Catón Pisani Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

I lead a team of ASO specialists and collaborate with multidisciplinary teams (Art, UA, Monetization) to optimize the presence of a catalog of over 50 games.I have developed the strategy to increase conversions in our most important games, improve rankings for strategic keywords in the most significant regions for the company's strategy, and established communications with Google and Apple to determine where to focus our efforts to increase visibility and enhance the chances of being "Featured."I have helped my team scale their skills, enabling them to have a more complex and advanced understanding of what is needed to increase conversions and develop store activities in a more scientific and effective manner, in addition to interpreting the correlation between UA and ASO.I have implemented a "Quick Scans" system to analyze the potential of our games and see what optimization strategies, store experiments, and Liveops promotion our competitors are using to strategically compete against other games and differentiate ourselves.Finally, I developed a methodology that has achieved a 100% success rate in securing "Featurings" for our new projects, resulting in increases in downloads up to 1000% in the initial weeks of launch, along with a conversion optimization strategy to best capitalize on these increases.

Madrid, Community Of Madrid, Spain

I led a team of ASO specialists, in collaboration with teams from other disciplines such as design and paid media, to help our clients achieve the necessary results. I designed the mobile growth strategy for major global brands, bringing them closer to their business goals. Additionally, I assisted Phiture in optimizing its internal processes to carry out activities that had a greater impact on clients while consuming less of the specialist team's time.The strategies employed, in addition to ASO and CRO, included optimizing ASA campaigns, utilizing CPP to reduce acquisition costs for PM campaigns, employing CPP and CSL to funnel web traffic to the app, and implementing a medium-scale strategy to increase the number of features and obtain recognitions like "App of the Day."

Bydgoszcz

I lead a team of more than 10 experts in Art & Video editing, Submission, Community, and ASO.Push, along with the team, the ASO Optimization, CRO experiments in iTunes and Android, prepare and request Featurings in the app stores (Google and iTunes), localization and culturalization for various markets, briefing of creative concepts for UA (Image and Video), coordination of community events and social networks, organic growth in installs, visits and social media, and finally, market research for the following titlesReal Boxing 2/ Real BoxingEroblastGravity Rider / Gravity Rider ZeroHighway getawayChrono Cards: MobblesIn addition to supporting the growth of the Company's Brand.

Bydgoszcz, Pomerania Meridional, Polonia

In my work as Marketing Specialist I lead the ASO and CRO processes for the company's game portfolio, games such as Real Boxing 2, Knights fight 2, Eroblast among others, for both Android and iOS, managing metadata optimization of the games and optimization of the elements of the store to increase the game's conversion.

Madrid, Community Of Madrid, Spain

Work focused on improving the visibility and conversion of games, with an emphasis on metadata optimization and store experimentation to increase conversions:Driving AcademyFashion DivaDecisionsOtherworld LegendsTalking Pocoyo 2Zombie FrontierAdditionally, creation of descriptions from scratch for a wide variety of games.Finally, I helped write and create content for various games and apps for the company

Experiencia como abogado en rama mercantil, laboral, civil, registral y migratorio

Puerto Ordaz, Venezuela

Lawyer in charge of cases of cases of labor, commercial and civil nature

Especialista En Derecho Procesal, Law, Specialist In Procedural Law

Activities and Societies: Graduated as first in the promotion of Specialists in Procedural Law UCAB Guayana

Abogado