Managing Director
CurrentResponsible for every aspect of Leod Escapes. Created the first ever "Track & Tour" vacation package so riders could experience sport touring & track riding on a MotoGP circuit.
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Cat Macleod is listed as Managing Director at Leod Escapes, based in El Sobrante, California, United States. AeroLeads shows a matched LinkedIn profile for Cat Macleod.
Cat Macleod previously worked as Producer at Blue Pill Productions and Digital Video Intensive - Producer at San Francisco State University. Cat Macleod holds Mba, Marketing, With Honors from Golden Gate University.
Motosports and Travel industry professional Entrepreneur with Degrees in Marketing, International Business, Film and a Masters in Business Administration. Broad based skill set and international perspective. It's not about what you have, its about what you do. I set the stage so the dreams of motorcycle riders dreams can come true. I love marketing puzzles.◆ Founded a Leod Escapes in 2012◆ Created the concept of "Track & Tour" vacation allowing track riders to sport tour a foreign country and then experience a professional MotoGP track◆ Conducted all logistics and led successful press launch for new motorcycle model◆ Produced multiple video ad spots and in depth product focus pieces◆ Researched, created and managed complex social media campaigns◆ Introduced 7 new consumer products from concept to production in less than a year ◆ Took a direct email campaign from making 7k a month to 70k a week in sales ◆ Built and administered ground breaking manufacturer support program for driving internet sales through large internet retailers ◆ Designed, produced, and implemented 100 square meter exhibit at international trade show in Munich ◆ Conceived and produced new ad campaigns that resulted in a proven increases in consumer awareness and demand ◆ Presented initiatives and maintained successful business relationships with Fortune 500 clients that increased profits ◆ Designed & implemented complete website facelift with powerful new features for over 3000 fitments in 2 months ◆ Wrote releases and worked press relations which increased the quality and quantity of good industry press coverage ◆ Hired, trained, retained and led teams of up to 30 people ◆ Project managed complete IT and telecommunications infrastructure upgrade that supported $18 million in sales ◆ Established links of communication across multiple departments to increase department effectiveness...fluent in “tech speak” ◆ Worked in multi-tasking startup environment where priorities change and are implemented within hours ◆ Experienced and effective presenter and guest speaker ◆ Cross Industry Experience, Motorcycle & ATV, Travel & Tourism, Fancy Food, Corporate & Municipal Security, Ad Agency ◆ Experienced with Excel, Word, Powerpoint, Photoshop, FinalCut Pro, InDesignSpecialties: Marketing communication for consumer brands, particularly ones that require disposable income. Experience in powersports, travel industry and fancy foods. I speak geek and understand the artistic as well as software design processes and of course digital video..
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San Francisco Bay Area
Responsible for every aspect of Leod Escapes. Created the first ever "Track & Tour" vacation package so riders could experience sport touring & track riding on a MotoGP circuit.
Work with midsized business and ad agencies to create compelling marketing messages. Shooting on Sony XDCAM and Final Cut Pro X workflow. Specialize in marketing pieces and powersports documentaries.
8 hours a day, 6 days a week of constant instruction and hands on experimentation to turn this marketing professional into a top notch video producer
Digital Assets, Website, Internet BusinessDevelopment, Digital Video, Sales Collateral & Event Promotion Creative, Copy writing.
Oversee the marketing of the worlds largest online retailer of powersports parts and accessories.
Magazine Production, Online Ad creation, corporate logos and branding.
Envisioned and implemented new B2B marketing strategy, trained and supervised account directors in prospecting presentations, external marcom director, event marketing director, account planner on large accounts for this media services agency. Online Department Planner and SEM market research.
Envisioned and implemented new B2B marketing strategy; trained and supervised account directors in prospecting presentations. Handled external marcom functions including event-marketing planning and execution, SEM campaign management, account planner on large accounts for this media services agency.
New product development, marketing communications plan, press relations, market segment analysis, marketing strategic planning, industry relations, promotional campaign strategy and implementation, sponsorship management, distributor relations.
Manager of Marketing Development: Customer research, business development, online media campaigns, copy writing for this international airfare supplier. IT Manager: Maintained and scaled out information technology infrastructure to support increased efficiency and capacity. Desktop deployment, IT procedures, LAN topography, server room set up and phone system. Web Producer: Developed User interface for all applications. Managed web statistics. Monitor and troubleshoot web application environment. Static website development, user group testing manager. Static website development. User group management.
Web Producer: Developed entire Internet marketing strategy for this luxury vacation wholesaler. Led team to create and maintain Internet presence. Developed supplier relationships. Responsible for every aspect of website, copy, images, code and deployment. Aid business development
Activities and Societies: I worked at the same time and graduated with honors. Good school with part time real world professors that teach.
Activities and Societies: Marketing Association, International Business Association, Gamma Delta Iota. Good undergrad school, small class.
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Cat Macleod works for Leod Escapes.
Cat Macleod is listed as Managing Director at Leod Escapes.
Cat Macleod is based in El Sobrante, California, United States while working with Leod Escapes.
Cat Macleod has worked for Leod Escapes, Blue Pill Productions, San Francisco State University, Leovince Usa, and Bikebandit.Com.
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Cat Macleod holds Mba, Marketing, With Honors from Golden Gate University.
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