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By day, I am an SEO Analyst proficient at reviewing data, creating SEO content plans and strategy documents, and executing on optimization opportunities. I approach SEO as an engaging puzzle with multiple solutions, utilizing my toolbelt of technical SEO knowledge, keyword research, and content creation to drive traffic for websites.In my spare time, I am a writer, filmmaker, and general fan of most every artistic medium. I received MFA in Writing for the Screen and Stage at Northwestern University, where I developed numerous scripts, teleplays, and screenplays. I am currently completing post-production on a short film developed with a grant from Northwestern University.I also work as a freelance writer for satire websites like Hard Drive and The Hard Times.I enjoy Chicago comedy and improv, and I am an avid concert- and movie-goer.
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Seo AnalystThomasChicago, Il, Us
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Sem SpecialistThomas Apr 2023 - PresentNew York, Us
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Seo AnalystThomas Jun 2021 - Apr 2023New York, UsAs an SEO Analyst, I am responsible for increasing relevant traffic and engagement for my clients' websites. To achieve this, I apply the following in custom ways for each client:- Google Analytics and Google Tag Manager set-up to track website traffic, engagement, and conversions- SEO audit utilizing ScreamingFrog, SEMrush, and Ahrefs to identify base-level technical issues- Technical SEO implementation to ensure site is set up for long-term success- Keyword and competitor research to identify content gaps, and the formulation of a comprehensive content plan- Creation of written and multimedia content to enhance site visibility in search results- Continuous review of website performance in Analytics and Google Data Studio so I can identify opportunities for SEO improvements or conversion rate optimizations
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Seo ConsultantSearchlab Oct 2020 - May 2021Chicago, Illinois, Us- Wrote, edited, and published website and social content on a variety of CMSs- Conceptualized long-term, comprehensive content strategy for clients' websites- Performed technical audits and fixes for client websites- Ensured content was up-to-date, accurate, and in accordance with brand standards on all client websites- Reviewed website performance in Google Analytics to identify opportunities for optimizations -
Search Engine Optimization SpecialistDealer Inspire Jan 2020 - Oct 2020Naperville, Illinois, Us -
Senior Seo SpecialistDealer Inspire Jan 2018 - Dec 2019Naperville, Illinois, Us-Performed SEO keyword research, competitor research, audience research, and more for clients-Ideated custom content based on thorough research-Managed creation, publication, and quality control of finished content pages-Developed efficiencies in our SEO research methods using tools like SEMrush, Ahrefs, and Google Analytics
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Graduate Teaching AssistantNorthwestern University School Of Communication Mar 2020 - Jun 2020Evanston, Il, Us- Taught Foundations of Screenwriting, a 200-level writing workshop in the RTVF department at Northwestern University.- Prepared asynchronous Screenwriting lectures for quarantine teaching, focusing on the fundamentals of visual storytelling- Conducted workshops over Zoom- Read student work, and provided individual feedback -
Programming InternCinema/Chicago Jun 2019 - Sep 2019Chicago, Illinois, Us- Assisted the programming department with watching and reviewing short films- Performed research on short films playing at other film festivals- Performed general clerical tasks, including logging physical film submissions -
Content SpecialistLaunch Digital Marketing Feb 2016 - Jan 2018Naperville, Il, UsAs a Content Strategist at Launch Digital Marketing, my responsibilities included:-Ideating customized content strategy for clients on a month-to-month basis.-Performing SEO research on keywords and determining the best content to achieve client goals.-Writing instructions for assignments, and giving them to freelance contributors to complete.-Editing content for adherence to client requirements and SEO best practices. -
Project CoordinatorOnespace (Formerly Crowdsource) Jul 2014 - Feb 2016Baltimore, Md, UsOneSpace provides high-quality content at scale for 14 of the top 30 online retailers and 3 of the top 10 publishers on the internet.As a Content Specialist at OneSpace, my responsibilities included:-Managed freelance writers, editors and transcriptionists.-Moderated work created by our crowd of skilled freelancers.-Set up writing, editing and transcription projects on OneSpace's freelancer platform.-Wrote detailed instructions for content projects.-Fulfilled client deliverables by leveraging a crowd of skilled freelancers.-Edited and quality-assured content before it's given to the client. -
Political Science Research AssistantIllinois Wesleyan University Aug 2012 - May 2014Bloomington, Il, UsAs a Political Science Research Assistant at Illinois Wesleyan University, my responsibilities included:-Assisted Illinois Wesleyan's Political Science professors with research. -Helped conduct the department's internal review.-Aided with upgrading the department's website. When not performing any of the above tasks, I helped with clerical jobs in the department as needed. -
Writing TutorIllinois Wesleyan University Jan 2012 - May 2014Bloomington, Il, UsI assisted students with academic papers and research, addressing global and technical writing issues. I also partnered closely with Creative Writing and Sociology classes, serving as a dedicated tutor for students; this allowed me to develop relationships with students and learn how to best address their writing needs. In the process of this job, I honed my own writing skills as well.
