Cathy (Szu Yin) Chen Email and Phone Number
Cathy (Szu Yin) Chen is a Digital Marketing Assistant Manager - Q Burger Taiwan at QBurger 饗樂餐飲實業股份有限公司. She is proficient in English.
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Digital Marketing Assistant ManagerQburger 饗樂餐飲實業股份有限公司 Dec 2020 - Present台灣 Taipei City 台北Digital Marketing planing and execution: 1. Member App- Launch campaigns to drive growth in member registration and online ordering revenue.2. Uber Eats- SP campaign and Uber Ads planning to increase sales.3. Online media plan- Franchise, people recruitment and new-opened store media plan.4. Social media- FB/ IG and website maintenance.5. Google Business- comments and scores optimization. -
Account Manager奧美廣告 Aug 2018 - Aug 2020Integrated Marketing Communication:- Manage and grow the existing client account. Build long-term partnership with clients. Consolidate and collaborate with different departments. Team leadership. - Clients: Samsung, Volkswagen, JETRO- IMC planning and execution- TVC/ online video planning and execution- FB/ IG/ TikTok social campaign planning and execution- LINE OA establishment and recruit campaign- Digital Ad/ campaign site planning and production- KOL cooperation and seeding- Brochure, POSM, OOH, DOOH- Membership program planning, member app update -
Account Manager安索帕 Mar 2016 - Aug 2018Project management & client service:- Manage and grow the existing client account. Build long-term partnership with clients. Consolidate and collaborate with different departments. Team leadership. - Clients: Johnson & Johnson (Neutrogena, Listerine, Aveeno, Janssen), Nestle, Fubon Life- APAC pilot brand official website build and maintenance, including cross-country collaboration.- Campaign site planning, performance monitoring and reporting- Digital banner materials production and optimization- Facebook fanpage posts and campaign execution- Facebook Chatbot planning, Line BC/ Line@ planning- VR video localization -
Under Armour Marketing SpecialistStarlike International Ltd. Jul 2015 - Dec 2015Brand marketing planning & execution:- Draft marketing plans of products and events - Develop ATL and BTL advertising strategies- Execute digital campaigns, digital advertising and 3rd party partners cooperation- Help to run 400+ attendees media event- Consumer event planning and execution- In-store trade event planning and execution- Market data collecting and analyzing- PR maintenance and planning, draft news releases for products and events, PR contents producing and celebrities seeding -
Account ManagerOgilvyone Worldwide, Taiwan Jul 2012 - Jun 2015Taipei‧ Multilanguage official brand website‧ Campaign site‧ Membership website‧ Digital Ads (rich media, keyword search, FB PPA, eDM…etc.)‧ Mobile App‧ Facebook Fanpage content suggestion‧ Youtube brand channel‧ Google Analytics + Adobe Omniture Analytics‧ Offline productions include poster, booklet, DM, invitation card, giveaway, package design -
Part-TimeOgilvyaction (Geometry Global) Jul 2011 - Sep 2011Taipei, Taiwn‧ Contacted well-known enterprises for cooperation and sponsorship‧ Copy writing‧ Press writing‧ Event on-site execution
Frequently Asked Questions about Cathy (Szu Yin) Chen
What company does Cathy (Szu Yin) Chen work for?
Cathy (Szu Yin) Chen works for Qburger 饗樂餐飲實業股份有限公司
What is Cathy (Szu Yin) Chen's role at the current company?
Cathy (Szu Yin) Chen's current role is Digital Marketing Assistant Manager - Q Burger Taiwan.
What schools did Cathy (Szu Yin) Chen attend?
Cathy (Szu Yin) Chen attended 國立中央大學.
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