It all started when I was finalist at the World Junior Championships - Athletics against the legendary Usain Bolt. It was my reality at the time... Although I had won several titles in my athletic career, I also often came in 2nd or 3rd place. Everyone knows it. It's much more difficult to obtain sponsors when you are at the bottom of the podium. That's where my passion for sports marketing began.I had to learn to convince companies such as Adidas. What could have been considered a difficulty for many quickly turned into passion for me.These events led me to complete a Master's degree in International Sport Marketing at the University of Nice in France. Some time later, I fell in love with Quebec and decided to settle there to work in the online marketing industry. But there was still a missing piece to my ''puzzle'' : the sport, leisure, health and wellness component. By working in other industries, I quickly realized that the sport and wellness industry had a lot to gain by being more present online.That's how I created Unikeo Sports in 2013 – an online marketing agency specializing in sports, leisure, health and wellness. Unikeo Sports now has several collaborators and more than 150 projects. Unikeo Sports has worked for companies and organizations such as Quebecor, TVA Sports, F1 Boutique, Sports Montreal, Montreal Bike Show, Quebec City and Ottawa, France Football Detection as well as several other organizations. To find out how Unikeo Sports can help your company increase revenue, contact me on LinkedIn or send me an email at caudel@unikeo.net