Iván Catuar Email and Phone Number

Designed the brand and the branding strategy, marketing management, sales, content creation and user experience through agile methodologies and innovation.

Re branding for Great Culture To Innovate® Mexico, design of content and communication strategies to attract Real Human Leaders who are expanding the culture of innovation in Mexico and the world.Redesign of visual proposals for:• WIINN23 List Women In Innovation 2023. Use your voice to change the world.• Ranking 2023 The most innovative companies in Mexico. Expand Your Vibration With Innovation.Human Leader 2023 in expansion.

• Implemented consumer research and market trends into actionable insights for the creation and incubation of sustainable, aware and circular brand.• Creation of brand strategy, brief, business model and problem solving strategy.Key achievement• Awareness in consumption and production, supply chains, sustainability, declining economy, sociology, international finance, ecopolitics, climate crisis, activism and environmental organizations.• Introduced the vegan concept and eco business opportunity to our top supplier, CEO, COO, and Marketing Leaders.

• Created marketing objectives against business unit priorities.• Built strong relationships with 128 new clients in 12 months.• Built new relationships with 30 pharmacy managers.• Conducted business analysis and presented KPI reviews.• Managed a high performing and engaged team of 3 sales representatives.• Worked with Brand Managers to shape the messaging, digital strategy and clientvirtual interactions.Key achievement• Developed innovative messaging strategy to differentiate the brand from our competitors that increased openness and interaction with customers by 200%.• Launched a new line of scripts and strategies to increase awareness products and won Marketing Champion Award. Contributing to 134% growth in brand awareness.

• Managed a high performing and engaged team of 12 Apple Campus Reps.• Planned and executed Campus Rep Training, Summer 2017 and Winter 2018.• Managed monthly forecasting requirements to achieve fitting interactions targets.• Increased the creation of creative events by 120% in 2017, through branding, organizational development, UX design and online campaigns.• Conducted business analysis and presented KPI reviews.• Planned special events for the Back to School 2017.• Worked closely with managers to the creation of Desafío iPad.• Executed marketing campaigns for the Everyone Can Code Program.• Collaborated and directed the work of outside marketing and PR agencies.• Worked closely with the retail department to develop and execute effectivepromotional programs.Key achievement• Created marketing campaigns for Earth Day, sensitizing more than 2,500 students.• Worked with Managers to create 2 seasonal marketing campaigns and production budgets for Apple Education that boosted brand awareness in the best colleges.• Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives to be used on all channels including retail, online, paid media and newsroom.• Won the award for Listen, Challenge and Commit Leader, 2017.

• Created ACCT, a virtual high performer team of 5 Apple Campus Rep in 1 month.• Coordinated a review and the administration over 25,000 pieces of content in 6months, we review license with legal and marketing to create guidelines and publicity templates to increase the team's performance and efficiency.Key achievement• Created, design and coordinate the First Newsletter of Apple Education LATAM.• ACCT was a team that persevered to the end of the program, attracting and includingcreatives, engineers and designers to experience and spread the Apple culture.• Won the award for Responsibility and Human Quality, 2017.

• Completed my forecast of connections in half the time.• Created 3 contests, one of art and drawing on iPad, another with virtual reality on iOSand the last one with 3D modeling and printing, increasing participation by 60%.• Presented 6 conferences connecting more than 1300 students and professionals.• Created 4 workshops to help more than 500 students and teachers.Key achievement• Won the award for a Life of Excellence, 2016.• Won The Best Photos Prize, 2016.• Worked with Training Managers to create demo scripts andsell strategies for MacBook, iPad Pro, Apple Watch and iPhone.

• Selected in Recruitment Seminar to compete for the opportunity to represent Apple and the university in the technological and educational challenge.• Conducted business analysis and presented KPI reviews.• Created a contest in 2 weeks with an iPad, and at the end of the month 55 studentsparticipated with complete digital projects and the finalists presented to the jury made up of design, art and architecture specialists.Key achievement• Won The opportunity to be Apple Campus Representative Team Member 2016. • Went to the Apple Campus Rep Training 2016.

• Invested in this small creative cupcakes business to continue studying high school,technical nursing and even international business administration.• Practiced and applied the knowledge that professionals were giving me.Key achievement• Profits above 90% investment• 3 active sales points on campus.• Created of Business Plan and Branding Strategy.