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Tour GuideIllinois Wesleyan University Jun 2013 - Aug 2013Bloomington, Il, UsI gave tours of Illinois Wesleyan University's campus to prospective students and their families. This required me to heighten my interpersonal and public speaking skills. I also learned to cater each tour toward the individual visitor's needs, especially with smaller groups.
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Music DirectorWesn 88.1 Fm May 2012 - May 2014As the Music Director for WESN 88.1, my responsibilities included:-Reviewed new music submissions for WESN 88.1 radio.-Worked with promoters to ensure a steady stream of new music. -Helped create WESN's automation playlist -Produced audio materials advertising new music at the station.
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News/Production InternWjbc Am 1230 Aug 2013 - Dec 2013I worked in the newsroom with WJBC's full-time reporters, writing news stories to be read over the air and posted on the WJBC website. I conducted interviews over the phone and in person, recorded audio, and edited the audio into soundclips to be used over the air. Working in this capacity, I learned how to write radio scripts and edit audio, in addition to gaining further experience writing for news. In addition to my work in the newsroom, I also recorded voice for 10, 30, and 60 second advertisements and edited more audio in the production department.
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Fundraising/Marketing InternDokters Van De Wereld / Medecins Du Monde Netherlands Mar 2013 - Jun 2013I independently organized a successful Poetry Reading and Concert event to benefit Operation Smile at Dokters van de Wereld, the Dutch branch of the French NGO Medecins du Monde (which translates to Doctors of the World). This involved utilizing writing, marketing, and event planning skills, in addition to simultaneously managing many moving pieces. This was an independent, self-motivated project that ultimately proved to be very successful. I also helped Dokters van de Wereld edit their English language materials as needed.
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Features EditorThe Argus Newspaper Jan 2012 - Dec 2012I designed the Features section for The Argus using InDesign and managed the writers for the Features section. Moreover, I edited articles for grammar, clarity and AP style. When I was not busy designing layout or editing copy, I wrote Features that focused on local music and culture, in addition to reviews of new music and movies. I also worked closely with the editorial board to research, write, and edit weekly editorials.
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Chief Copy EditorThe Argus Newspaper Jan 2011 - Dec 2011I edited every newspaper article and editorial for grammar, clarity and AP style, in addition to writing frequently for the Features section. Additionally, I assisted the editorial board with researching and writing weekly editorials and coordinated with editors and writers to ensure copy deadlines were met.
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Communications InternAmerican Red Cross Jun 2012 - Aug 2012Washington, Dc, UsI wrote, edited, and pitched press releases to Chicago media outlets. I also conducted interviews and research to write stories for the Chicago Red Cross Blog and Newsletter. I took pictures and video, wrote stories and social media posts, and generally assisted the Communications Department at the Chicago Office. When there were fires or other disasters, I went into the field with Red Cross volunteers to find compelling stories about people who have been helped by the Red Cross in order to promote the Red Cross' work and ensure greater fundraising.
Pat Cavanaugh Skills
Pat Cavanaugh Education Details
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Northwestern UniversityWriting For The Screen + Stage -
Illinois Wesleyan UniversityEnglish Writing And Political Science
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University Of AmsterdamPolitical Science
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Wheaton Warrenville South
Frequently Asked Questions about Pat Cavanaugh
What company does Pat Cavanaugh work for?
Pat Cavanaugh works for Thomas
What is Pat Cavanaugh's role at the current company?
Pat Cavanaugh's current role is SEO Analyst.
What is Pat Cavanaugh's email address?
Pat Cavanaugh's email address is pc****@****ire.com
What is Pat Cavanaugh's direct phone number?
Pat Cavanaugh's direct phone number is (630) 614*****
What schools did Pat Cavanaugh attend?
Pat Cavanaugh attended Northwestern University, Illinois Wesleyan University, University Of Amsterdam, Wheaton Warrenville South.
What are some of Pat Cavanaugh's interests?
Pat Cavanaugh has interest in Reading Stories And Novels, Copy Editing, Copywriting, Music And Culture Writing, Creative Writing.
What skills is Pat Cavanaugh known for?
Pat Cavanaugh has skills like Editing, Writing, Creative Writing, Copy Editing, Social Media, Research, Communication Skills, Newsletters, Blogging, Ap Style, Political Science, Marketing.
Who are Pat Cavanaugh's colleagues?
Pat Cavanaugh's colleagues are Aileen Mccomiskey, Barbara Rodriguez, Diane Bausman, Patient Kayembe, Younes Tabaghchie Milani, Thomas Jesus, Brian Wyss.
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