Catherine L. Owens Email and Phone Number
πͺπππ§ π π¦π§ππ‘π ππ’π₯β¦ I advocate for ownership of the responsibility that comes with improving quality of life for seniors and committed to help professionals, companies, and the industry to grow.β¦ Addressing social stigmas and misconceptions associated with senior housing that impact oneβs ability to continue living with independence, dignity, and purpose.π π¬ ππ’π‘π π’π πππ‘ππ¨π¦Iβve proven myself to be an expert in:β¦ The Senior Living Decision Process β the emotions, stigmas, misconceptions, and preconceived ideas that create barriers for people navigating this type of decision. β¦ The Senior Living Decision Sales Cycle- how to effectively support seniors and their families through the decision process, allowing for a shortened sales cycle, increased productivity, and a positive, less stressful experience.β¦ Senior Living Sales Training - development, staff training, and coaching and aligning company values and services to prospect need and wants.ππ’πͺ π π£π₯π’ππ¨ππ π₯ππ¦π¨ππ§π¦I have consistently surpassed expectations in sales and operations by leveraging these strengths:β¦ A deep understanding of the prospect mindset and emotional decision process, how to support and guide in a positive way, and the role mindset plays in the sales process. β¦ Unique understanding of community operations and interdepartmental roles and how they impact overall outcomes and successes.β¦ Ability to assess strengths, weakness, opportunities, and threats quickly, to drive rapid resolution andimproved team cohesion and culture.β¦ A commanding, yet approachable and sincere presence that diffuses difficult situations, rebuilds trust and morale with team members, residents, and industry partners.πͺπππ₯π πβπ©π π πππ π ππππππ₯ππ‘ππβ¦ Iβve consistently succeeded in transforming underperforming sales cultures into positive, productive teams that have reversed lagging occupancy rates and achieved record sales and census growth. β¦ Using my background and understanding to facilitate building design and functionality, establish operational efficiency, and direct sales and marketing in a way that raises the bar and sets a community apart in the industry. β¦ Published an award winning, best-selling book and navigational guide to simplify the process of considering options for senior living.ππ’πͺ π’π§πππ₯π¦ πππ¦ππ₯πππ π π β¦ Caringβ¦ Kindβ¦ Motivatingβ¦ Compassionateβ¦ Patientβ¦ Determinedβ¦ Confidentβ¦ Strong intuitionβ¦ Able to command a room with confidenceβ¦ Collaborativeβ¦ Strives for excellenceβ¦ Articulate
Clo Consulting
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- chandalouiseoton.com
- Employees:
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OwnerClo Consulting Nov 2013 - PresentBoise, Idaho AreaSenior living consultant specializing in prospect-centered, results-driven, innovative sales techniques and methods that provide proven results in elevating team sales skills and overall occupancy results. Identify key areas of opportunity for improvement and growth and offer both short-term and long-term development solutions. Develop, train, and help implement effective practical applications and solutions to help the organization distinguish itself from the competition.ππππππ©ππ ππ‘π§π¦:β Providing informative on-site and virtual presentations for professional clients, prospects, and family members to address the difficult decision process related to moving into a senior living community.β Clarifying the decision process by facilitating difficult and necessary conversations to the benefit of the communities and the families they are serving. β Speak to industry professionals and audiences across the country about trends in the senior living industry, senior resources, the right time and best way to research senior living options and the role that adult children often play in the decision process.β Authored and published the book, Be Your Own Hero: Senior Living Decisions Simplified, a guidebook and preparatory tool for seniors and adult child caretakers to assist in making quality decisions about senior living options. Became Amazon # 1 Best Seller in categories: Elder Care, Aging Parents, Adulthood and Aging, Grandparenting. Received American Bookfest Award: Finalist for Best Book of 2021 in category: Health, Aging / 50+.
