Juan Carlo Mayuga work email
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Juan Carlo Mayuga personal email
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Marketing Director with 20+ years of experience driving brand growth and leading high-performance teams in FMCG, telecommunications, tobacco. Accomplishments include:- Leading market entry of new-to-the-world product and service offerings, capturing market share and reshaping industry norms- Revitalising declining businesses, achieving sales turnaround amid market turmoil- Pioneering impactful marketing strategies, contributing to significant sales growth and establishing brands as key playersSpecialities: Brand Strategy and Management, Business Development, Digital Marketing, Strategic Planning and Execution, Project and Programme Management, Strategic Communications, Impact Measurement, Knowledge of Emerging Technologies
Ai Startup In Development
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Founder And CeoAi Startup In DevelopmentLondon, Gb
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Sloan Fellow, Msc In Leadership And Strategy, London Business SchoolLondon Business School Jan 2023 - Dec 2023London, England, United KingdomAs a distinguished Sloan Fellow at London Business School, I engaged in an intensive executive education experience that honed advanced leadership and strategic insights. Collaborated with a diverse cohort of accomplished professionals, delving into cutting-edge business concepts and strategies. Leveraged this transformative program to broaden my global perspective and refine my leadership acumen, enhancing my ability to drive impactful change in the dynamic business landscape. -
Founding Marketing & Sales DirectorMok Philippines Aug 2019 - Dec 2022Orchestrated the development and growth of the company from the ground up, driving a disruptive transformation within the tobacco industry. Led the pioneering market entry of innovative and less harmful tobacco alternatives, reshaping the landscape. Crafted and executed integrated marketing campaigns that effectively communicated the benefits of 'heat-not-burn' tobacco brands MOK and COO, amassing a robust user base of former smokers. Leveraged strategic partnerships to establish a comprehensive omni-channel presence, effectively challenging industry norms and propelling China National Tobacco Corp (CNTC) / Kenstand Philippines to the forefront of innovation -
Country Manager (Philippines)The Hershey Company Oct 2018 - Aug 2019Orchestrated a turnaround of a declining business by leveraging strategic insights, operational optimizations, and dynamic leadership to drive a resurgence. Through innovative strategies and cross-functional collaboration, successfully revitalized the brand's presence in the market, achieving sustainable growth and reestablishing The Hershey Company as a formidable contender -
Marketing DirectorKenstand Investments, Ltd May 2017 - Oct 2018Led the charge in crafting and executing impactful marketing strategies. Spearheaded successful market entry initiatives, cultivating a robust brand portfolio for the distribution of KT&G tobacco products. Through innovative campaigns and cross-functional collaboration, achieved remarkable sales growth and market expansion, solidifying Kenstand's position as a key player in the industry
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Marketing DirectorGlobe Telecom Oct 2016 - Apr 2017Played a pivotal role in propelling broadband internet usage across the Philippines. Developed and executed transformative marketing campaigns and product launches in collaboration with strategic device and content partners which drove increased broadband consumption and enhanced digital connectivity nationwide -
Marketing Head (Telco Business)San Miguel Corporation Dec 2014 - Jul 2016Instrumental in forging a strategic path for the development of a new and disruptive telecommunications player within the industry. Collaborated with attractive investors and foreign partners to shape innovative strategies to reshape the market landscape. Led end-to-end efforts, from conceptualization to market entry, to establish a robust presence in the telecommunications sector, backed by a network of compelling stakeholders -
Senior Manager - Prepaid MarketingSmart Communications, Inc. May 2014 - Dec 2014Spearheaded subscriber growth for Sun Cellular Prepaid brand. Employed strategic initiatives to drive significant increases in subscriber base. Implemented innovative campaigns and solutions, contributing to the expansion of Sun Cellular's customer community and reinforcing its market position -
Brand ManagerBritish American Tobacco May 2013 - May 2014PhilippinesInstrumental in establishing the marketing operations of British American Tobacco as a start-up venture in the Philippines. Pioneered the foundation of marketing strategies, guided product positioning, and executed comprehensive awareness and engagement campaigns. Played a pivotal role in propelling market share growth, strategically positioning the brand, and building a solid marketing framework for future success. -
Consumer Engagement ManagerPhilip Morris International Aug 2011 - Jun 2012Led the Consumer Engagement team to drive successful engagement marketing plans for Marlboro, Philip Morris, and Fortune brands, resulting in consistent sales growth. Optimized route-to-market operations and established strategic partnerships, contributing to sales increases. Navigated industry-wide tobacco advertising restrictions, orchestrating a transition from above-the-line to below-the-line marketing -
Senior Key Accounts ExecutivePhilip Morris International Feb 2010 - Jul 2011
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Assistant Brand ManagerPhilip Morris International Mar 2006 - Feb 2010
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New Product Development Manager / Assistant Brand ManagerUniversal Robina Corporation Oct 2003 - Feb 2006PhilippinesLed the conception, development, and launch of innovative consumer goods, driving market expansion and revenue growth. Through strategic planning, cross-functional collaboration, and a deep understanding of market trends, brought new products to market, enriching the company's portfolio and solidifying its position as a leader in the snackfoods industry
Juan Carlo Mayuga Skills
Juan Carlo Mayuga Education Details
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Sloan Fellow - Masters In Leadership And Strategy
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Driving Digital Strategy -
Strategy And Management For Competitive Advantage -
Management Major In Communications Technology Management
Frequently Asked Questions about Juan Carlo Mayuga
What company does Juan Carlo Mayuga work for?
Juan Carlo Mayuga works for Ai Startup In Development
What is Juan Carlo Mayuga's role at the current company?
Juan Carlo Mayuga's current role is Founder and CEO.
What is Juan Carlo Mayuga's email address?
Juan Carlo Mayuga's email address is fi****@****hoo.com
What schools did Juan Carlo Mayuga attend?
Juan Carlo Mayuga attended London Business School, Harvard Business School, The Wharton School, Ateneo De Manila University.
What are some of Juan Carlo Mayuga's interests?
Juan Carlo Mayuga has interest in Toastmasters International, Economic Empowerment, Winner Of 7 Major Titles, Education, Competitive Bodybuilding, Science And Technology, Arts And Culture, Health.
What skills is Juan Carlo Mayuga known for?
Juan Carlo Mayuga has skills like Consumer Insights, Marketing Management, Brand Development, Market Planning, Consumer Engagement, Event Management, Strategic Leadership, Customer Engagement, Customer Insight, Positive Work Environment, Direct Marketing, Product Development.
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