Cathy Stephens Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Strategic procurement expertise for category initiatives in marketing research, advertising, consumer insights tracking, experiential event marketing, sale support centers and supplier contract compliance. Managed $7M in total contract category spend through direct contract negotiations for Master Service Agreements, Service Agreements and Statements of Work. Managed RFPs for Premium, Exhibit House and Sales Chat programs. Negotiated $658K in savings in 2019

As the Senior Shopper Marketing Merchandising manager, I was responsible for the implementation of the merchandising elements (print, premium and corrugate displays) for Coca-Cola trademark brands. Programs that I worked on included our NCAA Final Four, World Cup/Soccer, Winter and Summer Olympic Games and Share a Coke programs. I also managed the development and production of the merchandising elements that were used to launch Dunkin Donuts Iced Coffee and Coke Zero Sugar in 2017 and Diet Coke in 2018. Served as liaison with bottling system and customer teams for merchandising solutions. I managed the PowerAde Sidelines Equipment program - program that supplies PowerAde branded equipment to sports teams around the country.

Led the development of merchandising programs for Coca-Cola trademark and Powerade programs. Responsibilities included developing print, premium and merchandising elements to be used in both national and regional programs. Coordinated the coupon program for the My Coke Rewards web site, producing over $1 million worth of coupons each year.

I managed the print items for national promotions for The Coca-Cola company including promotions for Coca-Cola, Sprite, Evian and PowerAde. I executed the US Open program for our Evian sponsorship which included managing the ticket distribution across the bottling system.

Denver, Colorado, Us