Catie Mchugh Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

• Ideation and creation of brand communication tone of voice, injecting personality and pizzazz at every stage while maintaining a position of authority and accessibility for the audience. • Lead copywriter managing an offshore team, liaising with some of the world’s most prominent businesses, upcoming startups and personal development coaches.• Maintaining a rich, organically successful blog covering a range of cutting-edge business and technology topics in a highly entertaining and relatable tone.• Key focus on SEO-friendly web content, including site pages with high sales conversion rate and weekly eDMs. • All social media copy, including organic and paid advertising. Each campaign is carefully planned to achieve the biggest reach in the most cost-effective way.• Professional screenwriting and direction of brand videos, showcasing a first-to-market product with humour and flair.

Sydney, Australia

I am responsible for the creation of website content, SEO copywriting, advertising copy, remarketing, blogging, article writing and product content, liaising with multiple stakeholders on a range of deliverables.

North Sydney, Nsw

Responsible for web content generation and copywriting across six major company sites, as well as online advertising management, eDMs and ad copy for brochures and articles.

Canterbury NSWImplementation and constant development of Digital Camera Warehouse's social media channels. Twitter, Facebook and most recently Google Plus. Utilization of various tools such as Hootsuite and WildFire promotions to streamline the process and allow easy, continual monitoring and a steady flow of "opt-in" followers that convert.Implementation of video podcasting on the Digital Camera Warehouse website. This involved scripting, shooting, editing and in some cases presenting photography tips and techniques to give customers added value when choosing to shop online with us.Working consistently with the marketing manager on bi-weekly electronic mailouts, writing the copy and forming promotional campaigns. Worked closely on radio and television advertising and gained more understanding of analytical data, ROI and customer outreach.

Canterbury NSWAchieved consistently high sales while managing all customer email enquiries, responding to between seventy and one hundred enquiries per day while achieving high sales in a call centre environment. Trained extensively on current and upcoming photographic equipment to deliver the best possible advice to the customer.Successfully moved to a higher position as a result of consistent effort in this initial

in charge of staff and delegation of daily tasks upon Management illness/absenceResponsible for weekly ordering of certain products, currently part of a staff team with lowest rate of ordering error in the district

Management and ordering of all literature within the store, supervising staffHeld in charge of entire leisure department during times of Management absence, with responsibility of over $200,000 worth of stock and gaining privileged accessEmployee of the month, January 2006

Bachelor, Media

Screen Production) Journalism, screenwriting

Certificate Iv, Frontline Management