- Responsible for Off Trade clients in the North section of the Mexico in the Wine and Spirits area. - Administration and development of our clients for any of their requirements.- Supporting On Trade for events and activations with our team of promoters in the northern part of the country.- Implementation of activation programs with Off Trade customers to boost our sales and thus increase our market share.- Development and prospection of new clients in the corporate segment in the North of the country.- Administration and Management of inventory of promotional materials.

Manage sales forecasts and budgets, calculating historical figures and corporate goals. Propose, develop and implement goals and objectives. Define, develop and direct the strategies for business growth. Analyze and investigate markets to identify potential clients. Develop and maintain relationships with existing clients and oversee the development of key projects.

Head of Marketing and Sponsorships, I collaborate in the implementation of strategic and operational marketing area, allowing plans to boost sales, increase profitability, create loyalty and promote customer satisfaction. Strategist in the design of mechanisms to stimulate demand, improve the positioning of the brand and market share, analyze the competition, identify and anticipate new business opportunities. Negotiate with customers for BTL activations and leading projects such as robotic vending machine.

Clients: Heineken, BAT, Mary Kay, Perrigo, Vinoteca, LEGO and Gruma.Responsible of the overall development, implementation and the process of strategic business objectives in northern Mexico (Nuevo Leon, Coahuila, Tamaulipas). Management and direction of work objectives and financial aspects. Responsible for evaluation, analysis and formulation of strategies for business growth. Monitoring and development successful conclusions and agreements with customers such as planning and preparation of business proposals and making recommendations to senior management projects. Development of proposals for customers, product demonstrations and service. Portfolio management clients, making sales calls and keeping updated on new products to achieve, consolidate and increase the volume of sales

Detect strengths and weaknesses against the market .Implement a detailed strategy .Identify and solve problems .Develop actions to generate customer demand .Sales Team to Develop New Businesses.Create Sales Plan SalesCoordinate the Digital Marketing team.

Responsible of most important client and strategic partner Heineken for two business units of FEMSA. Aligning corporate objectives and focused on sales of products. Develop of commercial actions to ensure business growth through understanding customer and technical consolidation of the sales team. Building a team of high performance and efficiency. Design sales strategy, implementation and control. Planning metrics and incentives sales area. Preparation of monthly and annual forecasts. Compliance with business objectives. Coordination and development of technological innovation agendas for monitoring and proposals for new products. Responsible for evaluation, analysis and formulation of strategies for business growth. Price Negotiations with Chain Supply department.

Responsible of most important client and strategic partner Heineken for two business units of FEMSA. Aligning corporate objectives and focused on sales of products. Develop of commercial actions to ensure business growth through understanding customer and technical consolidation of the sales team. Building a team of high performance and efficiency. Design sales strategy, implementation and control. Planning metrics and incentives sales area. Preparation of monthly and annual forecasts. Compliance with business objectives. Coordination and development of technological innovation agendas for monitoring and proposals for new products. Responsible for evaluation, analysis and formulation of strategies for business growth. Price Negotiations with Chain Supply department.

Monthly Review of OXXO stores openings, make Sell -In and Sell- Out reports, Planning monthly budget and annual report for monthly business reviews. Perform cross-promotion in conjunction with consumer companies. Negotiating with suppliers for various materials.

Ensure high levels of customer satisfaction through service sales, evaluate customer needs and provide assistance and information about products and services. Training team to ensure customer satisfaction.