- Managing Director of Ten Letter PR, Ten Letter Radio, Ten Letter Records- An active and passionate advocate of the British Black Music scene with 15 years experience- Over 10 years experience running and heading independent labels. Leading, strategising and delivering campaigns.- Spearheading the creation and delivery of tailored PR and marketing campaigns for music releases - building strategies, directing a team and implementing and creating authentic and unique media campaigns.- Works with artists, labels and management teams to identify key strategies, goals and angles to help build brands, awareness and interaction- Producing detailed budget overviews and effective budget spend across allocated time frames- Developing relationships with media contacts, partners, artist teams and key industry figures to secure support for artists campaigns- Producing detailed reports and forecasts of campaigns for artist teams and future reference- Raising the creative bar on marketing strategy and defining and implementing unique strategy across campaigns.- Analysing data from campaign results to refine strategy and action for future projects.- Researching key targets, strategies and relevant partners for individual campaigns

My job responsibilities are to coordinate the label’s releases, promotions and identify partnership opportunities. Artist development, A&R & brand management.- Creating release schedules and campaigns.- Organising label distribution to ensure full campaigns are effectively managed and time scales and release dates are appropriate to specific release. - Dealing with PRS licensing liaison and internal label co-ordination.- Directing in-house and external production teams to create advertising for new releases – including the signing off of artwork, adverts and release dates.- Liaising with artists and artist managers to further develop artists and to identify future releases as well as ensuring consistency and approval at each stage of release.- Identifying new artist signings via the internet/Channel AKA/TV & Radio.- Identifying the correct teams and putting them in place to ensure maximum response to the specific release – TV, Radio & online pluggers.- Identifying media & PR opportunities and maximising public and industry attention at every opportunity.- Providing post campaign analysis and reporting to increase future campaign performance.

Delivery of music output in line with the stations strategy and increase overall viewership whilst ensuring the station is at the forefront of UK Urban music.- Overseeing the day-to-day smooth execution of music to air.- Approaching/working with artists directly to ensure exclusive content is received and that AKA is premiering videos prior to other stations helping to ensure the station is at the forefront of UK music.- Daily direction of editing and production teams within Mushroom TV to ensure playlist content is added quickly and efficiently. - Scheduling the music for daytime programming- Reviewing music videos in line with the OFCOM code and instruction of any editing required prior to broadcast.- Working with the production teams to come up with innovative music programme formats, content and features.- Initiating, developing and maintaining relationships with the music and TV industry. - Conducting & commissioning audience research..- Keeping up to date and sourcing the latest contemporary music including news and developments in the wider music industry. - Making editorial judgments on all mainstream music output.- Managing the playlist including decision making and its implementation.- Undertaking regular consultation with the music industry.- Marketing of the AKA brand including compiling brand music compilations to release with sister record company 360 Records LTD.- Sourcing programme content and up-coming presenters from the underground and internet.- Identify live event opportunities and confirm line-up of artists to be included.- Directing the production team to create in-house advertising to ensure the audience is constantly informed and updated with brand and music information.