Catrina Davidson, Maml,Msim Email & Phone Number

Birmingham, Al, Us

Hoover, Alabama, Us

• Manage schedules, organize office functions, and oversee daily operations of office.• Hire, train, and on-board new employees• Develop efficiency-enhancing workflow/process improvements that made it possible to accommodate increasing responsibilities necessitated by staff reductions.• Trusted assistant to CEO and earned a reputation for producing high-quality work.• Provide logistical support for programs, speaking engagements, meetings and events, including room reservations and agenda preparation.• Verify, monitor, and negotiate contracts with vendors.• Manage credentialing process for therapists to ensure applications, CAQH, and credentialing approvals are up to date.• Monitor suppliers to ensure efficient and effective service is provided within company budget limits.• Prepare and run financial, demographic, and compliance reports.

•Craft short and long-term brand strategies that identify product/service holes, new markets, and messaging strategies.•Provide direction, guidance and development to clients to maximize their contribution to results•Conduct policy review, development, and implementation.•Coach business owners in various areas such as customer service, dispute resolution, communication, team building, and collaboration.•Provide clients with design options, graphic installation, window graphics and installation, and vehicle wrap installation.•Create market and customer-specific marketing solutions for individual clients.•Consult with clients when developing long-term goals for business, financial, and personal success.•Prepare contracts, invoices, and quotes.•Assist and coach small business owners with business development and startup.•Collect and analyze data on individual clients using data, reports, activity level, and sales activity.•Guide clients to create goals, action plans, business plans, budgets, branding, recruiting, and retention plans; to measure and track their results, and to improve their effectiveness and efficiency.•Incorporate a combination of observation and profiling techniques to teach clients to focus on their strengths while overcoming weaknesses.•Spearhead visual identity including brand positioning, promotions, and digital marketing for different companies.•Develop creative advertising content for various media, including catalogs, menus, business cards, flyers, posters, and t-shirts while ensuring maximum brand awareness of target audience/market.•Develop graphics and layouts for product/service illustrations, logos, and websites mirroring company brand style.

-Managed appointment schedules, calendars, and travel arrangements, adapting to rapid changes and tight timelines.-Prepared, coordinated, managed, and presented Zoom webinars.-Led, organized, and executed projects, including professional presentations and booklets.-Conducted research for presentations and designed visual aids.-Prepared a monthly Licensure Report and authored the Anti-Drug Program handbook.-Provided support for the monthly Expenditure Report, managing credit card statements and receipts.-Built strong client relationships and initiated new customer service accounts

Winter Park, Fl, Us

-Collaborated with both internal and external sources to strategize social media content.-Oversee daily management of social media content on LinkedIn, Twitter, Google+, Facebook, & Instagram.-Optimized social media impact and engagement activities via Google Analytics and Hootsuite.-Excellent understanding of Internet and social media channels.-Published related content via top social media channels via Hootsuite.-Monitored conversations on social media properties and measure the success of activities to compile reports.-Identified opportunities on different social media sites for engagement and online events.-Grew Facebook likes by 84% with 90-day campaign.-Grew Twitter followers by 200% with 90-day campaign.-Grew Instagram followers by 521% with 90-day campaign.

Oviedo, Fl, Us

-Analyzed data and prepared reports regarding trends, engagement, social mentions, reach, sentiment, and success or failure of social media campaigns.-Assisted and worked on Archetypes for Artist.-Provided input for creative process and branding.

I assist clients with career transition, life coaching, passion discovery, etiquette coaching, and women’s empowerment. Together, we can help create the life that you always dreamed of. A life filled with passion and happiness. You create the future you desire.•Wide knowledge of methodology and philosophy of the life skills.•Successfully partner with clients, assisting them through major life transitions.

Philadelphia, Pa, Us

Recruited, managed, trained, and mentored diverse staff in patient transportation, call center, and switchboard. Planned and executed all aspects of Hospitality Services events. Charged with financial management, budget preparation, and financial reporting.-Specialized in startups for Central Transport and Call Center.-Specialized in turning around Central Transport accounts that were in jeopardy of getting contract terminated.-Participated in group to put together service audit for Central Transport for national accounts.-Trained new managers coming into Aramark for Central Transport and Call Center.-Specialized in employee retention.-Served on grievance committee for St. Vincent's Hospital.-Designed and executed employee training and policies.-Created new customer focused programs to increase efficiency and customer service.-Employee Development-Responsible for Aramark billing, financials, capital, and research.-Member of Discharge Committee-Member of Inpatient Action Team-Speaker Service Excellence Presentation-Member of Service Excellence Committee-Managed and updated policies for Switchboard-Cross-Trained employees and was the only department in hospitality services to have successful multi-skilled workers.-Managed shuttle services, clinic routes, emergency transportation plan, and inclement weather plan for hospital fleet.-Created a closed loop customer experience in Call Center.-Reduced equipment delays in Central Transportation by 96% which exceeded Aramark standards.-Successfully reduced transport and wait time, increased customer satisfaction, and streamlined sanitation process of bed transports. Reduced wait time from 4 hours to 18 minutes in 1 month.-Consistently stayed under budget for hospitals and Aramark.-Department performance consistently exceeded Aramark benchmark by staying at 90% or above.-Comprehensive database management using ISISPro. Database Administrator for 11 years.

Birmingham, Alabama, Us

-Developed exceptional ability to recruit, manages, train and motivate multi-talented, multi-cultural personnel.-Database Administrator for ISIS Pro Software.-Developed clear departmental quality and service standards.-Ensured hospital and departmental policies and procedures are followed.-Collaborated with associates to set individual and departmental goals.-Promoted and provided continuous education and training to associates.-Disciplined associates according to policy and provide action plans to ensure positive performance.-Assisted in creation, start up, and implementation of “At Your Service” Call Center.-Prepared classes, educational materials, job descriptions, & key competencies for Hospitality Services.-Produced and created charts, benchmarks, databases, and dashboards for Nursing, Administration, Service Excellence, Executive Committee, and mentoring tools for associates.-Financial Management, Budget Preparation, and Financial Reporting -Researched, developed, and coordinated events.-Managed the department events, schedule staff, prepare budgets, and disseminate advertising.-Investigate and responded to concerns of staff, patients, and family members for service recovery.-Built strong client relationships-Responsible for startup of new customer service and patient transport accounts for Alabama/Mississippi district-Provided consultation and evaluations of existing accounts.

Philadelphia, Pa, Us

-Utilized outstanding customer service skills to provide assistance to peers, patients, customers, and families. -Personal assistant to General Manager.

Maml, Management Leadership

Master Of Education - Med, Educational/Instructional Media Design

Master Of Science (M.S.), Internet Marketing

Bachelor'S Degree, Business Management-Hospitality Management

High School Diploma, Advanced Diploma