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Regional Sales And Training SpecialistThe Wolff Company May 2019 - Jun 2021Responsible for developing sales training, onboarding, policies and procedures consistent with the Revel brand and service offering, including one-on-one time with sales directors needing support. ππππππ©ππ ππ‘π§π¦:β Developed company standards and expectations for Executive Directors (ED) and sales team members, including sales meetings, lead review, time management, and hitting goals/ metrics.β Standardized onboarding expectations and process to include initial onboarding, sales skills application process, and skill-set assessment. Onboarded all new team members and EDβs.β Developed in-person sales training. Adapted to an 8-module virtual training program to align with COVID regulations. o The sales training format became the new company model and standard for company-wide training.o Developed and delivered all company training for every Revel team member and onboarding process.o Produced the most successful sales months ever for the company while navigating COVID.β Provided ongoing support and reinforcement for sales teams and EDs through site visits, weekly calls, and follow-up webinars to provide practice, accountability, and deeper dive into sales concepts delivered in the initial sales training launch.β Assisted with sales and operational support for a struggling local community (Revel Eagle) concurrent with corporate role during COVID, including hiring and onboarding a new Executive Director and 2 Sales Directors, rebuilding trust, confidence, and morale with team, residents, and families. In 90 days, 30 new move-ins to overcame the 28 COVID moveouts.β Executed quarterly mystery shops of communities and sales team members to establish a baseline and to determine where coaching opportunities were needed.β Created and fostered a positive, supportive, collaborative, and dynamic team sales culture through weekly sales huddles, and monthly sales calls to peer share, celebrate successes, and learn and practice new skills and best practices. -
Director Of SalesThe Wolff Company Aug 2018 - May 2019Eagle, Idaho, United StatesDirected sales operations during pre-lease phase of new Revel senior living community and served as advocate and resource to prospective residents and families. ππππππ©ππ ππ‘π§π¦:β Performed at a high sales level in a competitive market resulting in a strong opening in March 2019 with nearly 50 depositors.β Solidified Revel as legitimate senior living organization by becoming a highly sought-after expert by professional organizations in the community to speak about the challenges of navigating senior living care.β Connected prospective residents with Revel service offering by building trust and helping them navigate the unique challenges of making senior living related decisions.
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Vice President Of Sales And MarketingVeranda Senior Living Nov 2016 - Apr 2018Hired by a respected residential and commercial real estate company to co-manage the development and opening of the first community in its senior living portfolio. Primary responsibilities encompassed pre-lease sales, operations, hiring of staff, and assisting in building design functionality. ππππππ©ππ ππ‘π§π¦:β Ensured that careful and detailed thought and consideration were brought into every aspect of the new building to guarantee the best place for residents to live throughout all phases of aging and the best place to work for employees.β Opened the first phase, 38 assisted living apartments and 20 memory care apartments, to full capacity with a waiting list within 90 days.β Created and implemented company standards and training programs for the Sales and Marketing department.β Facilitated and maintained marketing plans that helped create community and consumer awareness along with positive and effective company branding.
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Sales And MarketingTouchmark Sep 2012 - Sep 2014Returned to Meadow Lake Village as a Retirement Counselor and Sales Associate to direct pre-sale and preparation for expansion and opening of new 48-apartment memory care community targeted to open in April 2013 and 68 new independent living apartment homes opening in September 2013.ππππππ©ππ ππ‘π§π¦:β Opened new memory care and independent living expansion at 48 homes over budgeted occupancy.β Exceeded company sales goals on an individual as well as a team level.β Achieved and maintained top-performer status for assigned location and the company nationwide. β Provided training and coaching support to sales teams, as well as those working in conjunction with the sales teams. -
Western Regional Sales TrainerTouchmark Living Centers, Inc Apr 2010 - Sep 2014United States, CanadaHelped Touchmark communities grow revenue, sales, and occupancy while creating a positive team environment and a relationship based sales culture.ππππππ©ππ ππ‘π§π¦:β Teamed with a new Executive Direct to turn around the most underperforming community in the company and turned it into one of the most functional and successful teams the company had in place.o Reset day-to-day expectations with time management, interdepartmental communications, sales meetings, lead reviews, team-building events, and milestone celebrations. o Achieved 90-day goal of 40 deposits and 30 move-ins. β Provided training and coaching to the sales teams to develop intentional plans for increasing trust and advancing prospects and families through the sales decision process.β Assisting in creating, updating, and standardizing training materials company-wide.β Developed and implemented company-wide best practices through on-site sales training, conference calls, webinars, and annual company-wide training seminars.β Worked with on-site sales teams, Executive Directors, Vice President of Operations, and Vice President of Sales collectively to establish near-term sales and occupancy goals specific to each community and for the company as a whole.
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Sales And MarketingTouchmark Sep 2007 - Aug 2010Hired to focus on leasing new 62-apartment assisted living expansion which had been open for 4 months with no move-ins. ππππππ©ππ ππ‘π§π¦:β Reached 93% occupancy first year with company. β Created community and professional awareness through a trust-building referral campaign to overcome professional partner referral sources' concerns about being a closed campus.β Assisted in restructuring Life Estate Lease model of independent cottage and lodge homes to traditional lease model due to consumer concerns during 2008 housing recession allowing for competitive and successful lease-up campaign. β Achieved and maintained top-performer status for location and the company nationwide.
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Regional Director Of Sales And MarketingSpring Creek Manor Senior Living Oct 2005 - May 2007
Frequently Asked Questions about Catherine L. Owens
What company does Catherine L. Owens work for?
Catherine L. Owens works for Clo Consulting
What is Catherine L. Owens's role at the current company?
Catherine L. Owens's current role is Driving Revenue Growth l Optimizing Sales Processes l Developing High Performing Teams.
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Catherine L. O.
Nonprofit Administration, Event Management, Operations, Production, And DesignSanta Fe, Nm
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