Cathy Wilkins Email and Phone Number
Cathy Wilkins work email
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Cathy Wilkins personal email
Cathy Wilkins phone numbers
𝗖𝗮𝘁𝗵𝘆 𝗪𝗶𝗹𝗸𝗶𝗻𝘀 𝗶𝘀 𝗮 𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 best known for driving exceptional growth and profitability in a highly regulated and fast evolving industry. She is adept at ideating vision, shaping a differentiated strategy and business model, seamless execution, and aligning key stakeholders on common goals. Cathy has successfully led large-scale projects, monetized market-leading financial products, and delivered unparalleled customer experiences. She is experienced developing and leading consumer and commercial products and multi-channel marketing strategies for financial services organizations including a Fortune 100, large regional and community bank, and for a start-up Fintech company. Most recently Cathy was a P&L leader at MVB Bank (NYSE: MVBF), a sponsor of fintech start-ups. In this role she created robust infrastructure and refined pricing to support compliance and success of newly on-boarded fintech clients. Under her leadership both MVB and fintech clients achieved an impressive 35% year-over-year revenue increase. Previously, Cathy was Director of Account Management at Ondot Systems, a San Jose, CA fintech start-up offering digital first card-based consumer experiences for industry leading card processors, banks, and credit unions. She transformed the overall client support organization resulting in a notable 20% increase in client satisfaction.Cathy’s thought leadership and innovation have been in evidence throughout her career. At TCF Bank, she shaped the company’s response to complex industry evolution, compliance challenges, and legal requirements. Through a multi-pronged approach Cathy influenced proposed legislation within the Dodd-Frank Act and created messaging focused on safeguarding consumers from unintended consequences and challenged the federal government's overreach into the private sector resulting in a more measured impact on affected banks regarding fees incurred to accept card for payment. Cathy’s direct and positive style enhances board discussion, engenders confidence, and inspires others to embrace and achieve bold goals. Areas of Impact• Product, Channel & Marketing • C-Suite & Board Advisor• P&L Leadership and Financial Acumen • Business Strategy & Innovation • Enterprise Risk Management • Talent Acquisition & Development
Mvb Bank
View- Website:
- mostvaluablebank.com
- Employees:
- 341
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Svp, Baas And Issuing SponsorshipsMvb BankWayzata, Mn, Us
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Board Advisor Finance CommitteeMinnesota Autism Center "Mac" Jul 2024 - PresentMinnetonka, Minnesota, Us -
Member Board Of DirectorsMinnesota Independence College And Community Jun 2024 - PresentRichfield, Mn, Us -
ConsultantGlg Apr 2024 - PresentNew York, Ny, UsAs a GLG Network Member, I bring 30 years’ of experience in the financial services industry to help clients solve some of their toughest business challenges around offering banking and payment products for consumers and businesses. GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise. -
Senior Vice President, Baas And Issuing SponsorshipsMvb Bank 2022 - May 2024Fairmont, Wv, UsFintech leader responsible for BaaS and Issuing Sponsorship business lines that represented 50% of division revenue. Responsible for P&L, business development, client management, operations and risk oversight.
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Director, Relationship ManagementOndot Systems, Inc. 2017 - 2021Brookfield, Wisconsin, UsOversaw building of trusted relationships with payment processors, banks, and credit unions while identifying strategies for new revenue-generating digital banking products and technology. -
Senior Vice President, Director Of Payments And Product ManagementTcf Bank 2013 - 2016UsDirected development of overall payment strategy and managed payment product portfolio for Consumers and Small Business customer segments. Spearheaded all related functions and development of robust customer segmentation approach. Identified and managed portfolio risks. Led eight-person team of senior product managers and channel managers responsible for product P&Ls. -
Senior Vice President, Director Of Digital BankingTcf Bank 2007 - 2013UsDrove growth strategies for payment products and digital channels (ATM, online, and mobile). Responsible for sales, marketing, and customer experience collaborating with key internal and external stakeholders.
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Vice President & Marketing Manager – Director Of Portfolio MarketingWells Fargo Bank 2002 - 2007San Francisco, California, UsResponsible for Consumer credit card portfolio of 4.5MM customers and $8B in receivables. Managed product P&Ls, sales, marketing, usage and customer retention. Directed development and execution of cross-sell strategies acquiring credit card customers. Managed team of 35. Oversaw budget of $20MM. -
Vice President & Marketing Manager – Consumer Research & New Product DevelopmentWells Fargo Bank 1998 - 2002San Francisco, California, Us
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Vice President & Marketing Manager – Partnership MarketingWells Fargo Bank 1997 - 1998San Francisco, California, Us
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Marketing ManagerFirst Annapolis Consulting, Inc. 1995 - 1997
Cathy Wilkins Skills
Cathy Wilkins Education Details
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Boston College Carroll School Of ManagementMaster Of Business Administration - Mba -
Smu Cox School Of BusinessFinance
Frequently Asked Questions about Cathy Wilkins
What company does Cathy Wilkins work for?
Cathy Wilkins works for Mvb Bank
What is Cathy Wilkins's role at the current company?
Cathy Wilkins's current role is SVP, BaaS and Issuing Sponsorships.
What is Cathy Wilkins's email address?
Cathy Wilkins's email address is cw****@****ing.com
What is Cathy Wilkins's direct phone number?
Cathy Wilkins's direct phone number is (612)-823*****
What schools did Cathy Wilkins attend?
Cathy Wilkins attended Boston College Carroll School Of Management, Smu Cox School Of Business.
What skills is Cathy Wilkins known for?
Cathy Wilkins has skills like Credit, Financial Services, Credit Cards, Portfolio Management, Retail Banking, Product Management, Risk Management, Leadership, Strategic Planning, Strategy, Product Development, Payments.
Who are Cathy Wilkins's colleagues?
Cathy Wilkins's colleagues are Kayla G., John Conti, Pam Loughery, Amber Heath, Cams, Susan Carlock, Tony Merendino, Karen Martin.
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