Executive leader for all marketing and communications for Akili and the portfolio of subscription-based digital health products that treat cognitive impairment through mobile gaming. I lead customer acquisition, retention, and expansion strategies and am responsible for GTM plan and success.We have changed the mental health industry by delivering a digital therapeutic directly to consumers with an OTC business model and have rapidly scaled our D2C business to support corporate objectives. I lead performance & growth marketing, brand and product marketing, public relations, and corporate communications with additional responsibility in business development and strategic partnerships.

I led the US marketing team focused on the commercialization of the full product portfolio. ● I lead marketing and communications for our primary customer segment. My work spans a full range of engagements from thought leadership and key opinion leader (KOL) content to media to event strategy. I am also responsible for the field marketing strategy. ● I manage creative teams and agencies responsible for branding, asset and content development, event marketing, media planning and buying, and digital platform development. ● I develop strategic partnerships that expand the reach of our messaging to new customers and support commercial priorities.● I have built and lead a marketing team that delivers against marketing goals, with clearly defined roles, career paths, and flexible development plans that allow team members to strengthen skills within their function and/or develop skills outside of their function.● I work cross-functionally with corporate communications, product development leads, R&D, and the international affiliate marketing leads to identify opportunities to increase awareness of our brand and key milestones across all channels and customer touchpoints, ensuring brand and messaging alignment at every point. ● I develop and manage strategic marketing plans; measuring and optimizing marketing programs to ensure activities are effective and deliver high return on investment in alignment with overall commercial goals.

I lead the US marketing strategy at Foundation Medicine and manage a team of specialty-focused marketers to execute that strategy. Our work is truly multi-channel and spans everything from digital platform development to field promotional strategy and customer engagement.

As the Senior Manager on the team, I owned and drove the digital marketing strategy for commercial products for professionals and direct-to-consumer. I was responsible for leading awareness, conversion, and retention initiatives that produced quantifiable results for Foundation Medicine. My detailed responsibilities included: ● Defined the ongoing digital strategy and evolved marketing programs to drive traffic and engagement on our corporate website ● Oversaw the management of agencies to execute against the marketing strategy across affiliate, paid search, email, SEO, display, etc.● Defined and monitored KPIs for digital marketing channels and oversaw optimization, reporting, and analysis to inform future strategies. Communicated marketing performance with leadership teams. ● Oversaw development of budget, project and resource plans to inform quarterly and yearly forecasting ● Managed digital marketing operating budget● Oversaw creative development to ensure assets and photoshoots met experience standards as well as our brand standards ● Researched and tested new and emerging channels to help drive additional conversion and traffic● Analyzed campaigns and translated qualitative and quantitative data into recommendations ● Lead as a subject matter expert who maintained awareness of competitive benchmarks, best practices, market trends, and competitive activity

As the Account Director, I led the client relationships for our New York office. My work spanned across three major categories (financial, insurance and CPG) and involved relationships at the director and c-suite levels. I was responsible for helping evolve and grow clients' businesses through digital marketing strategies and initiatives. My core responsibilities included: ● Lead the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)● Interpreted results from various data sources to ensure client’s goals were being met and to constantly identify areas for improvement● Managed client relationships and acted as the lead point of contact for all client communications ● Uncovered opportunities to advance the client relationships and identified + managed new business opportunities ● Developed a deep understanding of each client’s business, industry, and competition in order to craft strategies and program plans that would drive success against business objectives ● Brought strategic and innovative ideas to client engagements by partnering closely with in-house and external subject matter experts ● Partnered with production to lead the statement of work process – including management of deliverables, drafting new versions during renewal periods and change orders when required● Lead weekly client status calls, quarterly and yearly business reviews, and all additional client meetings ● Acted as a partner during the creative process to help ground the work in the client objectives, the brand strategy, and the agency pursuit of pushing boundaries

As the Senior Digital Producer, I led the Hill Holliday healthcare business out of the Boston office, including four major pharmaceutical brands. My work spanned across 5 million dollars in healthcare business and focused on large-scale digital platform development (websites, CMS applications, etc) as well as integrated campaign development. My core responsibilities included: ● Lead the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)● Interpreted results from various data sources to ensure client’s goals were being met and to constantly identify areas for improvement● Managed website development from brief to post-launch optimization; with a focus on ux & content guidance, meeting SEO best practices, proper set up of analytics tagging & reporting, and working closely with the development team to plan sprints and track all tickets ● Served as the digital expert for external stakeholders and internal stakeholders; provided recommendations on how to maximize online presence ● Communicated effectively across all disciplines internally and externally ranging from quality assurance specialists to senior directors of marketing ● Brought strategic and innovative ideas to client engagements by partnering closely with in-house and external subject matter experts ● Lead the statement of work process – including management of deliverables, resources needed, time plan creation, and change-request or close-out processes ● Managed mid-level and junior producers; mentored team to help grow their expertise and careers ● Conducted training for our teams on understanding digital, utilizing digital platforms such as CMS or JIRA, and how to follow digital processes (particularly for those with print-only experience)

As the assistant project manager, I led all digital projects for Carnival Cruise Lines and Vertex Pharmaceuticals. My work focused on website development, email campaigns, and social media content development. My core responsibilities included: ● Lead the development of integrated marketing plans across multiple channels (email, display, social) ● Development of the Carnival Cruise lines lead nurturing email program ● Managed website development and on-going website content updates based on new campaign development and optimization opportunities identified through analytics ● Served as the digital expert for the Carnival Cruise line team ● Communicated effectively across all disciplines internally and externally ranging from studio designers to senior directors of marketing ● Managed the Carnival social run-of-show content calendar ● Participated in the statement of work process – including management of deliverables, resources needed, time plan creation, risk identification, and change-request/close-out processes

As the social media account manager I managed the existing client base by developing relationships with each client and understanding the specific needs of each company. That knowledge was translated into social media management, copy writing, and other solutions to aid the growth of my clients. It was critical to understand the business needs beyond the social campaigns, every brand had a fully developed integrated campaign to support. My responsibilities included: content creation, social media and digital strategy, timeline and budget estimates, content build & implementation, risk management, and client relationship development.

Internship at Mount Snow included management of all social media accounts, daily updates to Mount Snow website, event preparation/management/planning, and weekly newsletter content creation and delivery.