Catriona Mcilwraith Email and Phone Number
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Strategic communicator and self-starter with a track record of driving digital transformation and innovation. I specialize in developing and executing executive-level presentations, strategic roadmaps, and content that fuels business growth. With expertise in cross-functional collaboration, AI technology adoption, and KPI-driven decision-making, I create impactful strategies that resonate at all levels of leadership. Passionate about leveraging insights and emerging trends to create meaningful connections and elevate brand presence.
Capital Group
View- Website:
- thecapitalgroup.com
- Employees:
- 7268
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AssociateCapital Group Mar 2024 - PresentLos Angeles, California, United States -
Communications And Strategy Associate, Global MarketingGoldman Sachs Oct 2021 - Mar 2024New York, New York, United States -
Communications ConsultantC.A.M. Consulting Jan 2019 - Oct 2021San Francisco, CaAs a Communications Consultant, I provided invaluable support to Bay Area businesses, aiding them in reaching their audiences on a consistent basis via various communication and marketing channels. One notable achievement involved revitalizing a struggling business where I orchestrated a targeted email marketing campaign for over 2,000 users. By implementing resonant mass emails and monthly e-blasts, I successfully encouraged increased website traffic and elevated click-through rates.Additionally, I engineered social media success for clients by consistently boosting their following by 10-30%. This was achieved through the implementation of data-driven strategies and the creation of appealing content. I was vital in producing compelling content across various communication channels, including email campaigns and social media, which contributed to broader audience participation and a positive brand perception.To enhance communication and collaboration within teams, I implemented tools such as Airtable and Slack. This facilitated a seamless project management environment, enabling effective tracking of key priorities. Leveraging platforms like MailChimp and Constant Contact, I created and edited enticing direct mail copy, stimulating recipient interest and significantly increasing response rates. My efforts as a Communications Consultant underscored my ability to drive tangible results and foster effective communication strategies for businesses in the Bay Area.
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Public Relations And Social Media ConsultantSonoma Syrup Co. Jan 2015 - Oct 2021Sonoma, CaAt Sonoma Syrup, I proudly pioneered business expansion strategies and served as a dedicated brand ambassador to establish a global presence as the Public Relations and Social Media Consultant. Advocating for global brand representation, I drove increased awareness, leads, and sales by representing the company at major tradeshows. Additionally, I contributed significantly to the company's growth by overseeing the revamp of its website design, thereby enhancing online performance.Creativity and strategic thinking were at the forefront of my efforts as I leveraged major holidays and special occasions, such as National Pancake Day, to promote baking extracts, simple syrups, and overall brand awareness. Through the creation of magnetic content, enticing recipes, and effective social media strategies, I successfully contributed to the brand's presence and engagement.Steering social media campaigns, I synthesized persuasive content that propelled brand growth and fostered a meaningful connection with the audience. My time at Sonoma Syrup was characterized by a commitment to excellence in communication, strategic brand representation, and a dedication to fostering global awareness and growth for the brand. -
AmbassadorSonoma Syrup Co. Jan 2012 - Jan 2016Sonoma, CaSonoma Syrup Representative at Fancy Food Shows in Washington DC, New York, San Francisco, and Dubai, including set up and break down of the company booth at trade shows.Established sales channels through retail distributors, promoted new products, and executed seasonal campaign roll outs. -
Marketing And Public Relations ConsultantFicomm Partners Feb 2021 - Jun 2021During my tenure as a Public Relations and Marketing Consultant at FiComm Partners, I honed my financial services skills and elevated brand visibility through meticulous crafting and optimization of articles and detailed content for targeted outlets. This effort resulted in compelling blogs and an amplified audience response. I propelled brand visibility by strategically placing media and shaping executive narratives.One of my key accomplishments involved the creation of influential press releases that not only ignited public interest but also spurred anticipation for critical announcements. Engaging in a comprehensive writing role focused on financial services, I established a robust foundation for professional growth and delivered influential contributions to the sector. I catapulted client visibility through a targeted PR campaign and active liaison with reporters, securing notable features in prestigious publications such as Forbes and RA Bizz. My efforts at FiComm Partners signaled my commitment to driving impactful communication strategies and achieving tangible results in the financial services landscape. -
