Caya Augustine Email & Phone Number

As a creative marketing leader, I have managed nationally recognized campaigns and programs, with a focus on experiential and event marketing and promotions. I’ve been successful in conceptualizing and executing buzz worthy, award-winning new ideas that grew from local to national scale, garnered significant media attention, and started trends.As a leader and partner, I seek to inspire, educate, engage, and motivate. I’m extremely relationship-driven and adept at cultivating constructive partnerships, strong trust with clients, and a positive team culture among staff. I’m also an empowering team builder and mentor who keenly identifies strengths and positions employees to succeed.Expertise in:- Brand Strategy / Marketing Strategy- Concept Development- Market Segmentation- Social Media Marketing- Client Relationship Management- Training & Development

Listed skills include Event Marketing, Leadership, Client Relationship Management, Budgeting, and 29 others.

• 

  Market Manager

  Mktg Inc

  Jul 2005 - Present

  MKTG, INC.2005 - PresentMarketing Manager• Guide 75-100 staff in creating and executing large-scale events, promotions, and experiential marketing to grow the portfolio of Diageo, the world’s largest liquor producer.• Oversee the state of Pennsylvania territory while supporting national goals and initiatives; drive achievement of key performance indicators (KPIs) and communicate goals and expectations to staff.• Develop partnerships with local brands and professional sports teams including the Philadelphia Eagles, Philadelphia Flyers, and Wells Fargo Center to collaborate on cross-promotional events. • Create and maintain beneficial industry relationships with key decision makers; prepare and present reports and business reviews to clients to highlight success and ROI. • Expand market share of specific brands by identifying environments to reach ideal target segments.• Conceptualize new ideas for brand activity on local and national levels and provide creative direction. • Devise social media strategies to increase brand awareness and track industry trends. • Create and manage program budgets ($1M annually) and event expenses. • Recruit, hire, train, develop, evaluate, and retain best-in-class employees. • Ensure 100% Diageo Marketing Code compliance and regulate purchasing, inventory, and distribution of POS.• Collaborate cross-functionally with leadership in distribution and client service.

• 

  West Chester University Of Pennsylvania

  Bachelor Of Arts, Communications