Cameron Urquhart Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Lead analyst team in all aspects of sales data consolidation, tracking and reporting, leveraging Nielsen, IRI and retailer POS data.
• Leverage the team to extract key insights, compile data presentations and present insights during internal, external, and senior leadership business reviews.
• Direct team in supporting retail sales commercial strategy creation and implementation, working alongside National Sales Manager and VP of Sales.
• Provide ad-hoc data analysis as needed: including but not limited to data deep dives on customer, category, segment, competitive actions and strategic case studies.
• Conduct analysis on trade spend efficiency with emphasis on ROI and customer/category value.
• Support National Sales Managers with approvals of retailer trade spends to drive investments aligned with our strategic plan.

Toronto

• Direct a team of 2 in the Machine Learning department, significantly enhancing predictive model efficiency with Python and R, slashing baseline creation and maintenance time by up to 80%
• Hiring and mentoring new team members (onboarding, technical training, and coaching)
• Present strategic recommendations to North American executive leadership
• Collaborate cross-functionally with key stakeholders at HAVI, McDonald’s and Martin Brower to optimally plan and launch McDonald’s Monopoly
• Achieved an extraordinary 5% forecast MAPE and 100% fill rate for 1400 restaurants in 2023 for the annual Monopoly game at McDonald’s
• Project management and forecasting for high-profile promotions and new program launches including Cold Brew, the McRib, and the McCrispy

Toronto, Ontario, Canada

• Built forecasts for over 1400 restaurants for high profile events
• Provided mentorship, coaching, and non-formal leadership to new team members
• Created regression and ensemble models using Python to accurately predict demand and guest counts to determine feasibility of future promotions
• Created and maintained dashboards using SAS, Python, and Tableau to monitor KPI’s and communicate business insights to executive leadership at HAVI and McDonald’s
• Built collaborative, influential relationships with the McDonald’s BI, Supply Chain and Marketing teams
• Presented McDonald’s with recommendations to optimize their supply plans to achieve the best value from their 3PL partners

Toronto, Canada Area

• Forecasted a full year rebate project for Home Environment Appliances, resulting in $35M additional sales in 2019 by using SQL to query data Excel to create price elasticity regression models
• Provided business insights to forecast and supply plan full year (Tools) and heavily seasonal products (Home Environment Appliances) accounting for over $100M in sales annually
• Performed managerial duties on an ad hoc basis for up a team of 5 - including delegating tasks, reviewing team deliverables, and presenting to senior leadership
• Led training and created detailed documentation for onboarding forecasting and replenishment roles
• Led weekly reviews with Replenishment and Finance departments to align on COGS spending to reduce inventory and logistics costs
• Led continuous improvement of the forecasting process by building, testing, and disseminating cross functional reports to catch supply chain issues before they could affect business

Toronto, Canada Area

Markham

• Integrated acquisitions into the Pet Valu supply chain network, increasing store count by 40% (approximately 400 retail stores) over two years while maintaining service levels above 95%
• Acted as a mentor and subject matter expert for newly onboarded team members
• Tracked supplier KPI’s to identify areas of opportunity to improve vendor relationships and reduce supply disruptions
• Maintained above-target service level to stores while minimizing overstock in over 5 DC’s across North America
• Piloted and implemented an EDI process to automate purchasing functions, resulting in payment term improvements and overall costs savings of at least 5% per vendor onboarded
• Managed supplier and new product implementations

Toronto And The Surrounding Area

Toronto, Ontario

110 Clegg Rd. Unionville, On

Bachelor, Engineering

Activities and Societies: Ryerson Tri-Mentoring Program Intramural Sports Ryerson Engineering Competition Winner Ontario Engineering.

Certificate, Data Science

The Data Science Certificate courses included advanced statistical modelling, machine learning, and big data tools.