As founder of One For The Books, I breathe new life into heritage brands. I advise brands (10-100+ years old) in food, home, hospitality and arts/culture that find themselves stuck on marketing & growth plateaus.I take a sleeves-rolled-up approach to help my clients position their marketing strategy for their next stage of growth. We work on the biggest issues facing their marketing function where they’re stuck: growing (or auditing) teams, training & mentorship, budget overhauls, data and KPIs, conversion rate optimization, and GTM plans or brand pivots. I am based in Asheville, with a national clientele.With 18 years of experience leading full-funnel marketing strategies, I have launched over 100 campaigns that have earned millions in revenue, millions in awareness and brand equity, and tens of thousands in fan growth and subscriber growth.