Cato Wanders Email & Phone Number

Amsterdam, Noord-Holland, Nederland

Amsterdam, Noord-Holland, Nederland

Hoofddorp, Noord-Holland, Nederland

As Product Brand Manager for Vichy I was part of a multidisciplinary BENELUX marketing team and within it the expert when it comes to consumer insights. Responsible for the upper funnel strategy of the brand together with the Brand Business Lead. Starting from defining & sizing launches relevant to the BNLX market, to planning the media campaigns (TVC, social, search), events and medical detailing/communication strategy. Also responsible for the budget, making sure to grow the brand’s market share and enhancing the brand equity.The responsibilities consist of:- Owning and driving category consumer insights (social listening, studies, etc.);- Observing and analyzing competitor behavior and market trends;- Tracking brand performance in sell-in & out to make the right strategic choices;- Guarding of the product/axe and brand expression on-&off-line: warding for consistency in all touchpoints: artworks, claim validation, model rights, etc.- Managing the brands portfolio; product vision, strategy, and growth plan;- Analyzing proposed launches by DMI team + defining launch sizing, pricing, calendar;- Revenue Growth Management topics to define right pricing strategy and launches.- Ensuring a strong marketing plan with a 360 approach to brand expression and execution across channels on- & offline, expressing our medical equity;- Rolling out the right tailor-made media strategy; to reach consumers on the right touchpoint;- Driving medical strategy on our product ranges in close collaboration with the medical team;

Hoofddorp, Noord-Holland, Nederland

As Product Brand Manager for Vichy I was part of a multidisciplinary marketing team in the Netherlands and within it the expert when it comes to consumer insights. Responsible for the upper funnel strategy of the brand together with the Brand Business Lead. Starting from defining & sizing launches relevant to the BNLX market, to planning the media campaigns (TVC, social, search), events and medical detailing/communication strategy. Also responsible for the budget, making sure to grow the brand’s market share and enhancing the brand equity.The responsibilities consist of:- Owning and driving category consumer insights (social listening, studies, etc.);- Observing and analyzing competitor behavior and market trends;- Tracking brand performance in sell-in & out to make the right strategic choices;- Guarding of the product/axe and brand expression on-&off-line: warding for consistency in all touchpoints: artworks, claim validation, model rights, etc.- Managing the brands portfolio; product vision, strategy, and growth plan;- Analyzing proposed launches by DMI team + defining launch sizing, pricing, calendar;- Revenue Growth Management topics to define right pricing strategy and launches.- Ensuring a strong marketing plan with a 360 approach to brand expression and execution across channels on- & offline, expressing our medical equity;- Rolling out the right tailor-made media strategy; to reach consumers on the right touchpoint;- Driving medical strategy on our product ranges in close collaboration with the medical team;

Hoofddorp, Noord-Holland, Nederland

As the Category Manager for the LDB division I was responsible for optimizing product categories for both Vichy and La Roche-Posay, acting as an intermediate between Marketing, Sales and Retail. Responsibilities included:- Building a long-term strategy (both internally as well as externally) to create the optimal category development based on analyses, trends, and consumer research.- Monitoring market developments (what are the new trends, how do the different retailers present and distinguish themselves, how do the categories develop, etc.- Analyzing promotional activities of L’Oréal and our competitors.- Optimizing merchandising through display education and layout.- Developing a joint business plan for our most loyal customers.

Hoofddorp, Provincie Noord-Holland, Nederland

Hoofddorp

Amsterdam En Omgeving, Nederland

Amsterdam

Haarlem

Master'S Degree, Communicatiewetenschap

Corporate communication and Marketing

Bachelor, Communicatiewetenschap

Vwo, E & M