Catrinel Bartolomeu Email & Phone Number

New York, United States

Teaneck, New Jersey, US

I've been working with a core team to rebuild and transform our thought-leadership function. Our business-driven content strategy has been instrumental in starting to position Cognizant as a strategic partner and market leader with insightful perspectives. We have thoroughly modernized the content creation process, from ideation to publication, across our.

Santa Clara, California, US

Santa Clara, California, US

• Oversee all marketing activities with an emphasis on content marketing and digital marketing
• Create strategic integrated marketing plans to ensure successful product launches, and continual client acquisition
• Design and implement content strategies that provide clients and fans with resources and material they can learn and grow from
• Responsible for filling nation-wide public workshops, selling e-courses, and delivering revenue
• Define and ensure the consistency of brand tone, voice, and feel across all channels
• Supervise and direct email and social media marketing, digital advertising, and marketing automation, SEO/ SEM, and all other demand gen efforts

Santa Clara, California, US

• Led all content and digital marketing efforts
• Created, sold-in, and led the execution of a content strategy
• Established on-brand editorial practices and voices for all original channels
• Led a creative team to launch a new website
• Spearheaded email marketing program to increased workshop registrations by 50%
• Managed a team of freelance writers and designers to publish articles on our blog and in major publications

New York City, New York, US

• Grew monthly traffic from 0 to 10,000 unique visitors in six months
• Grew monthly inbound leads from 0 to 500 inbound leads in six months
• Developed and executed content strategy
• Managed and edited team of 3-5 writers and published 3-4 times a week
• Designed and hosted 200-guest monthly marketing events
• Conceived and created eBooks, drip marketing campaigns, newsletters

• Journalist and content marketing consultant for international brands and publications
• Mother NY (2015): Produced, recruited, and wrote scripts for racy Calvin Klein Jeans campaign
• The Accountability Project (2014-2015): reported an investigative article on New York’s failed anti-corruption commission
• VICE media (2014): Architected workflows and process for 50+ person team in digital branded content production

Manchester, GB

• Non-conformist account leader specializing in content creation and digital innovation. Cessna, Biogen, Bapineuzumab
• Won account and grew it from $200K in 2012 to over $1M in 2013
• Sold and executed content audit, content strategy, creation, and management plan
• Led content development for Attaché, a lightly-branded iPad magazine
• Produced video shoots for web, mobile, and experiential media
• Spearheaded Citation Virtual Experience: Lynx’s first ever gesture-based interactive experience developed with Flash & Xbox Kinect

New York, NY, US

• Account Supervisor, Bapineuzumab a first-in-class, disease-modifying Alzheimer’s drug pending Phase 3 approval. We worked on service planning, brand development, and corporate branding to establish a foundation for the.
• Headed message development, brand development, and corporate branding to establish a foundation for the successful commercialization
• Managed creative and development teams to deliver content, strategies, creative, and internal communications plan
• Delivered a global digital strategy which included social media, content strategy and syndication, mobile, and community building
• Developed a digital content editing & management system, which contained disease state, clinical and branded messages with varying levels of permissions Multi-Channel StrategistAs the go-to "digital expert," I advised.
• Led workshops, presentations and tactical ideation sessions for internal and client teams to better understand how to apply digital tools to their brand.

New York, NY, US

• Recruited as a freelance Quality Assurance analyst, this job quickly turned into that of an operations manager, helping to manage a team of 10 developers, 9 project managers and 3 QA analysts. There was enormous.
• Created statements of work, timelines, estimates, budgets, status reports, for ten major brands.
• Managed interactive producers, project managers, developers and analysts
• Managed client relationship with Pfizer’s Digital Operations team for ten brands
• Documented standards for all digital projects including websites, banners, kiosks, mobile and email campaigns websites, touch-screen tablet PC presentation and I-pad games and e-detailsContent Strategy and UX
• Drove strategic insights in the development of CUE, particularly concerning the quantity and organization of content.

Freelance journalism and reporter:Pitched and wrote feature length and short articles about science, technology, art, relationships and current events for clients publications including: ★ Seed Magazine ★ New York Magazine ★ Esquire ★ Voice ★ Tokion Magazine ★ BlackBook ★ ★ Men's Health ★ Glamour ★ Time Out New York ★ Maxim ★ FHM ★ Spinner.com ★LemonDrop ★.

• Ligne Roset DC hired me to launch and manage their web presence. This included defining initial strategy and conceiving and developing a site that aligned with business's goals. Once the discovery and definition phases.
• Hired team, led concepting, design, and development
• Executed content audit, developed content strategy, and maintenance plan
• Produced photo and video shoots to create content reusable across multiple channels

• For my first real job, I was hired as a fact-checker, but soon realized the job demanded more. Because only one person had the job before me, there was no process. So I developed it.
• Created and implemented fact checking process by systemizing procedures, coordinating editors, freelancers, lawyers, specialists and publicists
• Contributed to daily production meetings and monthly ideas meetings

New York, New York, US

• Wayne Barrett, a veteran investigative reporter at the Voice, always had a team of interns conducting real, primary source interviews and contributing to reporting and writing. The hours were long, the work was.
• Interview and developed investigative relationships with lobbyists, lawyers and politicians
• Identified and analyzed lobbying and contribution disclosures from the Federal Election Commission and the U.S. Senate

US

• After my adventure abroad, I was eager to head to midtown and go to work every day. I’d missed the internship application window, so I went to visit a former classmate who worked at Esquire at the time. I was a big fan.
• Researched, wrote and edited front-of-the-book section
• Research assistant Answer Fella section with AJ Jacobs

• Fresh out of college, I had a pocket full of money from a 4-year bartending job and mercifully, a deferment on my loans. I was convinced I’d be a writer, but I wasn’t ready to dive straight into the New York media.
• Designed menu to correspond with pricing strategy
• Acquired food service licenses in an ultra-chaotic, bureaucratic, post-communist country
• Established relationships with international vendors including Coca-Cola
• Expanded to cater lunch for 80 additional employees at a nutritional supplement packaging plant