Campaign Planning and Execution across various channels, collaborating with agencies for effective messaging;Product Development Support such as product features, packaging, and positioning based on market insights;Budget Management; Brand Activation execution along connections team to boost brand visibility and engagement; Cross-Functional Collaboration with sales, product development to align marketing with business goals;Stakeholder Management cultivating relationships with internal and external partners to support marketing efforts;Brand Compliance ensuring marketing activities meet regulatory requirements and adhere to brand standards.

Leading and managing WMcCANN production team, ensuring from the beginning of every campaign that resources are distributed to ensure this is done efficiently and creatively in accordance with the business objectives of its clients.Even though Production is my core, always took on working as an extension of each agency's strategic area.Main brands: Banco do Brasil, Ambev, MasterCard, Americanas.

Overseeing the audiovisual and activation production processes, coordinating a specialized team focused in broadcast and digital assets. During this period specially making projects feasible in low-cost contexts.Main brands: Heineken, Nestlé, L'Oréal, P&G, Sanofi and Bradesco.

Responsible for producing still and audiovisual campaigns for clients such as L'Oréal, Sanofi, Habib's and Nestlé.Focused in ensuring the right processes for each client and managing a team of producers and post-staff.

As the first Ad-Production experience, had a broad journey over many types of production dedicated to TVCs and Festival pieces.