Catie Algiere Email & Phone Number

In this role, I spearheaded the start-up’s go-to-market strategy focusing on the areas of brand awareness, SEO, and lead generation. This involved building a competent marketing team representing 3 countries (Brazil, Mexico, and the US) and developing effective virtual collaboration strategies. Led various digital marketing campaigns and initiatives across Google Ads, SEO, lead generation, and organic social. I also implemented a content sprouting strategy, designed company documentation, led the execution of trade shows, and managed relations with our vendors and partners.

Newport, Rhode Island, United States

In this role, I supported the CMO in integrated marketing campaigns, notably for the launch of the company's latest generation IoT device, the Siren 3 Pro. I supported the development of content across social media, web, email, video, and more. I also led the planning, coordination, and execution of Siren Marine’s presence at the 2021 Fort Lauderdale Boat Show and the 2021 Newport Boat Show, including pre-show promotion and onsite booth set-up/staffing.

Waltham, Massachusetts, United States

My role is to update content for our website and social media platforms, plan corporate tradeshows/events, and support the Chief Executive Officer and VP of Product Management and Marketing with day-to-day tasks as needed.Responsibilities:• Facilitating the upgrade and redesign of our corporate website• Creating and maintaining content on website and LinkedIn• Planning, coordinating and executing corporate presence at video industry trade shows• Generating communications plans for various events throughout the year• Tracking and managing budget for marketing department• Coordinating with vendors and finance department on various projects• Creating, updating and archiving all marketing documentation• Generating messaging tailored to a recent rebrand of the company’s corporate image, products and services

Medford, Massachusetts

Reporting the the Marketing Communication Specialist, I assisted in managing various aspects of integrated communication.Responsibilities:• Developed and managed integrated marketing communication campaigns which included creating e-Blasts, social media posts, news releases, brochures, PowerPoint presentations and advertisements. Then, tracked and reported analytics and engagement rates• Researched client needs and analyzed competitor’s materials to understand their branding methods, with the goal of improving and expanding the flexibility of the firm’s brand• Was responsible for gathering news media reported about the firm. Then, developed promotional content for the firm’s website and social media handles• Maintained a list of over 8000 firm contacts to enable the marketing team’s ability to conduct targeted, segmented e-blast campaigns• Guided Human Resources efforts for recruiting recent college graduates by developing collateral to be used at career fairs• Provided strategic conference support, planned for client events, and onsite event management

Boston, Massachusetts

At McNeil, Gray & Rice, I worked with the public relations department, handling a variety of client accounts. I worked closely with one particular client, Fairbanks Scales.Responsibilities: • Created an enhanced intern training program utilizing Microsoft Office• Handled various client accounts by sending out news releases and contacting editors• Updated mailing lists, conducted news scans and managed social media accounts daily

Simmons University, Boston, Ma

Studio 5 is a student-run creative agency at Simmons University. The team of students work with clients that are both internal to the university and external. Students assume the roles of Project Manager, Client Liaison and Creative Services.Responsibilities:• Designed donation cards for nonprofit, First Teacher, and maintained client relations• Collaborated with Simmons University’s Violence Prevention Office to develop an informational video production plan surrounding time-sensitive information for sexual assault survivors • Developed a strategic Facebook plan for Simmons University Office of Spiritual Life with research and sample content, increasing Facebook likes by 50% within one week

Cambridge, Massachusetts

This position reports to the Associate Director of Special Projects working on a diverse portfolio of community engagement with events within Harvard Public Affairs and Communications and University-wide clients.Responsibilities:• Updated Harvard University’s event website weekly• Organized event information and created in-depth staffing plans with Excel• Tracked and reported on external media clips regarding university events