I provide my business development expertise, ranging from market planning to contract execution along the revenue generation stream, to a variety of clients including: conference and event service providers, political campaigns, NGO's and soon, your company. I can identify new opportunities, reshape failing opportunities and drive your company into stable ports.You may have seen your sales slump with your team telling you the economy is too poor to generate new business, or that they need better leads or improved tools to engage prospects, they may be right. We can go through a process to identify weaknesses and failings to find the right mix of business process and personnel enhancements, either through training or replacement. As my client, you will see results from a lead-from-the-front business development professional.In short, my team will make your team better at selling, marketing, and delivering your product, all while improving your customer service.I have had the opportunity to work extensively with numerous Fortune 1000 companies, and dozens of SME clients.

Riverdale Cleaners is now easily Toronto's top performing cleaner, rated the #1 service provider in Toronto. 100% Toxin Free Professional Wet Cleaning is quickly replacing traditional dirty "dry cleaning", and Riverdale Cleaners is head of the class. Combining our no-nonsense approach to customer service, delivery. alterations, and state-of-the-art garment cleaning, we offer the full package. Your clothes have never looked better.We have been voted the Best eco-friendly cleaner, and Best dry cleaner on blogTo.ca, we're featured on Harry Rosen's Toronto City Guide, best cleaners. You can find our 5 star reviews with a quick Google search. www.bestlaundry.cavalet@bestlaundry.ca647-343-4494

My time at WTG Events was short, but much was accomplished. I feel that I led my team from the front, and quickly earned the respect and loyalty of the Marketing, Production, Operations, Sales and Finance departments. I was responsible for the consolidation of company data in the North American office, and began a project to evaluate and rebuild our lead base. General responsibilities included:• Building campaigns for each event which create the maximum profit at the right level of risk• Producing innovative, compelling, profitable and fatigue-beating creative work• Accurately and promptly analyzing all marketing data and acting upon the results• Constantly analyze and manage the hygiene and growth of the database, acting on weak areas, optimising strengths, measuring and controlling research ROI based on actual costs and performance results• Ensuring that the events reach their markets using a full mix of media in order to maximise revenues and minimise fatigue• Creating and maintaining a dynamic and up-to-the-minute e-commerce web site which drives revenue• Ensuring that all materials are produced and distributed on time at the best possible cost for maximum impact• Generating leads, opening doors, helping close new business and client marketing • Creating delegate and commercial partner advocates • Managing the marketing budgets per event and the overall web budget

While at the Human Resources Professionals Association, I worked with the GTA Chapters (representing 60+% of the membership) to be more successful at engaging, retaining, and growing their membership base. During the three years I spent at the HRPA, we grew from 17,500 members to just over 20,000 in 2013, with an annual retention rate of over 88, 89, and 91% over the same time.I trained and coached Chapter volunteers in the art of email marketing, and promotion planning their events and communication. I improved the flow of the Chapter websites, gave purpose to social media accounts - Twitter, Facebook, and LinkedIn - and helped the Chapters improve sales and attendance at local Chapter events.

Honeycomb Worldwide is a media company focused on delivering top-of-mind content to Senior Executives in Fortune 1000 firms on a just-in-time platform. The main business unit Xtalks produces 150+ unique webinars annually. I am responsible for branding, marketing and business development of all Honeycomb Worldwide’s properties. As a member of the senior management team, I ensure the performance of our brands: Honeycomb Connect, Xtalks, The Advantage Board, all web properties, products and services and ensure the inbound/outbound telesales team meets objectives. I oversee the performance of our online properties and create marketing plans the fit with our audience. As a marketer, I ensure our events are better than “well attended”, delivering qualified leads to our sponsors. Using an integrated marketing approach including PR, social media, association partnerships and media partnerships, our events are very well promoted and attended by senior-level executives from many industry sectors including, supply chain, IT security, physical security, military and law enforcement, franchise development, foreign direct investment, pharmaceutical commercialization, manufacturing and clean energy. I plan and manage the marketing and promotional budgets.Highlights: • Pin-point sales process deficiencies and coach to cultivate results• Create and execute the content strategy for Honeycomb Worldwide’s ongoing operations• Identify and pursue opportunities for innovative content programming• Responsible for the overall operations and budgets of the sales, production and marketing teams• Deliver projects on time, on budget, estimate resource requirements and deliver accurately against estimates• Develop outside partnerships with leading Professional Associations to maximize online audience, or to acquire new content for feature sets• Created focused, needs-based training program for staff• Market content to a wide audience

Consultative selling at its most sensitive. I was responsible to fulfill a sales budget through cold calling, lunch and learn seminars etc. I provided my clients with the piece of mind that there final wishes regarding perpetual after-life care would be met by showing them property, urn spaces and scattering gardens based on their needs as individuals and families.Selling interment space is quite tricky, you really have to be patient and caring, without getting emotional. I cannot say I enjoyed the work, but as an experience it remains unmatched.

A top producing Summit and Conference Sales Representative. Promoted to Delegate Sales Manager leading a team of 12 Sales Representatives.