Gary Cave Email & Phone Number

Ames, Ia, Us

Berkeley, Ca, Us

Formed Marketing and Operations to automate marketing campaigns, increase leads, and grow microbe revenue by transitioning HubSpot CRM to Salesforce for Data Analysts, Finance, IT, and Independent Reps. Collaborated with third-party marketing agencies to build, launch, and optimize campaigns through lead nurture, event promotion, A/B testing, project management tracking, and campaign ROI performance measuring. Integrated strategic marketing initiatives, including account-based marketing (ABM), enhanced data control, demographic and firmographic segmentation, and system automation across all Life Science business platforms and fertilizer channels, including email, SMS, landing pages, targeted display advertising, and website.

Pella, Ia, Us

Formulated and executed a new corporate-wide go-to-market strategic plan to improve profits and gain market share through new and existing retail channels, including big-box retailers, contractors, lumberyards, retail franchises, and specialty dealers. Data mined and created new Power BI analytic models to develop business intelligence insights, created corporate communications with automated dashboards, prepared KPI performance management metrics, managed incentives, implemented corrective actions, and adjusted/enforced legal contracts. The result was a reformulation of the corporation’s go-to-market direction for all markets, including homes, multifamily, and light commercial.

Milwaukee, Wisconsin, Us

Conceptualized and implemented globally integrated go-to-market (GTM) strategies, campaigns, sales enablement tools, and pathways for sales to enter qualified markets and pursue innovative solutions with new corporate partnerships. Led enterprise-wide strategic marketing planning sessions and business operations improvements in light of upstream marketing trend research, including conducting Voice of the Customer expert interviews/surveys, crafted market and business cases based on unmet needs analysis/desired outcome insights, defined early stages of large development programs to discover latent solutions leading to disruptive innovations, and utilized analytics to reduce incubation time to market for new product and service launches. Co-authored a worldwide patent for an invention with newly developed intellectual property (IP).

Marshalltown, Iowa, Us

Defined and addressed use cases for digital twins and big data evaluation by innovating the application of Augmented Reality and 3D Virtual Reality software (SaaS) and hardware at global corporations. Collaborated with IT and Engineering to optimize client workflow and safety. Diversified into new markets by creating and executing marketing campaigns around new value propositions.

North Canton, Oh, Us

Augmented processes, products, services, and technologies. Business operational improvements were accomplished by creating and leading multidisciplinary consulting teams, including innovation, legal, marketing, operations, product management, R&D, and sales. Co-authored two resulting patent submissions.

Master Of Arts - Ma, Business Administration And Management (Mba)

Bachelor Of Science - Bs, Mechanical Engineering (Bsme)