Zachary Cavanell

Zachary Cavanell Email and Phone Number

Co-Owner | Brand Positioning, Strategy and Messaging @ State of Assembly
Portland, OR, US
Zachary Cavanell's Location
Portland, Oregon, United States, United States
Zachary Cavanell's Contact Details

Zachary Cavanell personal email

Zachary Cavanell phone numbers

About Zachary Cavanell

As co-owner and Creative Director of Strategy & Messaging at State of Assembly in Portland, Oregon, my nomadic upbringing shaped me into a student of human behavior. I’ve been able to turn my diverse life experiences into valuable insights for management, sales, and entrepreneurship. With over 20 years in branding, advertising, and marketing, I leverage my understanding of behavioral decision-making to help businesses influence customer choices through subtle branding cues.Raised across Northern California, Oregon, and Washington, my experiences ranging from environments of affluence and homelessness have given me a unique perspective on human behavior and its dynamics. This background, combined with my studies in Behavioral Decision-Making from Harvard's Division of Continuing Education, informs my empathy-driven approach to branding.My journey from a "doomed kid" to a perceptive leader showcases my ability to turn life lessons into business acumen. My expertise in revealing, articulating, and developing through design and strategy has made me a valuable asset for leaders of both big and small businesses seeking to create powerful sales drivers based on the science and philosophy of behavioral decisions.My blog, "They buy what you imply," explores the subtle cues in branding that influence sales. Drawing from my studies in behavioral decision-making and insights from thought leaders like Daniel Kahneman and Peter Drucker, I help business leaders understand how to appeal to customers' automatic thinking processes.At State of Assembly, I lead a team that reveals a company's true value, articulates it compellingly, and designs strategies for competitive advantage. My work is rooted in the belief that the only valid purpose of a business is to create customers, and that the key to this lies in understanding and leveraging the unsaid elements that sway decisions.

Zachary Cavanell's Current Company Details
State of Assembly

State Of Assembly

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Co-Owner | Brand Positioning, Strategy and Messaging
Portland, OR, US
Website:
stateofassembly.com
Employees:
5
Zachary Cavanell Work Experience Details
  • State Of Assembly
    Co-Owner | Brand Positioning, Strategy And Messaging
    State Of Assembly
    Portland, Or, Us
    View
  • State Of Assembly
    Brand Positioning, Strategy And Messaging
    State Of Assembly May 2014 - Present
    Portland, Oregon Area
    Overall I stick to strategy and branding, here a some examples:Microsoft:Audience Experience Strategy for Microsoft's official video series for IT Pros, Solution Architects, Developers, and Tech Enthusiasts.Home First Development:Brand positioning and messaging for game-changing affordable housing developer in Portland, Oregon.Intuit:Strategy and messaging for their QuickBooks Enterprise Diamond reintroduction project.Crystal Springs Uplands School:Brand storytelling and strategy for a visual rebrand of one of the top private college prep middle & high schools in the San Francisco Bay Area.Charles Schwab:Thought leadership and strategy behind IMPACT conference experience focused on teaching SEO to Independent Registered Investment Advisors.Episcopal Day School of St. Matthew:Brand repositioning and messaging for one of the top private schools in the San Francisco Bay Area.Umpqua Bank:Consultation and strategy for customer experience through website of this Portland, Oregon based bank.Grief Warrior:Brand positioning and messaging for an organization that provides corporate grief guidance, workshops, and training.Ninkasi Brewing:Storytelling and strategy for Ninkasi Space Program the originator of Ground Control, the first beer with space-faring yeast.OHSU:User experience and website strategy for the Oregon Clinical and Translational Research Institute, which supports the critical stages of clinical and translational research.Coelho Winery:Brand storytelling and strategy for Portuguese-inspired winery in Oregon's Willamette Valley.ClearFlow:Social Media and Sales integration strategy for a pioneering catheter system that prevents blood and fluid retention in the chest cavity.Jane's Vanity:Brand storytelling and marketing strategy for a high-end luxury lingerie and loungewear procurer in Portland, Oregon.Wow & Flutterville:Brand storytelling and marketing strategy for a group of childcare centers in Portland, Oregon.
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  • Zoom Creates
    Digital Marketing Director
    Zoom Creates Nov 2011 - May 2014
    Portland, Oregon Area
    Work:Westmont Hospitality Group, J.R. Johnson, Magic Castle Hotel, Seaside Hotels
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  • Art4Orm
    Digital Marketing Specialist
    Art4Orm Jun 2007 - Dec 2011
    Portland, Oregon Area
    Work: Fortis Construction, D.R. Horton, New Phoenix Casino, Legend Homes
  • Hip Printing
    Founder/General Manager
    Hip Printing Aug 2008 - Jun 2011
    Portland, Oregon Area
    Peddled full-color printing on Craigslist to people willing to pay cash and meet me on the street.

Zachary Cavanell Skills

Advertising Digital Marketing Email Marketing Google Adwords Social Media Social Media Marketing Search Engine Ranking Sem Seo Marketing Online Marketing Online Advertising Graphic Design Data Analysis Google Analytics Business Analysis Marketing Strategy Web Analytics Facebook Content Marketing Strategic Planning Ppc Creative Strategy Creative Briefs Data Visualization Web Marketing Reporting And Analysis E Commerce Creative Direction Content Strategy Inbound Marketing Online Reputation Management Citations Local Search Optimization Google Webmaster Tools Seomoz Writing Strategic Marketing User Experience Social Media Advertising Corporate Social Media Social Media Consulting

Zachary Cavanell Education Details

Frequently Asked Questions about Zachary Cavanell

What company does Zachary Cavanell work for?

Zachary Cavanell works for State Of Assembly

What is Zachary Cavanell's role at the current company?

Zachary Cavanell's current role is Co-Owner | Brand Positioning, Strategy and Messaging.

What is Zachary Cavanell's email address?

Zachary Cavanell's email address is za****@****ail.com

What is Zachary Cavanell's direct phone number?

Zachary Cavanell's direct phone number is +121250*****

What schools did Zachary Cavanell attend?

Zachary Cavanell attended Professional Development - Harvard Division Of Continuing Education.

What are some of Zachary Cavanell's interests?

Zachary Cavanell has interest in Football, Softball, Adwords, Analytics, Baseball, Facebook Advertising, Seo, Sem, Digital Advertising, Internet Marketing.

What skills is Zachary Cavanell known for?

Zachary Cavanell has skills like Advertising, Digital Marketing, Email Marketing, Google Adwords, Social Media, Social Media Marketing, Search Engine Ranking, Sem, Seo, Marketing, Online Marketing, Online Advertising.

Who are Zachary Cavanell's colleagues?

Zachary Cavanell's colleagues are Samuel Gable, Corrina Reff.

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