I empower brands to uncover the hidden truths about what their customers really feel, to guide informed and context-based decisions that align with their values and customers. As the Founder of the Thick Data Co and with over 15 years of experience in CX, consumer insights, and human behaviour I've helped small and large brands across various industries and sectors make better decisions.That seems broad - let's get specific. My zone of expertise is in using in-depth interviews to get to the authentic truth of why people do what they do.My mission is to make the world a more inclusive place, one interview at a time. I prioritize inclusion, accessibility, and diversity throughout the research process, and empower brands to solve problems for more than just the loud majority. I am also a passionate advocate and mentor for younger researchers, and a speaker and panelist on topics in qualitative insights. I hold three Coursera certificates in strategic management, strategy formulation, and strategy implementation.