Publicity InternLucasfilm May 2019 - Aug 2019San Francisco, CaAs a Publicity Intern, I played a crucial role in maintaining brand awareness through thorough media monitoring and strategic communication audits. One of my notable accomplishments during this period was the successful supercharging of Lucasfilm Animation's Instagram presence. Within two months, I managed to amass an impressive 60,000 followers for the Executive Producer and Supervising Director. This achievement underscored my adeptness in social media management and my ability to engage audiences effectively.In addition to my digital efforts, I actively contributed to coordinating various aspects of the production process. Specifically, I organized shoot days, interviews, and location scouting for the Star Wars: Galaxy's Edge Freeform Special. Through meticulous planning and execution, I ensured seamless coordination of these activities, making a meaningful contribution to the program's overall success. My experience as a Publicity Intern allowed me to participate in both online and offline aspects of publicity actively, showcasing my dedication to fostering brand visibility and contributing to successful media productions. -
Public Relations InternPeppercomm May 2018 - Jul 2018San Francisco, CaDuring my tenure as a Public Relations Intern at Peppercomm, I crafted engaging content that resonated with existing and potential clientele. This involved not only the development of impactful communications but also providing comprehensive and up-to-date insights into industry trends and media activities, highlighting my commitment to delivering actionable intelligence. Additionally, I took the lead in coordinating publicity campaigns for a diverse clientele across various industries. This hands-on experience allowed me to contribute to Peppercomm's strategic communication initiatives actively, demonstrating my adaptability and versatility in navigating the dynamic landscape of public relations. -
Research AnalystAnnenberg Inclusion Initiative Jan 2017 - Aug 2017Greater Los Angeles AreaCollaborating closely with Dr. Stacy L. Smith, the Director of the Annenberg Inclusion Initiative, I spearheaded the social media campaign for the July 2017 report. This campaign aimed to amplify research findings concerning diversity and gender portrayals in popular TV shows and films.As part of my responsibilities, I conducted an in-depth examination of diversity and gender portrayals in popular TV shows and films. This involved contributing to the creation of two significant reports: "Inequality in 900 Popular Films (2007-2016)" and "Seniors on the Small Screen: Aging in TV Content." Through this work, I actively contributed to the initiative's mission of promoting inclusivity and understanding the representation of various demographics in the media landscape. -
Marketing AssistantSmart Tech Challenges Foundation Feb 2016 - Aug 2016San Francisco Bay AreaAs the Marketing Assistant at Smart Tech Challenges Foundation, I provided crucial support to the STCF President, actively contributing to streamlined operations and enhancing organizational efficiency. My responsibilities included conducting research, organizing extensive datasets, and crafting high-quality blog posts and press releases to communicate the foundation's initiatives effectively.Furthermore, I played a pivotal role in generating insightful material, curating relevant articles, and managing the foundation's social media presence. Under the guidance of the STCF President, I championed online interaction and bolstered brand visibility. One of my significant contributions involved facilitating the San Francisco Smart Gun Symposium, where I orchestrated the gathering of critical figures in the movement. This experience allowed me to actively contribute to the foundation's mission and demonstrate my commitment to advancing technology solutions for societal challenges.
Catriona Mcilwraith Skills
Catriona Mcilwraith Education Details
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Communication Management -
Communications
Frequently Asked Questions about Catriona Mcilwraith
What company does Catriona Mcilwraith work for?
Catriona Mcilwraith works for Capital Group
What is Catriona Mcilwraith's role at the current company?
Catriona Mcilwraith's current role is Strategic Communicator | Digital Transformation & Growth Specialist | Driving Innovation Through Data-Driven Marketing.
What is Catriona Mcilwraith's email address?
Catriona Mcilwraith's email address is ca****@****fdn.com
What schools did Catriona Mcilwraith attend?
Catriona Mcilwraith attended University Of Southern California, University Of Southern California.
What skills is Catriona Mcilwraith known for?
Catriona Mcilwraith has skills like Marketing, Editing, Time Management, Project Management, Sales, Trade Shows, Public Relations, Powerpoint, Organization, Competitive Analysis, Trade Show Representation, Event Planning.
Who are Catriona Mcilwraith's colleagues?
Catriona Mcilwraith's colleagues are Saniya Syed, Lee Yangbei, Lauren Lundy, Lorenzo Smith Ii, Nicholle Hart, Feargus Macfhionnlaoich, Arielle Mandell, Mba, Capm.
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