Cathy Teo Email and Phone Number

I look after the delivery of digital experiences for the marketing and sales of retail/consumer banking products - deposits, wealth, credit cards and personal loans. This includes content creation, UX/CX design, conversion rate optimisation, onsite testing, and website platform engineering. The tech we use is Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics and Adobe Audience Manager.

ANZx is about digital transformation across all areas. My part is setting the strategy and execution of a data, marketing technology and personalisation roadmap to drive sales growth in digital channels. We have a vision to learn fast with data, innovate with great tech, build outstanding customer experiences with beautiful design. All with the goal to achieve short term sales objectives and long term transformation in the area of digital marketing, sales and experience.

Accountable for designing and building out personalisation and marketing automation at scale across all digital channels and stages of the customer lifecycle from sales to onboarding and customer migrations. We’re using GCP BigQuery, Tableau, Salesforce CRM, Pega CDH for 1:1 and Adobe Suite including Campaign, Analytics, Audience Manager and Target. It’s been exciting to set the long term vision, review current ANZ position, identify gaps, set a roadmap and set out to execute… Show more Accountable for designing and building out personalisation and marketing automation at scale across all digital channels and stages of the customer lifecycle from sales to onboarding and customer migrations. We’re using GCP BigQuery, Tableau, Salesforce CRM, Pega CDH for 1:1 and Adobe Suite including Campaign, Analytics, Audience Manager and Target. It’s been exciting to set the long term vision, review current ANZ position, identify gaps, set a roadmap and set out to execute the plan. Show less

The Vocus Consumer and Business portfolio spans 3 products (Internet, Mobile & Energy) and 3 brands (Dodo, iPrimus & Commander). The Head of Analytics leads a team of data engineers, data scientists, analysts and marketing automation specialists with accountability for the design, build and delivery of end to end data and analytics solutions:1. Cloud based data Platforms & Tools - AWS Redshift, Presto, S3 Data Lake, Talend, Bryte, Tableau2. Insights & Data Science -… Show more The Vocus Consumer and Business portfolio spans 3 products (Internet, Mobile & Energy) and 3 brands (Dodo, iPrimus & Commander). The Head of Analytics leads a team of data engineers, data scientists, analysts and marketing automation specialists with accountability for the design, build and delivery of end to end data and analytics solutions:1. Cloud based data Platforms & Tools - AWS Redshift, Presto, S3 Data Lake, Talend, Bryte, Tableau2. Insights & Data Science - churn modelling, clustering, cost optimisation, marketing attribution, RFM, customer lifetime value3. Data Activation (or Marketing Automation) - GA360, Salesforce Marketing Cloud, Tealium, lifecycle management (upsell, cross sell, churn prevention) Show less

The Customer Analytics Innovation team exists within the Data & Analytics area of NAB Marketing. With a focus on supporting NAB Marketing with advanced customer analytics and insights, the team blends internal and external information to revolutionise data driven decision making based on our deep understanding of customers and industry trends, and applying advanced analytical techniques to catapult NAB beyond our competitors.

The Customer Measurement & NPS Operations team is accountable for the collection and generation of the operational NPS measures and the production of relevant reporting including the management of NPS dashboards.

The Customer Strategy Manager develops integrated customer strategies using quantitative customer insights from a wide variety of internal and external data sources in order to drive the creation and delivery of effective strategic marketing plans. They also play a crucial role in the development of an integrated customer strategy (including Customer Value Proposition design) that maximises customer experience, sales, profitability and retention.

The portfolio manager is responsible for the development and delivery of the consumer credit cards portfolio management strategy. This includes identification of growth and profitable segments to support the design and implementation of a customer lifecycle framework, whilst also increasing balances and profitability taking into account the risk appetite.

The Senior Manager Decision Strategy leads a highly skilled team charged with responsibility for data-driven decision strategy and advanced analytic support across all retail product houses. The mandate of the team is to play a key role in driving and shaping each portfolio by leveraging data, tools, and advanced analytic techniques such that risk adjusted profitability can be optimised. Complex customer dynamics driving receivables growth, revenue, credit risk and economic capital aspects must… Show more The Senior Manager Decision Strategy leads a highly skilled team charged with responsibility for data-driven decision strategy and advanced analytic support across all retail product houses. The mandate of the team is to play a key role in driving and shaping each portfolio by leveraging data, tools, and advanced analytic techniques such that risk adjusted profitability can be optimised. Complex customer dynamics driving receivables growth, revenue, credit risk and economic capital aspects must be fully considered to ensure strategies developed fit within targets and tolerance thresholds as defined by a broad range of stakeholders. Show less

Key responsibility of the Reporting Manager is to build a new team to deliver high quality, efficient and timely customer and portfolio reporting, plus drive knowledge out of available customer data to create new business opportunities.