Catrine Charron Email & Phone Number

San Francisco Bay Area

Entrepreneur who built a business from the ground-up by hiring & leading a strong network/team of people with expertise across all marketing disciplinesExecutive problem solver who advanced market positions for clients with experience, competence, and passion for driving change while promoting equalityLed strategy, design, and execution of a wide spectrum of growth strategies including: Geographic Expansion, Channel Development, & New Product Introduction Focused on digital business transformation bringing value proposition to decision makers, leveraging customer-generated data and AI, and engaging influencers to become advocatesAchieved measurable results through technical knowledge, relationships, experience, and operating expertise Some highlights:- Customer acquisition & retention across multiple channels- Communications: community, events, analyst relations- Marketing automation, analytics, and mobile intelligence- Go-to-market strategies and execution- Brand: creative and presence awareness- Talents to expand and complement your marketing team- Digital strategies & program execution- Vertical industries market expansion- Partner marketing- Seller enablement- Referral marketing

Led Enterprise and Channel Marketing achieving unprecedented results in end user demand generation and channel recruitment. launched creative recruitment campaign based on Pride, Fear, and Greed and a compelling reseller program resulting in 8,000 leads (5.75% response rate) and a significant increase of the two-tier distribution channel. Highly successful channel programs led to an impressive partner loyalty, renewal rates, and jump in revenue.

First marketing hire for Pacific Asia, Latin America, and Canada territories. Pioneered marketing programs for distributors in these global regions leveraging limited resources. Increased revenue by double digits over a two-year period, published the company’s first ISV catalog for international applications running CT Operating System.

Mba

Activities and Societies: President MBA AssociationOutstanding MBA Student of the year award Hall of Fame - ISU College of Business 2019

Bachelor Of Science, Commerce (Marketing, Intl Business)

Activities and Societies: President AIESEC