Cat Matson Email and Phone Number
I help you find your voice, articulate your message and craft your stories so you can contribute, potently, to the conversations that matter to you. In your way.In particular I work with business owners, public servants and other 'corporate hippies', that is, people who want to make a positive contribution to society, but struggle with imposter syndrome, being heard or wondering if what they have to say is of value.If you😰get nervous when speaking in any public forum & choke on key messages😖lose your words when all eyes are on you😖have a tendency to ramble, talk in circles or drown your audience in all.the.things😤struggle to make yourself heard in meetings🫤fumble your way through job interviewsI can help. DM me for all the ways 😊
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Entrepreneur In ResidenceWestern Sydney UniversityBrisbane City, Qld, Au -
Chief Executive Officer & FounderImpactful Presenters Jun 2020 - PresentBrisbane, Queensland, AustraliaThe ability to speak with confidence and authority is one of THE MOST valuable professional skills you can have.But most people struggle with speaking in public. They get nervous and tongue-tied, they think aloud and ramble or they simply feel like an imposter.But speaking with confidence, authority and impact is a skill, not a talent, which means it can be learned. And teaching professionals and leaders to speak with confidence, authority and impact is exactly what I do in the online Impactful Presenters programs. -
Ceo + Lead ConsultantImpactful Projects Apr 2023 - PresentBrisbane, Queensland, AustraliaImpactful Projects provides strategic advisory and program design services to deliver tangible economic development outcomes. Specialist expertise includes:>> innovation and startup programming; >> ecosystem development; >> open innovation; >> economic development strategy development; and >> resident-centric placemaking.The work I do through Impactful Projects is informed by my time in QLD's largest local council, Brisbane, and South East QLD's fastest growing city, Ipswich. In my time at Ipswich City Council, I led the development of the Economic Development Strategy, the Community Development Strategy, COVID recovery programs for small business and the Revitalisation of Ipswich Central through community-led placemaking.As Brisbane’s chief digital officer for 6 years, I developed and led the innovation and digital capability & capacity building programs for Brisbane’s small businesses, supported the development of the city's startup ecosystem city and was instrumental in establishing The Capital, the city’s first CBD-based start up hub and coworking space.Impactful Projects creates contextually relevant programs informed by 10 years of local government experience and 20+ years of small business consulting, public speaking, facilitation and strategy expertise. Our focus is moving past the ‘theatre’ to deliver sustainable results in the local economy while showcasing the strengths of the local community.
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Manager, Economic & Community DevelopmentIpswich City Council Jul 2020 - Apr 2023Ipswich, Queensland, AustraliaManaged a Branch of approx 40 across Economic Development, Community Development and Safe City sections. Oversaw the creation of a new (strength-based) Community Development Strategy, a people-centric Economic Development Strategy, the Creative Industries Action Plan and development of the resident-led Placemaking approach to revitalising Ipswich Central. Developed contectually-relevant responses and support packages to local small businesses during Covid and led the Economic Recovery Taskforce following the 2011 floods. -
Brisbane'S Chief Digital Officer | Head Of Brisbane InnovateBrisbane Marketing Sep 2014 - Jun 2020Brisbane, AustraliaThe CDO role of Brisbane was introduced in 2012 to lead the digital transformation of the city's economy. The role strives to build capability and connectivity with Brisbane's digital and innovation ecosystems, to drive growth of high-value, future-facing industries.Small business and startup growth have been two significant focus areas of the role. Key highlights:>>> Leading the development of Digital Brisbane 2.0 - a refreshed digital strategy for the city>>> Opening The Capital, the first startup and innovation co-working space in the heart of the CBD>>> Designing, delivering and leading Brisbane Innovate, the city's open innovation program>>> Evolving the Lord Mayor's Budding Entrepreneur program to Global Entrepreneur - assisting startups and small business who are ready to scale. More than $420,000 has been awarded.>>> Growing the Digital Brisbane Power-Up for Small Business program to support close to ten thousand small business owners increase their digital skills and confidently grow their businesses -
