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Defined positioning, messaging, and go-to-market strategies. Developed a deep understanding of our vacation rental and conventional lodging products, customer base, and competitive landscape. Worked closely with product managers, operation leads, legal & tax teams, marketing managers & designers globally to develop and execute integrated marketing plans for feature and product launches.

Rides Program Manager - LATAM Focused on effective stakeholder management strategies and improving operational efficiency in a quickly centralizing Uber.Web Content Lead - LATAMJoined Uber's LATAM team in early stages of developing Marketing Department to help lead our digital organic content strategy for web, blog, and social. Led an amazing group of web, UX, content, SEO, and social managers.Global Growth Marketing Manager - Digital & WebWorked with the uber.com and SEO teams to build, launch, and operationalize an internal CMS tool "Chameleon" that allowed us to improve the rider / driver experience, mitigating security risks and increasing web conversion. Collaborated with 100+ internal stakeholders around the world to research needs, map out roadmap, make improvements, and onboard them onto our new tool. Also worked on our global Facebook + Instagram paid advertising channels.Senior Marketing Manager - Southwest MarketPromoted to People manager for a team of 20 Marketing Managers. Our team comprised social media, community support, marketing analytics, and partnerships managers.Community Manager - Los AngelesHelped launch Uber in Los Angeles. As the Community Manager on an early launch team of 3, I was responsible for a variety of roles, including social media, producing and executing our editorial calendar; community support manager, responsible for our SLAs both via Zendesk and social handles; and managing our marketing and media partnerships for both inbound and outbound.