Catriona Collier Email & Phone Number

London & Manchester

I head up Flare Insight - a marketing research company focused on professional services.Law and accountancy firms use our insights as the basis to make strategic decisions, win business, raise brand profile and heighten their sector positioning. Flare Insight have a strong track record in delivering succinct and actionable business research in a range of contexts. Recent projects include company and industry profiling; advising firms on brand reorientation and campaign ideas; business planning assistance; and writing and designing thought leadership.

London & Manchester

Strategic research lead for the firm (now BCLP), as well as CRM database team manager. Projects included: • Growing key account revenues using insight as a catalyst for cross selling• Putting the client at the heart of firmwide strategy using insights generated from client feedback• Coordinating and writing thought leadership projects

London

Firmwide research support including: • Lead analyst for the firm's global infrastructure group• Providing insight for high value pitches• Prioritising sales lists for partners and identifying hot leads and quick wins

London

Established the marketing research function within Baker Tilly. Responsible for several high profile thought leadership pieces including a regular survey of Finance Director strategy as the 2008 financial crisis took hold. The piece was discussed by broadsheet newspapers, and the Monetary Policy Committee as evidence of declining business confidence.

London

Lead analyst for the 2012 Olympics, identifying opportunities for the firm to act. Part of the firmwide Business Analysis team, fulfilling requests for company and industry profiles.

Manchester

Writing SWOT analyses, industry forecasts and investor reports for external buyers.

Professional Diploma, Professional Services Marketing

2:1, Geography