Marketing and Communications leader with 14+ years of experience driving impactful, multi-channel strategies across public health, education, and nonprofit sectors. I create campaigns that build brand visibility and foster engagement, specializing in digital marketing, crisis communications, and community storytelling. Skilled in platforms like HubSpot and WordPress, I’m passionate about amplifying voices and supporting mission-driven change.
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Director Of MarketingCan Do MsDenver, Co, Us -
Senior AssociateSe2 May 2021 - Jul 2024Denver, Colorado, United States -
AssociateSe2 Dec 2020 - May 2021 -
Communications & Marketing Manager9Health Fair Sep 2018 - Dec 2020Greater Denver Area· Create detailed social media strategies for partners and sponsors including Cigna, Well-Advised, MyHealth Advisor and Connect for Health Colorado· Develop and implement multi-channel strategies for new programs, such as 9Health Neighbors, 9Health atHome, 9Health Discovery Kit and Virtual 9Health Fairs· Design and distribute monthly eNewsletter to 90,000 recipients and track open and click through rates· Work with branding agencies to refresh the brand strategy· Create and manage social media content on 9Health and 9NEWS social media platforms· Design promotional material to raise awareness of events and programs including social media graphics, flyers, billboards, banners, and additional signage· Write, edit and update blog content on the 9Health Fair WordPress website· Manage and hire interns for the 2019 Communications Internship Program · Develop new strategies that increased organization website traffic by 50%· Raise awareness around new program initiatives by writing press releases and communication materials· Amplify online presence by implementing a social media strategy via Facebook, Twitter, LinkedIn, and Instagram· Manage content for WordPress website and monitor traffic with Google Analytics· Communicate value and digital KPIs to leadership by creating monthly analytic reports to develop an effective social media strategy tailored to the target audience -
Marketing RepresentativeState Farm Feb 2014 - Sep 2018Colorado Springs, Colorado Area· Composed creative and informative content for Facebook and Twitter business page· Developed leads, schedule appointments, identify customer needs, and market appropriate products and services to expand the business· Generated sales from referrals from current and new clients· Provided prompt, accurate, and friendly customer service for policyholders · Responded to inquiries regarding insurance availability, eligibility, coverage, policy changes, transfers, claim submissions, and billing clarification· Established customer relationships and work with agent to meet marketing goals -
Marketing And Event CoordinatorEcumenical Social Ministries Feb 2013 - Feb 2014Colorado Springs, Colorado Area· Prepared and monitored annual budget for office supplies and office services · Maintained and balanced petty cash account each month· Assisted and supported Volunteer Coordinator with volunteer appreciation events for 140+ volunteers· Developed press releases for mass distribution through local media outlets · Responsible for designing and distributing marketing materials for special events· Assisted in the design, preparation and mailing of the quarterly newsletters for 140+ volunteers and 200+ donors· Coordinated Faces of Poverty summer photo exhibit with eight founding churches · Prepared and distributed thank you letters to donors using the donor management tool, E-Tapestry
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Adminstrative AssistantState Farm Insurance May 2012 - Jan 2013Fayetteville, North Carolina Area· Contacted customers regarding overdue accounts, determined reason for non-payment and collected maximum amount of overdue funds from customers· Maintained accurate and detailed records about customer payment status· Answered telephones and transferred calls to appropriate staff members · Performed general clerical duties including: photocopying, faxing, mailing and filing documents
Cat Lyons, Mba Education Details
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Marketing -
Business Administration; Marketing
Frequently Asked Questions about Cat Lyons, Mba
What company does Cat Lyons, Mba work for?
Cat Lyons, Mba works for Can Do Ms
What is Cat Lyons, Mba's role at the current company?
Cat Lyons, Mba's current role is Director of Marketing.
What schools did Cat Lyons, Mba attend?
Cat Lyons, Mba attended University Of Colorado Colorado Springs, Colorado State University, Hawaii Pacific University.
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