I led global business marketing GTM strategy for Reddit Moments and architected Reddit's first Trends program. During my tenure at Reddit, I’ve expanded the Moments program into a leading global revenue initiative with monthly launches, covering 34 Moments (i.e. Holiday Shopping & New Year New Me), while driving operational efficiency across teams to scale the program from the US to Canada and the UK.• Developed positioning, messaging, creative, content and thought leadership to drive advertiser consideration, ad product adoption, and revenue growth by establishing Reddit as a key industry voice and an essential driver of growth for businesses• Acted as the campaign manager across the course of content development to amplification, including end to-end execution of content versioning at scale across owned, earned, and paid channels• Partnered with cross-functional teams to foster contributions, feedback, data-driven decision-making, and timely production of core assets• Led and executed sales enablement efforts, including sales collateral development, training modules, webinars, and a monthly newsletter• Co-authored and launched Reddit’s first two trending consumer insights reports: Reddit Radar and Reddit Recommends

I joined Imgur to build and grow its B2B marketing efforts. During my time at Imgur, I’ve enabled our direct ad sales team to grow their average deal size by 35%. Recipient of Imgur's Ship Early, Ship Often Award for 2 consecutive years.• Collaborated with sales partners to concept and develop custom ad experiences, thought leadership narratives, insights reports, media plans, and pitch materials to convert client meetings & RFPs into millions of dollars in revenue • Conceptualized and produced digital and live fan experiences, such as contests, videos, and live event activations for Amazon Prime Video, Mike’s Hard Lemonade, and Netflix• Identified market needs through competitive intelligence and client feedback to influence the ad product roadmap and drive product utilization by the sales teamImgur is the easiest way to discover and enjoy the funniest, most informative and inspiring visual stories. At Imgur for Brands, we help advertisers craft their story and share it with millions of influential culture creators.

I developed branded content partnerships generating over $12 million in annual revenue. Notable clients include Logitech, Call of Duty, HP, Playstation, Xbox, Amazon, Paramount, Disney Parks, Hulu, and Starz.• Collaborated with the Community Team & Sales team to develop bespoke community activation, media & content partnerships• Partnered with product managers to craft and create sales collateral, including product decks, product one-pagers, and case studies for mobile web, and mobile app ad experiences.• Conceptualized branded fan experiences at San Diego Comic-Con and New York Comic Con During my time at Fandom, it grew from a start-up to the largest entertainment fan site in the world, with over 2 billion global monthly page views in over 200 languages. It is often cited as the best source of accurate and dynamic fan-authored information that fuels all aspects of popular culture.