Oversee all activities related to the development and implementation of innovative brand strategies, public and media relations programs, and advertising initiatives, with a heavy emphasis on creating a first-mover advantage utilizing pioneering digital marketing tools. Collaborate with executive, departmental, and property leadership to develop annual comprehensive corporate and property marketing plans. Develop and manage against quarterly key performance indicators (KPIs), including transparent reporting. Lead and manage all performance, brand, and CRM marketing activities including, but not limited to, online, social media, and print advertising; public and media relations; content marketing; reputation marketing; artificial intelligence, and SEM. Lead, manage, and supervise the internal residential and property marketing team. Support employee-facing initiatives, enhance, develop, and implement internal communication tools to share and develop, communicate, and monitor the marketing component of the property budgets with a laser focus on return on investment (ROI). Develop and maintain brand standards, and ensure that brand positioning, messaging, voice, and aesthetics are expressed consistently and with integrity across all brand activities. Develop and implement corporate branding and marketing events/activities. Utilize data analysis to provide insights that drive effective business strategies and decisions. Maintain corporate and property digital and print collateral materials, including company and property websites. Oversee all company social media accounts and manage online reputation sources. Manage editorial calendar, writing and producing original and timely content in collaboration with staff. Support property staff in promoting and implementing resident events and activities. Work with internal teams to escalate and timely respond to resident comments/complaints and reviews.

Led a team to accelerate Community and University growth through end-to-end marketing strategy, masterful messaging, world-class sales enablement, brand differentiation, compelling campaigns, and inspiring events. Partnered closely with University, Customer Experience, Product and Corporate Marketing teams to build and execute a strategy that drove Automation Anywhere adoption and grew the Learning business. Defined the go-to-market strategy for the Community & University, with a strategic focus on the market narrative, value proposition & positioning. Provided sales teams with world-class programs and content (playbooks, cheat sheets, call scripts, presentations, adoption programs) that helped effectively sell Learning services. Worked closely with team leadership to define and nurture the Learner’s journey with Automation Anywhere, highlighting education, content, and community experiences to make them successful. Ignited the market with awareness campaigns that brought the Community & University to life, defining the most relevant and effective channels and content to achieve awareness goals.

Led the launch and investment in GoDaddy Pro for web designers, developers, small agencies and resellers. Increased brand awareness, built favorable brand equities and managed GoDaddy Pro brand channel leaders to develop a coherent GoDaddy Pro brand strategy in the US and India. Ensured consistent and high-quality execution and tests across channels and markets.

Oversee an in-house agency of creative, digital, strategy and public relations teams servicing over 350 clients nationwide. Develop and execute effective digital and traditional marketing programs to build brand awareness and drive sales. Determine asset positioning and marketing strategy. Provide ongoing analysis and recommendations based on asset performance and develop strategies to continually increase sales. Develop detailed plans for new asset launches, including sales strategy, supporting collateral, and merchandising tools. Manage 3rd party relationships including (but not limited to): search, paid social and PR. Manage the planning and execution of organic social media, SEO, email, partner and influencer marketing. Plan and develop marketing tool kits for retailers and distributors.

Lead and manage the strategy and execution behind digital, content & creative and video for 350 clients. Use web technologies to achieve business growth goals. Set digital marketing strategies using all channels including SEO, email, social, display, content, PPC and more. Analyze web traffic metrics and recommend performance enhancement solutions. Establish digital best practices. Inspire and motivate a team of 18 plus remote employees and contractors. Plan and implement digital marketing strategies focused on user acquisition, engagement and retention. Plan and oversee advertising and promotion activities including print, online, electronic and social media. Establish and maintain relationships with industry influencers and key strategic partners. Guide preparation of marketing metrics reports and presents to executive management and peers.

Responsible for developing and managing HonorHealth's marketing content across multiple platforms. I'm a digital marketing champion, managing and applying content across all digital touch points, including email, CRM, social media, the web, social sites and online review sites. Responsible for the effective utilization of digital marketing tools and campaigns plus maintenance and optimization of all content.

Brought PetSmart’s point of view, voice and tone to life in traditional media that spanned audiences, platforms, and countries. Wrote everything from commercial scripts and video concepts to magazine ads and billboards. Ensured that when PetSmart “spoke,” people were informed, entertained and, most importantly, wanted to shop. Partnered with and managed relationships with several agencies and established, maintained and standardized PetSmart’s voice. Worked cross-functionally across the organization.

Managed the production of different aspects of TV and video spots, including: writing scripts, pitching ideas to internal clients, ensuring projects adhered to budgets, developing schedules and identifying, evaluating and choosing production companies. Bridged the gap between in-house clients, a remote ad agency and an even more remote network of creative talent. Guided production companies and video editors in a way that reflected PetSmart’s business goals and strategies while maintaining the integrity of commercials. Provided on-set art direction. Worked with partners to distribute and traffic spots.

Worked with Vice President-level constituents to develop a content strategy that supported and aligned with short- and long-term marketing initiatives. Managed the development of compelling copy and brand stories that increased awareness of the PetSmart brand, engaged readers and positively impacted sales. This included writing that is not only creative and provocative but also on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience. Instilled a process and a team with a strong sense of methodology, gave clear and actionable creative feedback. Helped writers understand briefs through the lens of the business so that creative content and business strategy worked in harmony.

Directed a team of in-house and freelance writers working on multiple media, including print, web, radio and video. Worked cross-functionally to oversee the development, reviewing, editing and finalizing of creative content. Drove an effort to standardize copy and develop a process around online product descriptions. Contributed to evolving the brand voice and tone in support of strategy, product concepts and positioning.

Took complex strategies and turned them into easily-digestible copy for the Web and email. Worked cross-functionally to craft messages for all media that were on target and written in PetSmart’s voice and style. Created and enforced style guides and other compliance requirements.

Produced proposals and performed all related functions, including: analyzing Requests for Proposals, writing original copy, editing copy, managing contributions, and maintaining boilerplate. Also conducted interviews and worked closely with experts to ensure a comprehensive and compliant response.

Created all marketing material for a new product launch that exceeded sales goals. Developed content for datasheets, presentations, brochures, white papers, success stories, product descriptions, tradeshow collateral and press releases. Wrote online and print advertising. Consulted with sales team members and executive management to collect data and verify facts for the development and design of support materials and proposals.

Researched, wrote and edited promotional materials, including catalogs, advertisements, press packets, brochures and direct mail packages. Collaborated with and acted as liaison for external designers and marketing firms. Ensured that communication pieces College-wide were accurate and relayed consistent messages. Assessed written project deadlines and developed production schedules. Managed internal and external review processes for projects.

Researched, wrote and edited all marketing and public relations materials. Established and maintained relationships with the media. Compiled and maintained media databases. Acted as a liaison between authors and public relations firms.