, including media outreach, lobbyists, grassroots initiatives, and event support. Actively participated in organizations such as AFCEA and ALEC, among others.

Master Of Business Administration (Mba)

Bs, Ba, Communications And Marketing