Cathy Riani Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Collaborated with mentors and a small team using sprints to create a solution for small businessesthat helps them transition into the metaverse space. Led the creative direction and production of an interactive, digital metaverse product with a focus on boosting local community engagement and gamifying customer rewards. Coordinated with stakeholders and mentors to iterate on and improve product success, resulted in accepted proposals, positive product reception, and stakeholder… Show more Collaborated with mentors and a small team using sprints to create a solution for small businessesthat helps them transition into the metaverse space. Led the creative direction and production of an interactive, digital metaverse product with a focus on boosting local community engagement and gamifying customer rewards. Coordinated with stakeholders and mentors to iterate on and improve product success, resulted in accepted proposals, positive product reception, and stakeholder satisfaction. Created and updated internal and external presentation decks to meet current Jam3 layout andtypographic standards. Assisted in client website auditing in order to recommend and implement rapid prototype solutions based on updated design system specifications thus improving brand standardization, familiarity, and accessibility across multiple sites. Show less

Toronto, Canada Area

Worked closely alongside the CEO, Creative Director, and Web Developer to propose and execute branding and website redesign projects. Spearheaded creative efforts designing and updating brand identities, wireframes, mockups, and prototypes, as well as trade show displays, presentation ready slide decks, and various print and digital marketing materials. Planned and executed social media content, schedules, and mail campaigns in tandem with A/B advertisement testing on Facebook and Instagram… Show more Worked closely alongside the CEO, Creative Director, and Web Developer to propose and execute branding and website redesign projects. Spearheaded creative efforts designing and updating brand identities, wireframes, mockups, and prototypes, as well as trade show displays, presentation ready slide decks, and various print and digital marketing materials. Planned and executed social media content, schedules, and mail campaigns in tandem with A/B advertisement testing on Facebook and Instagram. Ensured that content and products for multiple Wordpress and Shopify commerce sites were maintained and constantly updated alongside social media trends, campaigns, and sale periods. Analyzed current website design issues and resolved them by providing solutions based on target user considerations, WCAG 2.0 standards, and technical restriction, leading to enhanced corporate identity and overall online growth. Show less

Bachelor Of Design, Digital Design

Interaction Design And Development

Activities and Societies: Coordinator's Council