Digital Marketing planing and execution: 1. Member App- Launch campaigns to drive growth in member registration and online ordering revenue.2. Uber Eats- SP campaign and Uber Ads planning to increase sales.3. Online media plan- Franchise, people recruitment and new-opened store media plan.4. Social media- FB/ IG and website maintenance.5. Google Business- comments and scores optimization.

Integrated Marketing Communication:- Manage and grow the existing client account. Build long-term partnership with clients. Consolidate and collaborate with different departments. Team leadership. - Clients: Samsung, Volkswagen, JETRO- IMC planning and execution- TVC/ online video planning and execution- FB/ IG/ TikTok social campaign planning and execution- LINE OA establishment and recruit campaign- Digital Ad/ campaign site planning and production- KOL cooperation and seeding- Brochure, POSM, OOH, DOOH- Membership program planning, member app update

Project management & client service:- Manage and grow the existing client account. Build long-term partnership with clients. Consolidate and collaborate with different departments. Team leadership. - Clients: Johnson & Johnson (Neutrogena, Listerine, Aveeno, Janssen), Nestle, Fubon Life- APAC pilot brand official website build and maintenance, including cross-country collaboration.- Campaign site planning, performance monitoring and reporting- Digital banner materials production and optimization- Facebook fanpage posts and campaign execution- Facebook Chatbot planning, Line BC/ Line@ planning- VR video localization

Brand marketing planning & execution:- Draft marketing plans of products and events - Develop ATL and BTL advertising strategies- Execute digital campaigns, digital advertising and 3rd party partners cooperation- Help to run 400+ attendees media event- Consumer event planning and execution- In-store trade event planning and execution- Market data collecting and analyzing- PR maintenance and planning, draft news releases for products and events, PR contents producing and celebrities seeding

‧ Multilanguage official brand website‧ Campaign site‧ Membership website‧ Digital Ads (rich media, keyword search, FB PPA, eDM…etc.)‧ Mobile App‧ Facebook Fanpage content suggestion‧ Youtube brand channel‧ Google Analytics + Adobe Omniture Analytics‧ Offline productions include poster, booklet, DM, invitation card, giveaway, package design

‧ Contacted well-known enterprises for cooperation and sponsorship‧ Copy writing‧ Press writing‧ Event on-site execution