Direct brand strategy and content marketing for Seattle-Tacoma International Airport, Fishermen's Terminal, marinas, cruise terminals, and the Port of Seattle. Lead team that manages content development, campaigns, social media, website management, email and text messaging, marketing collateral production, and subscription strategy for 24 email lists. Set creative direction for native content, blog posts, email copy, and marketing campaigns. Establish specs and produce editorial, brand, and marketing style guides. Develop best practices for corporate, operational, and crisis communication. Launched Salesforce Marketing Cloud enterprise-wide and serve as System Administrator.• Redesigned and relaunched enterprise website that reached 13.5M+ annual page views. Trained 300 content contributors on Drupal CMS and content best practices. Developed and led website governance team and collaborated with Web technical team.• Created Port’s first blog, growing traffic by 500% and reaching 52K monthly blog page views in 4 years. Established strategy and standards, commissioned blogs, and managed editorial schedule and production. • Established a regular email marketing cadence and CAN-SPAM compliant, targeted email newsletter program that catapulted the open rate from 19% (pre-revamp) to 60%.• Increased number of followers by 37% (to 230K+) across 12 social channels. Conducted needs analysis, acquisition, installation, and training for 4 new social media and project management tools.• Introduced editorial and project management best practices, including DivvyHQ content marketing software and editorial calendars; created and documented scalable and repeatable content development processes.• Provided strategic input and managed the consumer brand launch for SEA Airport, created guidelines and content assets, and conducted ongoing brand trainings for more than 500 employees.

Content marketing consultant and strategist for clients like the Malaysia Trade and Development Association, APL Logistics, and Tri-Digital.

Managed digital and direct mail marketing, advertising, SEM and SEO, lead generation, public relations, and events for global expedition cruise company’s North American market. Partnered with global and regional marketing teams across the enterprise. Wrote and edited direct channel emails and all marketing activity for all consumer and travel trade initiatives. • Grew brand awareness and sales in North America and drove a 150% increase in direct channel sales in 1 year• Launched robust email marketing program of 3-5 emails per week and doubled email open rates within 1 year• Produced 650 pieces of marketing collateral in one year with a team of 3• Contributed 50% of US market revenues with a team of three • Doubled the size of the prospect database in one year

Developed B2B content marketing strategy, drove brand recognition, and generated leads for a software company for open data in local government. Led team that managed the editorial and production for demand generation content, a weekly newsletter, blog, print magazine, video channel, white papers, ebooks, and webinars. Commissioned and edited freelance articles. Developed B2B content marketing strategy, drove brand recognition, and generated leads for a software company for open data in local government. Led team that managed the editorial and production for demand generation content, a weekly newsletter, blog, print magazine, video channel, white papers, ebooks, and webinars. Commissioned and edited freelance articles. Developed editorial calendar, editorial style guide, and content performance dashboard to ensure standardization and excellence for ~110 pieces of quarterly content with a team of only 2 FTEs. • Launched blog, video storytelling, and webinar program, drawing on success launching ABCNEWS.com earlier in career.• Distilled highly technical open data and government info for B2B audience. Used engaging storytelling to introduce complex open data solutions to government buyers.• Achieved 50% open rate for newsletter, a dramatic rise compared to 22% benchmark.Developed editorial calendar, editorial style guide, and content performance dashboard to ensure standardization and excellence for ~110 pieces of quarterly content with a team of only 2 FTEs. • Launched blog, video storytelling, and webinar program, drawing on success launching ABCNEWS.com earlier in career.• Distilled highly technical open data and government info for B2B audience. Used engaging storytelling to introduce complex open data solutions to the public.• Achieved 50% open rate for newsletter, a dramatic rise compared to 22% benchmark.

As an independent consultant, developed content strategy, defined publishing processes, and built social media strategy for clients and lifestyle brands, including the Government of Malaysia and several Seattle technology clients.

Directed marketing strategy and led creative development for all marketing materials for ultra-luxury private jet tour operator. Built (from ground up) and led high-performing digital team of 12. Managed annual marketing budget of $4.5M. Produced 200+ versions of direct mail brochures annually for direct channel and partners that included National Geographic Expeditions, Smithsonian Institution, and the Four Seasons. Managed social media properties on Facebook, Twitter, Instagram, LinkedIn, and YouTube.Launched the first new brand, website, lead generation model, blog, email marketing program, brochure design, and social media efforts in the company’s 20-year history. • Increased profit margin by 40% by replacing legacy direct mail model with multi-touch integrated marketing strategy. Introduced successful direct-to-consumer email marketing program, overcoming initial resistance.• Reached $1.5M in revenue (at zero cost), selling a single expedition by replacing print brochure with targeted email. Developed an email nurture campaign that achieved a 95% open rate.• Exceeded direct booking revenue goal by 53%, generating $1.6M per month through integrated marketing efforts. • Conducted online focus groups and market research studies to launch the first brand refresh, which included renaming the company and developing an entirely new brand identity, logo, website, documentary film, and brochure design.• Optimized production and creative processes (including content creation cycle) to double efficiency, increase quality, modernize the toolkit, and produce more effective revenue-generating creative collateral.

Promoted to serve as agency owner of a global content program that spanned 50 countries (8 languages) and reached 4.5M customers. Led global team of 40 in the delivery of Lexus’ digital and print lifestyle magazine, which inspired 16% of readers’ repeat purchase decisions. Leveraged content to promote corporate brand values, earn customer loyalty, and encourage repurchases. Managed $8.5M annual budget. • Propelled growth in account revenues by 260% and expanded agency billings by developing and pitching ideas for new work. • Translated highly technical “under-the-hood” information for the Lexus driver to encourage repurchase.• Managed the global program strategy board: set agenda, facilitated quarterly meetings for 12 global clients, pitched new ideas, helped clients define priorities, conducted annual research to measure global program results (via focus groups and surveys), reported findings, and recommended program optimization strategies. • Managed global and regional content model that ensured global brand consistency and flexibility for regional campaigns and products and accommodated cultural nuance.

Defined communication objectives, expanded accounts, and built client relationships. Managed content marketing, brand awareness, and loyalty marketing programs. As the content marketing agency of record, managed $2M of Microsoft content deliverables.Company was rebranded to Story Worldwide.

Launch team, Associate Producer, ABCNEWS.com and Disney's Family.com;Senior Web Producer, MSN; Marketing Consultant, Premera; Senior Web Producer, enterprise healthcare Web sites; Account Manager, multiple Microsoft Web sites; Editor and Writer, various