DirectorQueensland Symphony Orchestra Sep 2016 - Jul 2019Brisbane, AustraliaQueensland Symphony Orchestra is renowned for its high quality, breath-taking performances of both classical and modern compositions that engage audiences of all musical tastes, interests and ages.As the largest performing arts company in Queensland employing 88 full-time musicians and the state’s only professional symphony orchestra, Queensland Symphony Orchestra plays a vital role in Queensland’s cultural community, giving over 157 live performances across 47 weeks each year to more than 1.6 million people. -
Panel ChairNetworx Marketers Meetings - Brisbane Oct 2010 - Dec 2015Brisbane, AustraliaAs Panel Chair I facilitate the interviews of up to 4 panelists, all respected marketing professionals, at each Networx event. With an audience of 80-120 enthusiastic and often vocal marketers, Business Managers and Owners, my role also involves fielding audience questions and ensuring the panel discussion is informative, engaging and entertaining. Research and 'learning by absorption' is a crucial skill for this gig as I often need to synthesise information 'on the fly' in order to make sense of it for the audience. Crafting interesting and integrated 'interview questions' is also part of the job.I also record short interviews with the panelists to camera for professional video marketing of the events - these can be viewed at http://www.youtube.com/user/networxbrisbane?feature=watch
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CeoHearis Apr 2013 - Sep 2014Brisbane, AustraliaA social media management platform, HEARIS has been designed specifically to overcome the challenges of managing multiple 'local' social media profiles.
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Account DirectorTwocents Jan 2012 - Apr 2013Brisbane, AustraliaWorking with TwoCents SME clients, I help craft and execute marketing strategies that *work* to acquire and keep great customers and clients.
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Business Catalyst: Consultant, Coach, Facilitator, SpeakerCatmatson.Com Mar 2011 - Feb 2012Brisbane, AustraliaWorking with savvy Business Owners and their teams I consult and coach for peak business performance. Synthesising all critical areas of business - strategy, marketing, sales, business model, finance and personal performance - I design and deliver custom programs.I also facilitate an online group-coaching program, CATapult, which delivers content via webinars and online collaboration to provide participants with the 'essential' pieces of the business jigsaw puzzle whilst learning through the narrative and experiences of fellow-participants' stories.
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Strategist - Business, Marketing & Social MediaAlito: Business Ignition Dec 2005 - Jan 2012Brisbane, AustraliaAs Owner Operator I am responsible for the Business Development of my own consulting and coaching practice, as well as the growth of my client's businesses.Consulting engagements include strategy facilitation, marketing planning and execution coaching, business performance coaching and social media strategy development and execution.In the coaching context I have worked with Business Owners in professional and quasi-professional services, retail, hospitality, make-up and beauty and trades. My coaching approach is based on 'realism' and is context-relevant not only to my client's businesses and goals but also their 'lives' - the sandbox in which they run and build their businesses.
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Partner, Business DevelopmentSkaines Reeves & Jones 2003 - 2005Hired to establish the Business Consulting and Coaching arm of the Practice I provided 'value-add' services to clients, including performance coaching, strategy facilitation and supplier matching and management. Internally I worked with the team on individual performance, personal effectiveness and practice-wide systems, procedures and culture.
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Owner, Co-FounderCatalyst Consulting Jan 2003 - Jun 2003Catalyst Consulting to effectively target the small business market for the delivery of business consulting and coaching services. Services include Strategy Development, Change Management, Business Coaching, Consulting, Business Workshops and Business Manauals.
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OwnerLife Wealth Creations May 2001 - Jan 2003Life Wealth Creations Pty Ltd is a company dedicated to empowering women in business, and in their lives. I founded it in May 2001 with a core service of Life Coaching and have since developed it to a comprehensive business and personal development company offering Life & Business Coaching, Business and Personal Development workshops and related retail products
Cat Matson Education Details
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Marketing, Entrepreneurship, Strategy
Frequently Asked Questions about Cat Matson
What company does Cat Matson work for?
Cat Matson works for Western Sydney University
What is Cat Matson's role at the current company?
Cat Matson's current role is Entrepreneur in Residence.
What schools did Cat Matson attend?
Cat Matson attended Qut (Queensland University Of Technology).
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