Created, pitched, and executed multi-channel social media content strategies that built brand awareness, increased engagement, and inspired audiences to act and respond.Edit a broad range of content for Instagram and Twitter, including newsletters, video scripts, social media posts, and photo captions.Collaborate with marketing and production teams to develop top-quality, engaging content and storytelling that enhanced the brand’s voice and vision.Manage photography and video for social media, including documenting content days, events, and interviews to showcase the authenticity of the brand and clients served

Capturing memories of those who are leading lights of impact and influence. Produce, capture, and edit various campaigns specializing in photography and videography content.Create photography and videography campaigns to improve marketing strategies, visual storytelling, and client resources. Clients include but are not limited to; Rosecrans Ventures, SPGBK, Spelman College, Microsoft, Cultural Wireless, Trap Music Museum, UNCF, The Association for Women in Communications, Black Radiance Beauty, Zumble, and more

Project manager for the West coast territory, recruitment and selection of all incoming first-year and non-traditional studentsAssist in multi-targeted recruitment strategy which has led to and 80% increase in applications in a four-year period.Establish and maintain university partnerships with key stakeholders, vendors, clients and internal teamsAssist in content creation for social media engagement campaigns; ideation, design and copyManage Instagram campaigns by collaborating with Social Media Manager to shape the content calendar, schedule posts, compile engagement metrics and identify ways to optimize resultsDevelop and pitch presentations to engage prospective students, faculty and staffServe as liaison to academic programs for the purpose of promoting applications and counseling students regarding fit to the college.Train and on board new staff to current policies, procedures, office environment, and effective counseling techniquesPresented at regional SACAC professional development conferences, 2016-2018

Identified, recruited and enrolled highly qualified studentsCounseled applicants, prospective students, and parents concerning programs, admissions standards, policies and procedures. Participated in university undergraduate admissions recruitment activities, including college day/night events, private visits to feeder schools/ post-secondary institutions, campus visitation programs and other events as required. Managed assigned territories and served as the in-house counselor managing tours, presentations and perspective students

Miss North Carolina Agricultural and Technical State University was an employed Public Relations position for the institution which required -create workshops/ community service initiatives, plan special events-recruited students to attend the instuituion -represented my institution at a variety of conferences locally and nationally- lead the Student Government Association in developing activities for the student body- designed and executed campaigns, -Utilized various sources of media to market for the institution- television and radio,graphic design, social media (facebook, twitter, blogging) ,press releases- interfaced with faculty, staff, alumni and administration. -Served as media representative for television and radio interviews, experience in writing and giving speeches for various occasions