Cathy Sanchez Email & Phone Number

Paso Robles, Ca, Us

Partner and CFO of Connectionology.comCathy is a natural entrepreneur having successfully started and managed several businesses. She has over 30 years business experience in a variety of large and small companies such as public utilities, transportation companies and wineries. With a degree in Communications/Public Relations and Emergency Management, she is an enthusiastic, high-energy go-getter who loves finding ways to help others succeed. A published on-line author and… Show more Partner and CFO of Connectionology.comCathy is a natural entrepreneur having successfully started and managed several businesses. She has over 30 years business experience in a variety of large and small companies such as public utilities, transportation companies and wineries. With a degree in Communications/Public Relations and Emergency Management, she is an enthusiastic, high-energy go-getter who loves finding ways to help others succeed. A published on-line author and blogger, she has become a Social Media guru. Highly organized, she manages several businesses simultaneously, along with her busy personal life with her husband, son, and large ranch. A natural communicator, Cathy uses her talents to communicate in every aspect possible, from speaking to large groups to writing compelling blogs, newsletters and websites. She is a volunteer in several business groups, including women’s networks, professional societies, and even as a docent at the famous Hearst Castle. She is key in developing business relationships between complementing businesses that result in a win-win for everyone. Cathy also coordinates events from small sight-seeing groups to large parties. Her accomplishments are nothing less than astonishing. Show less

- Event coordinator for yearly Zinfandel Festival party including approximately 20 restaurants, 4 bands, and 2,000 attendees.- Social networking coordinator for Face Book and Twitter pages.- Database entry and weekly reporting of new wine club members of approximately 80 per week.- Merchandise ordering, inventory and stocking.- Office coordination as needed.- Tasing room services including marketing and sales.

Marketing: wineries, hotels, and customers via print, web and sociat media sites, and face-to-face communication.Manager: scheduling, payroll, and training.Budgeting: $200K with an annual income of over $257K.Networking: 3,000 business owners and managers through Paso Robles Wine Country Alliance, Paso Robles Chamber of Commerce, Paso Robles Women in Business, Central Coast Wedding Professionals, Friends of Hearst Castle, Templeton Chamber of Commerce and San Luis Obispo Chamber of… Show more Marketing: wineries, hotels, and customers via print, web and sociat media sites, and face-to-face communication.Manager: scheduling, payroll, and training.Budgeting: $200K with an annual income of over $257K.Networking: 3,000 business owners and managers through Paso Robles Wine Country Alliance, Paso Robles Chamber of Commerce, Paso Robles Women in Business, Central Coast Wedding Professionals, Friends of Hearst Castle, Templeton Chamber of Commerce and San Luis Obispo Chamber of Commerce.Event planning: Chamber’s of Commerce, various non-profit organizations, wineries, and wedding professionals. Show less

Major Responsibilities:Event planning including logistics, security, transportation, theme and scheduling for corporate executives and company personnel.Travel coordinator for company personnel including budgeting, reporting and decision making on key points.Special event coordinator for sporting and concert events including ticket distribution and tracking.Retreat coordination including logistics, travel arrangements, special needs fulfillment, and scheduling of… Show more Major Responsibilities:Event planning including logistics, security, transportation, theme and scheduling for corporate executives and company personnel.Travel coordinator for company personnel including budgeting, reporting and decision making on key points.Special event coordinator for sporting and concert events including ticket distribution and tracking.Retreat coordination including logistics, travel arrangements, special needs fulfillment, and scheduling of attendees.Key Accomplishments:Enhanced tracking system for sporting events and concerts resulting in an annual budget savings of $20K.Researched, recommended and established corporate travel booking system allowing more flexibility of employees to book their own travel arrangements and reducing personnel by two Show less

Major Responsibilities:Design and produce communication flyers, posters, and executive e-mails. Maintain e-mail distribution lists for approximately 3,000 employees.Compile data, analyze, and implement changes to communications vehicles based on client satisfaction criteria.Manager employee events and meetings, including the creation of the agenda, handouts, and visual presentations, and selection of moderator and host.Make persuasive and influential presentations on topics… Show more Major Responsibilities:Design and produce communication flyers, posters, and executive e-mails. Maintain e-mail distribution lists for approximately 3,000 employees.Compile data, analyze, and implement changes to communications vehicles based on client satisfaction criteria.Manager employee events and meetings, including the creation of the agenda, handouts, and visual presentations, and selection of moderator and host.Make persuasive and influential presentations on topics ranging from energy conservation and electric safety to the energy crisis.Responsible for writing, photography, graphics, layout, and production of monthly business unit newsletter.Key Accomplishments:Managed communications efforts supporting an increase of 70% in employee contributions.Developed a network of contacts within Customer Service and Transmission Departments, Public Affairs, and Corporate Communications to produce effective communications, and keep current with critical issues affecting the utility. Show less

Major Responsibilities:Benchmarked best practices, researched and analyzed tactics and measurements, interpreted data, presented findings, and made recommendations to senior management to improve employee communications.Maintained revenue and operations function budgets totaling $48 Million.Led a cross-functional team developing diverse communication plans for employees and customers.Key Accomplishments:Created community awareness and built relationships for SCE by acting as… Show more Major Responsibilities:Benchmarked best practices, researched and analyzed tactics and measurements, interpreted data, presented findings, and made recommendations to senior management to improve employee communications.Maintained revenue and operations function budgets totaling $48 Million.Led a cross-functional team developing diverse communication plans for employees and customers.Key Accomplishments:Created community awareness and built relationships for SCE by acting as liaison to the California Repertory Company, Long Beach, to establish the Edison Theatre.Developed and executed a communications plan for the Shared Services Rewards and Recognition Program.Acted as Film Company contact regarding contracts and payments for use of company property, resulting in an increase in annual revenues of $300K. Show less

Major Responsibilities:Developed presentations and training materials in support of strategic planning, process re-engineering, and benchmarking practices.Wrote articles for corporate newsletter and made public presentations on topics ranging from safety and careers to electric utility restructuring.Streamlined department budget process by creating new procedures and implementing department training.Produced training handouts and presentations; wrote and produced two training… Show more Major Responsibilities:Developed presentations and training materials in support of strategic planning, process re-engineering, and benchmarking practices.Wrote articles for corporate newsletter and made public presentations on topics ranging from safety and careers to electric utility restructuring.Streamlined department budget process by creating new procedures and implementing department training.Produced training handouts and presentations; wrote and produced two training films.Key Accomplishments:Maintained plant, capital, and personnel budget for a department of 600 employees and an annual budget of $30 Million.Designed a comprehensive employee development program focused on self-development, conflict resolution, and critical thinking skills. Show less

Major Responsibilities:Reported emergency situations to the NRC, and City, State, and Government authorities.Answered internal and external calls and inquires.

Communications, Public Relations, Emergency Mgmt

Activities and Societies: Public Relations Student Society of America Member, President in 1998

Ba, Communications; Emergency Planning; Public Relations And Crisis Communications

Aa, Communications; Behavioral Studies

2nd Year Certified in Crisis Communications and

Education record

Education record