District Sales Representative
CurrentDevelop, promote, evaluate, analyze and monitor to maximize the sale of lottery products in designated territories through personal contact in the field. Recruiting new Retailers and retaining existing retail accounts are stressed in all classes within this series. Serve as liaisons between the California State Lottery and the Retailers who sell lottery products in a designated area. DSR service accounts on a regular basis and incorporate all the tools of product marketing, prospecting, promotion and merchandising to achieve market penetration and growth. DSRs are responsible for independent problem solving in their assigned territories. DSRs train, advise and support Retailers in the sale of lottery products; audit and ensure the integrity of Lottery-Retailer transactions; use sales, marketing and other reports to identify problems; deliver and negotiate space to display point of sale items in a timely manner and may deliver tickets when required; maintain security of and account for lottery products and report any altered, lost or stolen tickets to the District Sales Supervisor or Lottery Manager (LM). DSRs should be able to communicate effectively in a wide variety of circumstances and, under direction, may be called upon to address diverse public groups and the media.