Cathy Strukely Email & Phone Number

Springfield, Il, Us

Springfield, Illinois Area

Springfield, Illinois Area

Manager, Communications & Digital Services January 2017-present• Responsible for successful launch and strategic implementation of enterprise social mobile communication tool [added June 2018]• Responsible for health system’s internal communications, including intranet, newsletters, internal blogs, signage and email communications• Provide leadership, professional development plan, and performance reviews for staff• Direct priorities for internal communication needs• Oversee development and execution of communication plans• Advise health system clients and Communications and Marketing teams on best practices for internal and external branding and communications as well as digital marketing efforts• Consult on crisis communications message points and communication plans• Onboard new leaders in area of communicationsManager, Marketing & Online Media June 2011-present• Responsible for health system’s digital portfolio, including 13 websites, user experience, search engine optimization and search engine marketing, social media, blogs, email, apps, and other digital communication channels• Consult on brand initiatives, marketing communication strategies, advertising campaigns, marketing copywriting • Align digital marketing efforts to support the Health System’s 5-year strategic goals• Direct the priorities for online communication and marketing initiatives• Collaborate on marketing and communications initiatives with PR/Communications team, Health System clients, and external vendors• Integrate digital marketing channels into communication plans and advertising campaigns• Analyze online marketing statistical data to shape successful marketing efforts

Senior Marketing Writer/Coordinator• Develop strategic annual plans and marketing initiatives consistent with corporate goals• Integrate marketing channels: web, email, social media, print, media, events, outreach efforts• Develop user experience, site architecture, and SEO content for internal and external clients• Compose marketing copywriting for print and online channels

Marketing Director 2003-2008• Lead marketing department of eleven team members• Accountable for $3.2 million annual budget• Direct entire marketing program, including: print and media advertising, product development, catalog production and distribution, direct mail, trade shows, website development, email campaigns, and public relations• Consult with advertising agency for catalog development, print ads and marketing collateral• Secure relationships and negotiate with print vendors and paper suppliers nationwide• Establish cooperative advertising relationships with publishers• Recruit and manage authors for exclusive teaching support materials and books• Render client-specific and general support for sale team of 130 representatives• Plan, execute and evaluate company image and presence at national trade shows• Represent company at regional and national industry conferences• Prepare and implement annual sales meeting for 130 sales and home office personnelProject Manager 1999-2003• Produce corporate literature, including product catalogs, sell sheets and promotional items• Coordinate communications between internal personnel, typesetters, designers and printersCatalog Database Manager 1996-1999• Manage company catalog database

Master Of Business Administration - Mba, Human Resources Management Certificate

Activities and Societies: Beta Gamma Sigma

Bachelor Of Art, Communications

Activities and Societies: Chi Beta Literary Society