Cat Thoreson Email & Phone Number

Baltimore, Maryland, US

Baltimore, Maryland, US

Baltimore, Maryland, US

Licensed and run via Coppermine.At the Little Lacrosse Academy we are extremely passionate about the sport of lacrosse. So much so, that we have dedicated our energy and enthusiasm solely to our youngest generation of future athletes. Our mission is to make learning the fastest growing sport in America simple, safe, and, most importantly, fun for boys and.

Baltimore, Maryland, US

• Developed, directed, and continuously scaled a strategic, comprehensive, and measurable marketing communications strategy across Coppermine’s ever-expanding locations (15 and growing) and brands.
• Drove go-to-market planning, messaging, and strategy by vertical (Corporate & Partnerships, Health & Fitness, Arts & Entertainment, Club & Semi-Pro Teams) across the Coppermine portfolio.
• Skillfully delivered thought leadership in elevating Coppermine’s portfolio of brands while driving brand equity, relevance, and engagement.
• Laser-focused on launching new revenue opportunities while identifying, testing, and launching new customer acquisition strategies.
• Augmented and led the growth marketing department, adding talent in key areas and installing an experimentation-oriented, data-driven, customer-first marketing approach.
• Directed and evaluated annual partnership activations.

Baltimore, MD, US

• Oversaw and directed the day to day operations of the Division III program, to include teaching skills and strategies during practice and games in the traditional and non-traditional seasons.
• Developed, implemented, and evaluated a comprehensive recruiting and retention strategy to create a highly competitive DIII team.
• Proposed budgets, reconciled expenses, and proposed purchases for program. Operated program within the approved budget guidelines.
• Hired, supervised, and evaluated assistant coaches.

Lisle, IL, US

• Directed the day to day operations of the Division III program, to include teaching skills and strategies during practice and games in the traditional and non-traditional seasons.
• Developed, implemented, and evaluated a comprehensive recruiting and retention strategy to create a highly competitive DIII team.
• Proposed budgets, reconciled expenses, and proposed purchases for the program. Operated program within the approved budget guidelines.
• Hired, supervised, and evaluated assistant coaches.

• Developed and executed strategic plans, set and administered budgets, and managed projects from inception to successful completion.
• Wrote and prepared in-house documents, including proposals, marketing plans, advertising plans, media plans, media and marketing kits.
• Developed, implemented and sustained the pre-launch, launch and post-launch marketing strategies of our thirteenth club opening driving growth of nearly $100,000 EFT and 8,000 memberships in just 60 days.
• Directed the planning, promotion and execution of a major national brand event, The Biggest Loser Season 15 Chicago auditions, delivering over two million impressions.
• Spearheaded the development and implementation of key corporate and school wellness initiatives resulting in multiple, long-term partnerships and hundreds of memberships.

Naperville, IL, US

• Coached D-III team to school record of 12 wins and its first semi-final win in Midwest Women’s Lacrosse Conference (MWLC) Tournament play.
• Coached the five-year program to its first perfect home record (7-0) and MWLC record of three shutouts.
• Coached MWLC’s Defensive Player of the Year, eighth ranked player nationally in caused turnovers and the first player in program history to receive All-Region honors.
• Assisted in the development and implementation of team strategy spearheading defensive tactics and technique.

Portland, Maine, US

• On-site Community Manager for Restaurant.com.
• Responsible for strategy development, content creation and publication and contesting for social channels (Facebook, Twitter, Google+, Pinterest, Instagram) driving channel growth and brand awareness.
• Spearheaded the development and implementation of a customer service social training program to establish real-time customer service response strategy for social inquiries and on page monitoring.
• Executed monthly social metric reports and analyzed findings.
• Contributed to Restaurant.com's blog, The Dish, as well as Likeable's blog.
• Positioned Restaurant.com as an industry leader for social response times and social customer service.

Columbia, MD, US

• Member of the Steering Team. Also Co-Chair of the Marketing Committee.
• Assessed marketing strategies. Identified and tapped into new channels that fuel growth and optimize ROI.
• Achieved strong, visible social media presence favoring concepts with viral potential.
• Wrote and distributed press releases to local print and online media outlets.

Columbia, MD, US

• Director of first impressions.
• Managed day-to-day operations for office of 25 executive suites.
• Responsible for overseeing, prioritizing and delegating staff to meet deadlines and service levels.
• Obtained and maintained new business leads. Increased prospective client inquiries by 354% from 2010 to 2011.
• Negotiated and closed contracts and renewals. Increased virtual clientele from zero to 55 and monthly revenue by 21% over last 12 months.
• Implemented and managed business development initiatives to include Broker Rewards Program.

• Consulted on a range of projects to include government contract proposals and marketing research.
• Planned, coordinated and executed events for the Service Academy Business Professionals (SABP) networking group. Was responsible for preparing event literature, catering, hosting and associated logistics.

• Communicated client capabilities to officials in all levels of government in a non-partisan manner.
• Acted on behalf of clients in support of their corporate communications initiatives.

Assisted with Free Family Sundays which offers hands-on workshops to the community every Sunday afternoon at the Baltimore Museum of Art.

Bloomsbury, London, Greater London, GB

• Contributed marketing research and assisted with online digital strategy for the 2009 PRCA Agency of the Year.
• Pitched to national and international media outlets on behalf of the National Leprechaun Museum.

• Focused on consumer-faced client initiatives for top Fortune 500 clients.
• Assisted in the organization and execution of exclusive media events for clients such as Evian and Best Buy.
• Compiled niche traditional and new media lists designed to maximize exposure and build positive media relationships.
• Monitored, compiled and analyzed daily media coverage of prospective business clients.
• Contributed to client brainstorm sessions for developing upcoming client strategy.

• Designed, built and helped to manage business profiles for clients on Facebook and Twitter.
• Wrote and distributed press releases for Queens Chamber of Commerce.

Hempstead, NY, US

• For the third and final 2008 Presidential Debate, escorted local and foreign press, helped to setup broadcast shots, and assisted Hospitality Desk in Media Filing Center.
• Archived daily press hits using Meltwater.

New York, NY, US

• Supervised 2008 Shopping Benefit events for Huntington, NY store.
• Brainstormed themes and ideas for use during events and promotions.
• Called vendors to confirm details for events and promotions.
• Assisted in setting up for events (logistics, takeaways).

US

• Monitored internet for press hits on the about.com account.
• Marketed media outlets nationwide for potential features in their 2007 Holiday Gift Guides.
• Drafted pitch letters for possible newspaper stories and radio segments.
• Put together 2007 press binder for kajeet, a children’s cell-phone provider.

• Worked with Director of Sales to advertise and promote Lizard events.
• Drafted press releases.
• Researched various non-profit organizations to create game-day fundraisers and events.
• Responsible for updating Lizards MySpace website.

B.A., Public Relations

High School Diploma