- Operated social media with CRM team for ACUVUE brand; brainstormed to compose three Wechat tweets in a comics format to attract consumers in IT, resulting in 35k views in total- Analyzed competitor behavior and 12 digital marketing cases to update communication channels and methods of fast moving consumer goods industry, presented weekly results to a team of seven and two clients from ACUVUE- Scheduled the whole process for the shooting work in Japan and for freelancers - Collaborated with a team of six for Samsonite Campaign to revitalize brand image by designing “Planetary keyring” for launch event and developed digital communication plans for Samsonite; team won competition bid

- Supervised and participated in planning two parties with 70 attendees each for Berkeley Group, bringing about long-term cooperation- Compiled monthly report of customer insight with data collected; planned short-term promotional activities, such as Valentine's Day package; improved customer intimacy and increased monthly non-VIP order rate by 42%