Catherine Mcmacken Email & Phone Number

Detroit, Mi, Us

Farmington Hills, Michigan, United States

Develop solutions to engage members and excite prospects at Michigan's fastest-growing credit union. Ideate new products to take to market and advance existing products to move beyond the basics of financial services, helping our neighbors achieve the life they desire.

Managed earned, owned and paid media for Michigan’s largest independent specialty grocer. + Built brand awareness as the primary owner of Busch’s public relations strategy and program. + Acquired new audiences by driving Busch’s digital and traditional advertising programs. + Engaged audiences and increased loyalty with communications programs including direct mail, email, text-messaging, social media, in-store signage and Busch’s seasonal publication, Fresh + Fast Magazine. + Co-managed a multi-million dollar marketing budget. Supervisory responsibility for 7 direct reports.

Developed and managed product marketing plans to drive revenue, wallet share and segment growth for consumer and commercial financial products at one of Michigan’s largest credit unions. + Winner: Mastercard “Doing Well By Doing Good” Award + Responsible for engagement and usage in credit and debit card portfolios as well as retail banking products. + Budget management for Mastercard co-op marketing funding over $500k.

Promoted to lead strategy for the institution's membership program including acquisition, engagement and retention. Working in partnership with stakeholders and vendors, I create brand- and audience-appropriate integrated marketing campaigns that lead to long-term relationship building. + Responsible for annual revenue over $7M & sales over 44k HH. + Launched behavior-driven, multi-channel communications system (email, paid advertising, direct mail and telemarketing) that resulted in measurable increases in active-member engagement and retention, as well as new member acquisition. + Direct management of $500k budget; supervisory responsibility for staff and volunteer/student interns.

Dearborn, Michigan

Led digital marketing communications: email, mobile, paid content and paid social media campaigns. Developed content and distribution strategies to meet marketing campaign objectives. + Implemented mobile-first email templates and drag-and-drop content building, saving over $80k annually in vendor support fees. + Re-aligned subscription options to increase engagement and retention. + Supervisory responsibility for Engagement Marketing Coordinator and Marketing Interns.

Livonia, Michigan

Led in-house marketing efforts for ERS as well as affiliate companies DFD, ART, and the ERS franchise network. + Developed creative strategy including brand standards and audience-centric messaging. + Managed traditional (print and direct mail) as well as digital (email and social media) channel strategy and execution. + Supervised print specialists. Note: ERS, DFD, ART and TEX have combined to form Prism Specialties in 2021.

Madison Heights, Michigan

Managed design and content creation for print (direct mail) and digital channels (website, email and social media). Led design of engagement programs for organization members.

Detroit, Michigan

Developed content for print, web and social media; wrote press releases and compiled corresponding media clips; captured and edited video; and planned events and actions, which often included writing talking points and preparing speakers.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Fine Arts (Bfa). Graduated With Honors., Photography & Graphic Design. Minor In History Of Art.

Activities and Societies: Alpha Gamma Delta