New business development lead for the Beauty segment in Matas Group. Responsible for driving the strategic business development agenda for Matas and KICKS across markets, covering expansion of new brands, categories and segments within Beauty.

Hired to establish and lead the Global Business Unit finance area. Following a re-organization, Global Business Units were established in the Marketing organization as a central part of Pandora's global corporate strategy.Established Global Business Unit finance area- Defined value proposition and key deliverables- Established new processes and ways of working- Defined KPIs, recurring reports and performance management methodology- Established cross-functional teams and forums to ensure sustainable results Strategic finance partner to CMO, Global Business Unit and Diamond Business Unit leads- Leading recurring performance management and long-term target setting- Owner of business cases and scenario analysis for new collections and commercial partnerships- Global lead on commercial collaboration compliance- Financial lead on implementation of new collection structure

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Part of Clarion SE/DK operational leadership team, as finance lead for a 2BSEK portfolio of hotels with largest impact on group results. Indirect leader for hotel finance managers.The role covered four main areas:- Operational excellence: Defined operational best practice across hotels. Identified and implemented commercial initiatives, process improvements, cost reductions and automation- Project management: Led strategic projects within and across hotel chains- Financial management: Strategic partner to CCO and chain management team in the broad finance area- Business Performance lead: Led chain targeting, forecasting and reporting processesNordic Choice Hotels (now Strawberry) is one of the largest hotel groups in the Nordic region. We base our hotel operations on three equal bottom lines: People, Planet, Profit. The company consists of three hotel chains: Clarion Hotel®, Quality Hotel™ and Comfort Hotel® – and 23 independent hotels

Led consultants and client teams in a variety of projects for some of the largest Nordic companies. Assignments span: - Global common product structure development- Process optimization and development- Digital strategy implementation- Digital capability mapping- International compliance assurance- Development of asset management strategy- Creation of competence development modelSectors I worked in were telco, banking, insurance, transportation, public sector and aviation.The years within management consulting gave me a solid consultancy toolbox and excellent people and stakeholder management skills, which I have used comprehensively in my future career.Capgemini Consulting (now Capgemini Invent) is the Global Strategy and Transformation Consulting brand of the Capgemini Group, specializing in advising and supporting organizations in transforming their business, from the development of innovative strategy through to execution, with a consistent focus on sustainable results.

Worked on a variety of projects for some of the largest Swedish companies. Assignments covered: - Product portfolio expansion- Product development- Expansion of consumer loyalty program- Corporate strategy development- Supply chain strategy developmentSectors I worked in was retail, banking and public sector.Trinovo Consulting is a management consulting firm focused on strategic business development, IT-Management and business driven implementation.

Part-time employment along studies. Sales and guidance of company products and visual merchandising.

Participated in the completion of "Nordic Investor Survey". The survey captures the essential tendencies on the asset management market, documents the market shares and competitive relations, as well as gives a picture of the investors’ views of asset managers.

Conducted a competitor analysis of the South Swedish market, with the aim of entering the region.