Catie Grasso Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

-Ideated, created, proofed, and published compelling content that accurately reflected the Feedvisor brand voice in web copy, ad copy, landing pages, case studies, email campaigns, press releases, weekly blogs, e-books, product announcements, events and more-Responsible for creating 36% more content YoY for Feedvisor-Collaborated with digital marketing and lead generation teams on campaign content and high-level strategy-Experimented with various forms of copy all with the goal to generate net new MQLs-Drove organic traffic to the Feedvisor website through the lens of engaging, SEO-rich, B2B tech and e-commerce copy; responsible for a 64% increase in organic sessions YoY-Created AP Style-compliant brand style guide in collaboration with Feedvisor's brand and web redesign

New York, Ny, Us

-Ideated, created, proofed, and published compelling content that accurately reflected the Feedvisor brand voice in web copy, ad copy, landing pages, case studies, email campaigns, press releases, weekly blogs, e-books, product announcements, events and more-Collaborated with digital marketing and lead generation teams on campaign content and high-level strategy-Experimented with various forms of copy all with the goal to generate net new MQLs-Drove organic traffic to the Feedvisor website through the lens of engaging, SEO-rich, B2B tech and e-commerce copy-Created AP Style-compliant brand style guide in collaboration with Feedvisor's brand and web redesign

Brockton, Ma, Us

-Created, merchandised, and proofed print and digital marketing vehicles including and not limited to catalogs, flyers, and email blasts for a specific category of consumer goods-Maintained current product content, images, and search optimization on company website-Produced various marketing collateral for a range of vertical markets-Maintained vendor relationships and contracts that outlined year-over-year funding and rebate programs, aligning purchase and marketing growth -Utilized competitive intelligence and analyzed market trends in order to complement current product selection; participated in product reviews -Collaborated with e-commerce team in order to create and ensure accuracy among all web advertisements-Tracked monthly, quarterly, and annual item usage for each individual vendor in order to project for year end and ensure continued growth-Invoiced and collected marketing funding upon completion of each marketing activity and secured rebate dollars-Assisted in event planning for sponsored baseball suites, concerts, consumer, and trade shows

Brockton, Ma, Us

-Created, merchandised, and proofed print and digital marketing vehicles including and not limited to catalogs, flyers, and email blasts for a specific category of consumer goods-Maintained current product content, images, and search optimization on company website-Produced various marketing collateral for a range of vertical markets-Maintained vendor relationships and contracts that outlined year-over-year fixed and performance-based funding and rebate programs, which resulted in $8.1 million of annual category marketing support-Achieved copy paper sales volume growth of 8% in 2016, while the market was declining 4.8%-Utilized competitive intelligence and analyzed market trends in order to complement current product selection; participated in product reviews -Collaborated with e-commerce team in order to create and ensure accuracy among all web advertisements-Tracked monthly, quarterly, and annual item usage for each individual vendor in order to project for year end and ensured continued growth-Invoiced and collected marketing funding upon completion of each marketing activity and secured rebate dollars-Assisted in event planning for sponsored baseball suites, concerts, consumer, and trade shows

Brockton, Ma, Us

Participated in rotational stints assuming roles in various departments of a corporate setting (Customer Service, Purchasing, and Marketing/Merchandising)Handled both vendor and customer accounts to help improve vendor relations and overall satisfaction for both parties Customer Service: Keyed sales orders and returns, fielded calls and e-mails from customers, helped customers locate the proper products, collaborated with sales teamPurchasing: Owned a supplies category of office products keying purchase orders, aligning proper costs, and allocating product to ensure that the customers' sales orders got filled in a timely manner Functioned as the liaison between vendor and customer, ensuring efficient product deliveryMarketing: Merchandised catalog pages, flyers, and web content/email blasts based on vendor programs and product reviews

San Francisco, Ca, Us

-Demonstrated hands on brand management strategies for the startup sports ticketing application-Wrote and published articles on Bostinno.com regarding Boston athletics and the application's function-Capitalized on interpersonal relations at Boston sporting events by networking with the consumers

Easton, Ma, Us

Wrote articles for the Community and Global Engagement section of the Stonehill Student Life Blog and for the Stonehill Marketing Team about my personal study abroad experience in Copenhagen, Denmark and other various collegiate activities

Easton, Ma, Us

-Drafted and sent email announcements to the student body regarding sport club teams-Organized and coordinated sport club rosters using Excel, Outlook, Presto Sports-Supervised and oversaw intramural sports and daily operations at the Ames sports complex-Provided a fair and professional environment for collegiate competition

Us

-Wrote news briefs and transcribed press releases for both online and print newspapers (The Patriot Ledger and The Brockton Enterprise)-Proofread and uploaded briefs and stories to the web for both online newspapers-Pitched leads and performed various text editing administrative tasks-Managed social media accounts for both newspapers

Randolph, Massachusetts, Us

-Created the company's first-ever newsletter, collaborated with department heads for content-Proofread/edited employee handbook to better suit company needs and ensure customization-Crafted and optimized the company boilerplate description for LinkedIn and other channels-Conducted a Form I-9 audit throughout the company as well as other various HR projects

-Created and maintained scheduling for employees-Responsible for supervision of swimmers and lifeguard staff-Coached eighty children ages 4-16 teaching swim technique during practices and swim meets-Created rosters, swim team lineups, event signups, team statistics, and awards-Trained in rescue skills such as CPR-AED and Lifeguarding/First Aid

-Assisted customers with requests and sports equipment purchases-Accountable for greeting customers, handling cash flow, and providing excellent customer service

Bachelor Of Arts (B.A.), English Language And Literature, General

Communication And Media Studies

Education record